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Blended International Inglés

Lidera la transformación digital de tu empresa

Aprende de los mejores expertos digitales a nivel mundial.  Una experiencia única que combina formación online y presencial en RCC-Harvard, Barcelona y Silicon Valley.

Envía tu solicitud

Dirigido a profesionales internacionales

Managers y ejecutivos en empresas multinacionales que quieren liderar equipos o proyectos de digitalización.

Expertos en marketing y comunicación que necesitan dar el salto al mundo digital.

Especialistas del sector digital que desean alcanzar un nivel de conocimientos más profundo del universo online y liderar el cambio en sus empresas.

Students GMDB
Edad media 39 años
Experiencia laboral 15 años

Tras graduarse en ISDI, el 68% de los alumnos ha optado por trayectorias profesionales en el sector digital y el 24% ha creado su propia startup

Solicita más información sobre GMDB Déjanos tus datos y podrás descargarte el folleto informativo del GMDB.

* Campo obligatorio

Déjanos tus datos y nos pondremos en contacto contigo:

Tu momento es ahora

Obtén una visión integral del ecosistema digital internacional con expertos reconocidos a nivel mundial.

Desarrolla los skills necesarios para dirigir y ejecutar estrategias digitales, y aprende a liderar el proceso de toma de decisiones en proyectos complejos.

Obtendrás una ventaja competitiva a la hora de liderar la transformación digital de tu empresa.

 

GMDB

Duración

9 meses

Precio

10% EARLY BIRD DESCUENTO SOLO HASTA EL 31 DE MARZO

31,365 Precio sin descuento: 34,850
RESERVA

TASA DE MATRICULACIÓN

3,000

Opción A

Pago al contado

28,365

Antes del comienzo del programa (junio 2018).

Opción B

Pago fraccionado

30,105

El pago se realiza en 3 cuotas:

10,035€ - Jun 2018
10,035€ - Sept 2018
10,035€ - Dic 2018

Opción A Total
31,365
Opción B Total
33,105
Sabadell

FINANCIA TUS ESTUDIOS EN ISDI

Desde ISDI ofrecemos a nuestros alumnos la posibilidad de obtener financiación con condiciones muy ventajosas. Consulta las posibilidades y ventajas de financiación durante el proceso de admisión.

Tus experiencias

Boston

Boston

RCC- HARVARD

25 Jun - 1 Jul 2018

Virtual campus

Online

Campus Virtual

2 Jul - 21 Oct 2018

Barcelona

Barcelona

ISDI SPAIN

22 - 28 octubre 2018

Campus Virtual

Online

Campus Virtual

29 oct 2018 -  7 mar 2019

Silicon Valley

Silicon Valley

ISDI USA

8 - 14 abril 2019

Apúntate a la próxima sesión informativa

Organizamos regularmente sesiones informativas para que conozcas el programa en profundidad y resuelvas todas las dudas que puedas tener al respecto. 

Need reservation

Information session

Tuesday 20th March, 19:30h (CET)

Online Session

Complete the form requesting your presence.

* Required field

Leave us your contact details so we can get in touch with you:

EL PRIMER GLOBAL EXECUTIVE MASTER IN DIGITAL BUSINESS DEL MUNDO

Este máster recoge todas las disciplinas de la gestión de negocios en Internet para lograr una visión única y global. Las claves:

LOS EXPERTOS CON MÁS PRESTIGIO DEL SECTOR DIGITAL

El claustro del Global Executive MDB está compuesto por expertos de diferentes partes del mundo, que forman parte de las empresas más innovadoras a nivel digital. Aprende de los mejores, que trabajan en empresas como Facebook, Twitter, Accenture, Havas Media o Spotify.

VISITAS LOCALES A EMPRESAS LÍDERES DEL SECTOR DIGITAL

Tendrás la oportunidad de visitar las instalaciones de algunas de las empresas más punteras como Google, LinkedIn o Salesforce, junto con importantes organizaciones como el Mobile World Center y el MIT Media Lab.

OPORTUNIDAD DE NETWORKING INTERNACIONAL

El Global MDB pone a tu disposición la posibilidad de hacer networking a nivel internacional, lo cual te permitirá promocionar tu negocio, aprender de las experiencias profesionales de otros, y atraer a socios e inversores potenciales.

 

Program details

15 módulos en un formato blended + un proyecto troncal que implica digitalizar una empresa real.

PROGRAM INTRODUCTION AND AGILE METHODOLOGIES

  • Global program introduction
  • Program methodology and backbone project
  • Business Models CANVAS
  • Agile Methodology
  • KNOW YOU: Digital Identity workshop
  • The moment is now. Welcome to Global

WORKSHOP

  • Scrum/Agile
  • Business Model CANVAS
  • Digital Identity

Leading expert

Paul Iliffe

Paul Iliffe

VP of Product at Tuenti

DIGITAL INNOVATION TRENDS

  • The future of Government and the Big Software battles
  • Blockchain Impact on the Digital Economy
  • How Crowdsourcing can help your business succeed
  • Sparking Innovation Inside a Large Organization: What works
  • Considerations for using machine learning in industry
  • The Digital Transformation of Customer Touch Points in the Purchase Process
  • Competing for the Market: Platform Competition and Mobile Apps
  • How customers solve GDPR compliance

WORKSHOP

  • DEVELOP YOU! Positioning in the market

Local visit to

Leading expert

Joshua Benton

Joshua Benton

Founder and director Nombre at Nieman Journalism Lab, Harvard University

DIGITAL MARKETING

  • Marketing Basics
  • Digital Marketing Strategy
  • Digital Marketing Plan
  • Digital branding building case: Burberry
  • Customer Journey
  • Customer care and social CRM
  • Marketing automation: Salesforce

WORKSHOP

  • CRM: Salesforce Marketing Automation

Local visit to

Leading expert

Brent Chaters

Brent Chaters

Digital Marketing & Strategy Executive / Author

Digital Content & UX

  • Content Strategy
  • Content Marketing
  • Content Management and CMS
  • Content Monetization and new distribution channels
  • Multi platform development mobile/web mobile
  • Strategic Service Design
  • Interface Design and Usability & Mobile Usability
  • Purchase Conversion Improvement Design

WORKSHOP

  • Design Thinking Mural. Ly
  • Prototyping UXPin

Masterclass

Leading expert

Jon Burkhart

Jon Burkhart

Content Strategy + Copy | Author | SXSW Board | Speaker: Content/Social/Agile/Sports Marketing + Storytelling + Fandom

Social Networks

  • Social Media Strategy
  • Social Media Plan
  • Community Management
  • Data driven Marketing
  • Real time content
  • Social Media viralization

WORKSHOP

  • Facebook Ads
  • Monitoring and active listening

Masterclass

Leading expert

Mark Ralphs

Mark Ralphs

Partner and MD at Good Rebels

DIGITAL TECHNOLOGY & IOT

  • Internet architecture
  • Agile methodologies applied to application development
  • Digital Technology: concepts and innovation
  • Internet infrastructure and cloud computing
  • Service integrations and APIs
  • Products and Services
  • Disruptive IoT

WORKSHOP

  • Amazon Web Services
  • Chatbots

Masterclass

Leading expert

Nick Hunn

Nick Hunn

CTO WiFore Consulting

MOBILE & APPS

  • Mobile ecosystem
  • Mobile technology and Business Models
  • Apps Marketing
  • ASO and AVO
  • Mobile metrics and analytics
  • Mobile UX
  • Mobile payments

WORKSHOP

  • Mobile and Apps (ASO)

Local visit to

Leading expert

Fernando González-Mesones

Fernando González-Mesones

COO Docomo Digital y CEO B! (NTT Docomo Group)

E-Commerce

  • E-commerce strategy and business models
  • Acquisition and Conversion
  • Marketplaces
  • Mobile Commerce
  • Payment methods
  • E-commerce platforms
  • Logistics and customer service

WORKSHOP

  • Shopify

Masterclass

Leading expert

Jenny Ming

Jenny Ming

CEO & President at Charlotte Russe

SEARCH ENGINES

  • Search foundations
  • SEM Strategy
  • Adwords SEM Design advanced Campaigns
  • Adwords SEM Configurate and optimize advance campaigns
  • AdWords Smart Campaigns
  • SEO: Optimizing a website
  • SEO Strategy
  • SEO Project management and advanced tools

WORKSHOP

  • Google AdWords Smart Campaigns
  • SEMrush

Masterclass

Leading expert

Javier Rodríguez Zapatero

Javier Rodríguez Zapatero

Executive Chairman at ISDI

DIGITAL MEDIA & ADVERTISING

  • Advertising and Digital Media
  • Advertising Ecosystem Overview & Players
  • Content Marketing Strategy
  • Performance Marketing
  • Mobile Advertising
  • Technologies for Online Advertising
  • Ad platforms: RTB & Programmatic Advertising

WORKSHOP

  • Real Time Bidding
  • DMP: Data Management Platform

Masterclass

Leading expert

Jeremy Spiller

Jeremy Spiller

International Speaker, Trainer and Consultant, helping businesses grow sales with expert digital marketing

Data Analytics and Metrics

  • Data, Metrics and KPIs Business Intelligence
  • Metrics Applied to B2B
  • Metrics Applied to B2C
  • Metrics Applied to the Media Sector
  • Tracking Tools: Google Analytics
  • Data visualization
  • Big Data and AI

WORKSHOP

  • Google Analytics
  • Dashboards and data analysis Tableau  

Masterclass

Leading expert

Adam Greco

Adam Greco

Senior Partner at Analytics Demystified

Digital Law

  • Collaborative Economy
  • Steps for a Digital Business Kick-off
  • Online Content Regulation - Copyrights, Personality Rights and Liability of Intermediary Service Providers
  • E-Commerce and Operating an Online Business
  • Privacy & Data Protection
  • Electronic Signatures
  • Cloud Computing and SaaS

WORKSHOP

  • Round table Internet Fraud & CyberCrime
  • Legal Negotiations - Practical Case Studies

Masterclass

Leading expert

Liyen McCoy

Liyen McCoy

Co founder AndCo Law

Digital Enterprise

  • Digital Enterprise Strategy
  • Digital Investment Roadmap
  • Innovative Digital Business Models
  • The New Digital Professional Framework
  • Data-driven new Business Models
  • The CIO Opportunity (Chief Information Officer)
  • Digital Value Chain
  • Digital Tech Framework: Enterprise Digital Technology, Cloud, IoT, Systems, Cybersecurity
  • Key capabilities of digital enterprise: analytics and collaborations

WORKSHOP

  • Digital Roadmap

Masterclass

Leading expert

Julie Holmes

Julie Holmes

Managing Director, Inline Strategy | Speaker | Digital Marketing & Sales Advisor

STARTUPS & ENTREPRENEURSHIP

  • Startup Creation
  • From the idea to the business model
  • Agile and Lean Canvas for Digital Professionals
  • Digital Tx Organization Design
  • Startup culture in corporations
  • Startups Valuation / Foundation
  • Startup Models
  • Exit Search

WORKSHOP

  • Lean Startup

Local visit to

Leading expert

Jeremiah Gardner

Jeremiah Gardner

Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB

DIGITAL TRANSFORMATION

  • Disintermediation and digital opportunity
  • Digital HR Talent
  • Digital Enterprise
  • Managing digital change in organizations
  • Digital transformation: The roadmap

WORKSHOP

  • Final Talent Assessment

Local visit to

Leading expert

Fátima Gallo

Fátima Gallo

Digital Talent Manager de ISDI

BACKBONE PROJECT

  • Participants will study on a backbone project which involves developing and transforming the Digital Business Model os renowned multinational companies in sectors sucha as Telco, Banking, Luxury and Retail.
  • Students will work in groups to achieve outstanding results. Teams will be chosen based on each members´s existing knowledge of digital fields and complimentary skill sets.
  • Throughout the duration of the Backbone Project students will be led by digital mentors and coaches.

WORKSHOP

  • Birefing. Explanation
  • Milestone 1. MARKETING PLAN
  • Milestone 2. DIGITAL CONTENT
  • Milestone 3. SOCIAL MEDIA PLAN
  • Milestone 4. TECHNOLOGY & WEB DESIGN
  • D1. 1st Deliverable
  • Milestone 5. E-COMMERCE
  • Milestone 6. SEARCH PLAN
  • Milestone 7. DIGITAL ADVERTISING
  • Milestone 8. METRICS & DASHBOARD
  • GRADUATION CEREMONY IN SILICON VALLEY

El desarrollo profesional es para toda la vida

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
Talent Box
Talent Box We empower with our Talent Box, so you will be able to lead your digital professional career. Know yourself, Develop Yourself, Market Yourself
Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
App xISDI
App xISDI Download the App to access all the content, events, selection processes and workshops that we organize. Visit the App Store or Google Play to download the app.
ISDI Updates & ISDI Talks
ISDI Updates & ISDI Talks Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.

¡Quiero ser estudiante!

Para entrar en el GMDB solo pedimos 3 requisitos: que tengas estudios superiores, experiencia laboral y ganas de digitalizarte.

1
Step 1

FORMULARIO

¿Cumples los requisitos? Entonces ya puedes mandarnos la solicitud de admisión a través del siguiente formulario.

2
Step 2

ENTREVISTA

Echaremos un vistazo a tu solicitud y, si cumples con el perfil, te llamaremos para entrevistarte y poder charlar en persona.

3
Step 3

MATRÍCULA

Para asegurar tu plaza en el máster, debes realizar el pago de la matrícula. En la carta de aceptación te indicamos cómo.

WE CALL YOU