< It is not a Master's degree, it is the MIB ONLINE >

< Business vision and strategy for digital products and services >

• Overview of the possibilities that the Internet and the digital ecosystem allow for companies of any size and sector.
• Introduction to the use of different methodologies to develop business models, as well as marketing, martech, finance, project management techniques and tools.
• Holistic understanding of the change experienced by the market and the offline and online consumer.

< Strategic keys to technology in a digital business >

• Approach to technology as a key piece of digital strategic development.
• Bases of operation of digital technology. Possibilities and limitations.
• Study of the different technical and human aspects to consider in order to build solid and flexible digital applications and assets.
• Introduction to Artificial Intelligence, IoT, Blockchain, 5G, NFT, Metaverse, Cybersecurity, Voice Assistants, with the support of case studies showing their uses in companies.
• Closing of the course with a hands-on in which students will be able to create and train a Machine Learning model, configure an EC2 instance in AWS, and deploy a Wordpress to create the website of their business or personal project.

< Data management, analysis and visualization >

• Knowledge and analysis of the data lifecycle: collection, storage and governance.
• Creation of a digital measurement plan and approach to the fundamentals of Big Data, definition of metrics and KPIs.
• Data analytics: structure and analysis
• Predictive models, Data storytelling and Optimization.

< Sales, e-commerce and digital channels (advertising, search engines, social networks...) >

• Study of business strategies based on different channels and digital media.
• Analysis of advertising from both a strategic and tactical point of view, developing the necessary knowledge to be able to propose concrete actions.
• Definition of SEO/SEM strategies for content and services to be easily found by consumers.

< Leadership in innovation and organizational transformation >

• Addressing three key areas to acquire a comprehensive understanding of digital business: sustainability and SDGs; creating a business through entrepreneurship; and how organizations are adapting to the new digital "transformation" era.
• Analysis of what it means to be an entrepreneur, the implications of launching a startup, the different business models and the forms of financing available.
• Conceptualization and practice of what it means to transform companies in the digital era.

The MIB should be a vision of the new organizations, based on four pillars:

Product/Service
Sales and marketing
Finance and Operations
Culture, organization, teams

Objective:
- Transformation of a medium/large organization to attack new market opportunities.
- Business transformation from the pillars of the company (product/service; sales and marketing;/ finance and operations; culture, organization, teams).
- Strategy creation and execution, leading operational teams.
- Business from technology and teams.

• BIG DATA AND ARTIFICIAL INTELLIGENCE: On this route, you will get to know in an extensive way the typology of Artificial Intelligence and Big Data management solutions on the market. How to apply them to business? What problems can we solve with each one? In-depth use cases with a problem-solution optics.
• GROWTH MARKETING: You will know in depth the scope of Growth Marketing. From acquisition strategies and asset design, to the implementation of B2B and B2C sales actions, with a focus on scalability with the use of tools and the activation of loyalty and engagement actions.
• B2B & ECOMMERCE SALES :The objective is for you to acquire in-depth knowledge of the management of a B2B funnel and a B2C e-commerce funnel, providing you with the necessary tools and use cases to optimize each stage of the funnel and the customer journey in order to maximize Life Time Value of it.

This week in Madrid, is an international meeting with students from different editions and different countries gathered in the capital of Spain to have an approach to the business / digital map of the city. During these days you can expand your knowledge with classes with high-level professions, practical workshops and visits to companies. In addition to participating in networking activities and cultural visits.  

Enjoy a week in Barcelona, a city positioned as a digital hub in southern Europe thanks to the start-ups and the Mobile World Congress, but also thanks to the large corporations that have opened in this city innovation centers of global impact. You will do it hand in hand with our academic team, professionals and companies that will make you understand much better how to operate in the Spanish and European market.