Technology makes marketing more effective

• Phases and main processes in data management.
• Basic principles in the collection, intake, treatment, storage, integrity and governance of data.
• Learn the best practices in data management to achieve a holistic view of Data within a company.
• Get to know the main roles and tools that exist in data management.

Workshop
Certification Bootcamp 2: Google Analytics

• Basic elements of the marketing strategy and its constant technification.
• Through the design of the strategy, the acquisition channels and the definition of KPIs of the marketing strategy, the student learns to understand what Design Thinking and Service Design are.
• It dives deep into the acquisition channels and their main typologies; Paid Media vs. Organic Media, and the importance of establishing metrics, KPIs and control and reaction dashboards, analyzing programmatic purchasing and technification in contact with users.

Workshop
CERTIFICATION PREP - Bootcamp 3 - Email Marketing & Journey Builder

• Knowledge of the fundamentals of marketing technologies around CRM solutions to improve comprehensive customer management.
• Understanding of the platform architecture that is needed to build a correct and scalable business structure with a specific focus on automation.
• Addressing the keys of event-based marketing, always considering the importance of data analysis and channel orchestration that allow for definition of touchpoints with the customer to design memorable experiences.
• Hands-on workshops in which marketing technologies and frameworks, such as Salesforce or AWS will be used, in addition to their extended services with which to develop automation experiences, events and the tools we need to carry it out.

• Digital strategy and funnel analysis application from Marketing Automation.
• Study and analysis of paid and organic media. Importance of omnichannel and multiplatform presence, inbound marketing and lead management.
• Salesforce Marketing Cloud tools workshops (Krux, Social Studio, Marketing Email, among others), in addition to Hubspot.
• Development of an effective Customer Journey: logical management of the flow of leads, optimization of channels according to their destinations and results, understanding the content as the key to our marketing plan and the relationship with users and customers.
• Understanding of the relevance of email and technologies that make it possible, exploitation of personalized communication to prospects and clients according to different channels (push notifications, mail, etc.)
• Denormalization of the data model to obtain information usable by business, and finally, once the customer is obtained, optimization and maximization of retention and loyalty.

Workshop
CERTIFICATION PREP - Bootcamp 5 - Marketing Cloud Consultant

• Understanding how new technologies contribute to being more efficient and scalable in terms of automation and business creation. Main concepts and technologies that exist for integrations and their architectures.
• Workshops on Interaction Studio and its use to generate customer insights, and then activate them with other platforms and services of the marketeer. Customer engagement tools and their use at the user level and integration into marketing strategies.
• Integration of analytics tools with Salesforce. Blockchain technology: founding, implications of its application in traditional industries, importance of the impact on society thanks to its principles of non-modification, transparency and decentralization. Evolution from data to experience using marketing and IoT. Analysis of the economy of voice. Artificial Intelligence as a vector of change in human capacity to solve problems and applications of findings using amounts of bit data.

• Management and development of projects from a functional and technological perspective, as well as from the tools, methodologies and talent necessary for each type of initiative.
• Fundamentals of Marketing technology project management. Main methodologies used for Project Management. Analysis and project management with Marketing Automation in sectors such as technology, banking and retail.
• Main KPIs, metrics and analytical tools in marketing project management.
• Project management and team roles through Agile marketing..

Faculty Member:
Diana Bermúdez, Academic Innovation Officer at ISDI/ PhD in Anthropology
 

After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us so that we can get a grasp of where you are in your career and your goals. We will answer your questions about the program content, learning methodology, your future colleagues, and financial aid options. You will have the chance to discover our facilities, the program team, and our culture. We will also invite you to an Info Session, Open Day, or event.

Before your interview, we will need you to send us the following information to validate your profile:

• A one-page motivation letter
• A professional letter of recommendation
• Updated CV/LinkedIn profile
• Official university transcript
• ID card or passport

Once we have answered your questions, we will schedule an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile as well as your personality and values.

The interview, which can also be held over the phone, is a key requirement in the process.

After the admissions interview, the rest of the members of the Admissions Committee will evaluate your application together with the feedback from the person who met you.

In three to seven days, we will inform you of our decision.

If you are admitted, we will explain how to make the payment to reserve your spot and to enroll in the program.

At this point, you will become part of the ISDI Ecosystem. We will let you know about talks and events you can attend before starting your classes to get to know your future colleagues and to begin your contact with the digital world.

Welcome to ISDI!