Renzo Casapía
Managing Director, Latin America at Cengage & former Managing Director, Caribbean, Central & South America at National Geographic Learning ELT
< Technology makes marketing more effective >
A strategic and hands-on program that will help you master Salesforce, Amazon Web Services, Hubspot, Google, Datorama and Tableau technologies, designed to train MarTech leaders. Train as a future CMO or business professional with technological knowledge that the market is already demanding.
Who is it for?
Program
< Discovery Classes >
Classes and practical workshops focusing on tools led by experts from the sector.
COURSE 01 - MMA5001
Directed through cases of different industries, sectors and ecosystems to understand:
- The current dimension of the data value
- How Data impacts traditional business models
- How new business models emerge from the exploitation and monetization of Data
- How to apply innovation around data to generate new products / services, new processes ...
COURSE 2 - MMA5002
- Phases and main processes in data management.
- Basic principles in the collection, intake, treatment, storage, integrity and governance of data.
- Learn the best practices in data management to achieve a holistic view of Data within a company.
- Get to know the main roles and tools that exist in data management.
Workshop
Certification Bootcamp 2: Google Analytics
COURSE 3 - MMA5003
- Basic elements of the marketing strategy and its constant technification.
- Through the design of the strategy, the acquisition channels and the definition of KPIs of the marketing strategy, the student learns to understand what Design Thinking and Service Design are.
- It dives deep into the acquisition channels and their main typologies; Paid Media vs. Organic Media, and the importance of establishing metrics, KPIs and control and reaction dashboards, analyzing programmatic purchasing and technification in contact with users.
Workshop
CERTIFICATION PREP - Bootcamp 3 - Email Marketing & Journey Builder
COURSE 4 - MMA5004
- Knowledge of the fundamentals of marketing technologies around CRM solutions to improve comprehensive customer management.
- Understanding of the platform architecture that is needed to build a correct and scalable business structure with a specific focus on automation.
- Addressing the keys of event-based marketing, always considering the importance of data analysis and channel orchestration that allow for definition of touchpoints with the customer to design memorable experiences.
- Hands-on workshops in which marketing technologies and frameworks, such as Salesforce or AWS will be used, in addition to their extended services with which to develop automation experiences, events and the tools we need to carry it out.
COURSE 5 - MMA5005
- Digital strategy and funnel analysis application from Marketing Automation.
- Study and analysis of paid and organic media. Importance of omnichannel and multiplatform presence, inbound marketing and lead management.
- Salesforce Marketing Cloud tools workshops (Krux, Social Studio, Marketing Email, among others), in addition to Hubspot.
- Development of an effective Customer Journey: logical management of the flow of leads, optimization of channels according to their destinations and results, understanding the content as the key to our marketing plan and the relationship with users and customers.
- Understanding of the relevance of email and technologies that make it possible, exploitation of personalized communication to prospects and clients according to different channels (push notifications, mail, etc.)
- Denormalization of the data model to obtain information usable by business, and finally, once the customer is obtained, optimization and maximization of retention and loyalty.
Workshop
CERTIFICATION PREP - Bootcamp 5 - Marketing Cloud Consultant
COURSE 6 - MMA5006
- Understanding how new technologies contribute to being more efficient and scalable in terms of automation and business creation. Main concepts and technologies that exist for integrations and their architectures.
- Workshops on Interaction Studio and its use to generate customer insights, and then activate them with other platforms and services of the marketeer. Customer engagement tools and their use at the user level and integration into marketing strategies.
- Integration of analytics tools with Salesforce. Blockchain technology: founding, implications of its application in traditional industries, importance of the impact on society thanks to its principles of non-modification, transparency and decentralization. Evolution from data to experience using marketing and IoT. Analysis of the economy of voice. Artificial Intelligence as a vector of change in human capacity to solve problems and applications of findings using amounts of bit data.
COURSE 7 - MMA5007
- Management and development of projects from a functional and technological perspective, as well as from the tools, methodologies and talent necessary for each type of initiative.
- Fundamentals of Marketing technology project management. Main methodologies used for Project Management. Analysis and project management with Marketing Automation in sectors such as technology, banking and retail.
- Main KPIs, metrics and analytical tools in marketing project management.
- Project management and team roles through Agile marketing..
Faculty Member:
Diana Bermúdez, Academic Innovation Officer at ISDI/ PhD in Anthropology
Program
< Digitalization Project >
Group work tutored by working with a real collaborating company that is offering up its business reality so that students can develop a business, strategy and marketing plan based on automation and analytical technologies. A real experience that applies the knowledge acquired using agile methodologies and collaborative tools.
Project Details
MMA509
Knowledge is only efficiently integrated when the student applies it in the transformation of a real business. In the MMA this is done in the Digitization Project, the digital transformation of a collaborating company that offers up its business reality so that the students can apply the digitization project of their business.
- Group work using agile methodologies with a dedicated tutor.
- The Digitization Project will be tutored by experts who meet with groups of students every 3 weeks and accompany and guide the evolution of the project, which is presented to the owners of the companies and to a panel of teachers at the end of the Master's degree.
- Throughout this process, the groups grow and develop with the help of tutors and high-performance coaches in the use of agile methodologies and tools.
Objectives:
- Transmit the innovation and practicality of the product. Looking for improvement in the KPIs that are identified.
- Develop the opportunities detected by the Data, creating the Data set, proposing the product development strategy with a focus on omnichannel and the 360 customer vision for marketing automation.
- Develop a content strategy for the identified target, seeking to maximize Automation to achieve the identified objectives.
- Develop drive to store actions or product test invitations in store.
- Elaborate and operate the Automated Campaigns, the Customer Journeys according to the strategy, funnel and action plan.
Some Agile methodology concepts included in the core:
- Sprint by Area and Deliverables: The project is divided into small parts with specific objectives (deliverables) that are worked on in closed periods of time (sprints) iteratively. In each deliverable, the progress is presented to a panel whose comments serve as the basis for the next iteration, improving the integral product. The final deliverable is a magical moment in which the entire digitization project is presented to a panel and to the business owners.
- High Performance Teams: Generation of work dynamics to maximize the skills of each member of the group and the productivity of the team. It is optimized with the help of a high performance coach who facilitates the rituals so that the team works efficiently.
- Product Owners: It is the ISDI tutor assigned to each of the groups who acts as a beacon, guide and mirror of the work carried out. They don’t give answers, but they help to ask the questions.
- Digital Tools: Trello, Slack, Canvas, G-Suite, Mural ... Tools to improve communication and workflow in a highly demanding and remote digital work environment
Program
< Official Certifications >
MMA5008
Workshops in which we dive deeper into specific MarTech tools that will provide the student with official certification.
Preparation Details
- Google Analytics: Understand the keys to web analytics through its most popular tool.
- Essentials for Marketing Cloud Email Marketers and Journey Builder: Creation of emails, sending and tracking of results, data management, segmentation and learning automation tools to generate campaigns and daily tasks.
- Marketing Consultant and Pardot: Mastering the most powerful strategy solutions for long-term customer acquisition and loyalty.
Speakers
Our experts
More than experts, benchmarks in the digital sector.
Falconeris Marimón
Co-Founder & Business Developer at Grupo PerTI
Ignacio Arco
Head of Marketing - Amazon Fashion
Matías Carracedo
Head of Agencies - Google México
Omar Rois
Co-Founder at Xeerpa
In numbers
Employability
96
Of students
work in areas related to the Master's degree within the first 6 months of completing the course.
300
Job offers
Were published in 2020 for our Community of current and past students.
Top Companies
Some of the companies where our students have found work
Venues and Timetables
Where and when
Don't you think that after a global pandemic that has accelerated job digitization to never-before-seen levels, it's time to embrace your own digital transformation?
México (online)
2023
WEEKDAYS
Monday to Thursday from 6 p.m. to 9 p.m.
Open Days
Price
What you need to know
Studying at ISDI involves an investment in a series of resources including both time and money, which is why good prior planning is essential. For those students who have passed through the admission process, we offer various financing possibilities and financial assistance to help them complete the program of their choice.
Program price
$250,718 MX$
Pay in Full
REST OF PAYMENT
$198,183 MXN
Total (paid in full):
$238,183 MXN
Pay in Installments
REST OF PAYMENT
$210,718 MXN
Total Total (paid in installments):: $250,718 MXN
Payment in different installments while studying without any additional interest.
Financial aid and scholarships
Find out about the funding of your studies
Studying at ISDI involves an investment in resources, both in terms of time and money, which is why you must plan well in advance. We offer students who have been admitted different financial aid packages and financing options to help them do the program they have selected.
We offer different financing agreements with banks such as Banco Sabadell México and institutions such as Talento en Marcha. These agreements have preferential conditions for ISDI applicants. In order to benefit from these agreements, you must meet the requirements of the financial institution and have previously received your admission to the program at ISDI.
In case of doubts or if you want more information, you can contact us at admisions@isdi.mx And if you wish, you can consult our Financing and Scholarships section where you will find all the details. We recommend you start your admission process as soon as possible!
ISDI has a scholarship program whose purpose is to support and encourage the inclusion of all those who want to be part of its digital ecosystem, as well as help society and companies on their way to digital transformation.
Any applicant who has passed the admission process and has received his admission to one of our training programs, can apply for one of the ISDI scholarships.
We will evaluate each particular case to understand the personal need of each application and help you find the option that best suits your needs.
All this is possible thanks to ISDI reinvesting part of its profits in this scholarship program.
In case of doubts or if you want more information, you can contact us at admisions@isdi.mx And if you wish, you can consult our Financing and Scholarships section where you will find all the details. We recommend you start your admission process as soon as possible!
At ISDI we put all the possibilities on the table so that you can transform your professional career. That is why we have different payment options, including MERCADO PAGO so that you have access to shopping with fixed monthly payments with no interest to take one of our programs.
Ask about this option with your Admissions Advisor admisions@isdi.mx and discover the payment plan we have for you.
BENEFITS
-You can pay with Mercado Credito if you have a Mercado Pago account
-The payment process is streamlined by having a payment Mercado Pago account since the card doesn't have to be registered for each purchase.
-Shopping with fixed monthly payments with no interest
Admissions process
Admissions process for the MMA
In these six steps, we will explain the requirements for being admitted to the program that will change your professional career.
After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us so that we can get a grasp of where you are in your career and your goals. We will answer your questions about the program content, learning methodology, your future colleagues, and financial aid options. You will have the chance to discover our facilities, the program team, and our culture. We will also invite you to an Info Session, Open Day, or event.
Before your interview, in order to validate your profile, we will need you to send us the following information through our Pre-interview form, such as:
- Your updated CV/Linkedin profile
- RFC
- CURP
- Professional experience
- Academic data
Among other information that will help us continue with your process.
Once we have answered your questions, we will schedule an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile as well as your personality and values.
The interview, which can also be held over the phone, is a key requirement in the process.
After the admissions interview, the rest of the members of the Admissions Committee will evaluate your application together with the feedback from the person who met you.
In three to seven days, we will inform you of our decision.
If you are admitted, we will explain how to make the payment to reserve your spot and to enroll in the program.
At this point, you will become part of the ISDI Ecosystem. We will let you know about talks and events you can attend before starting your classes to get to know your future colleagues and to begin your contact with the digital world.
Welcome to ISDI!
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