It is not a Master's degree, it is the MIB

It is not a Master's degree, it is the MIB

The program chosen by the leaders of the digital transformation in our country. The MIB, Master Internet Business, provides professionals like you with the knowledge necessary to become part of a growing and unstoppable digital ecosystem.

Intake

Madrid [September]
Barcelona [October]
Online [October]

Duration

9 months
450 hours

Language

Spanish

What is the MIB?

Experience your supertransformation

In a time accelerated by digitization and technology, professionals capable of adapting to change are needed. The MIB is more than a Master's degree; it gives you the keys, the language, the skills and the necessary tools to face the digital transformation of a company and of yourself.

vision estrategica

Strategic vision

Develop the skills necessary to implement digital strategies, enhancing decision-making in complex projects. Iterate, test, improve, set times.

empleo

Jobs

If your goal is to find a new job, launch your own start up or intrapreneurship within your company, the MIB will teach you what steps to follow to do it right.

futuro

Learning

Learning to envisage oneself as a habit that has no end. Longlife learning is the mantra that all ISDI students carry for the future.

In numbers

The MIB has changed many lives, Here is the data

1600

Students

Over 12 years they have transformed their roles within the digital ecosystem, driving the change and digitization of many business models.

150

startups launched

which contribute to the business fabric of this country. Many of them have become benchmarks of how far a well-implemented idea goes.

Vision, business strategy and marketing in the digital age:

MIB 5001

  • Overview of the possibilities that the Internet and the digital ecosystem provide for companies of any size and sector.
  • Introduction to the use of different methodologies to develop business models, as well as techniques and tools for project management.
  • Holistic understanding of the change experienced by the market and the offline and online consumer. The approach to the possibilities offered by the new environment.
  • Strategic perspective for the digital go-to-market with a comprehensive and remarkably practical journey through the fundamentals and tools of marketing, consumer journey and customer management, as well as its application in the digital environment.

Innovation, Design Thinking y Lean:

MIB 5002

  • Key principles and methodologies of the Human Centered Innovation process, which are covered in a practical way through workshops. Basic areas of the innovation model are also experimented with.
  • Design Research (phase of exploration of the problems to be solved).
  • Creative problem solving (to solve the challenges posed in the exploration phase).
  • Concept evaluation through the use of design and prototyping tools.
     

Faculty Member:
Nacho de Pinedo, Co-Founder & CEO at ISDI/ PhD in Marketing

Digital Technology, Artificial Intelligence and Blockchain:

MIB5003

  • Approach to technology as a key piece of digital strategic development. Both its operation and its implications on business are explained. Ways to unleash its full potential and turn it into a competitive advantage for our company.
  • Operating bases of digital technology. Possibilities and limitations.
  • Study of the different technical and human aspects to consider in order to build solid and flexible applications and digital assets.
  • Resolution of all the questions that go through the students' heads: What options and tools do I have at my disposal? Are there software products that I can use? What is a SaaS and what is it for? What profiles make up a digital project team? How can I put Google Maps on my website? Why are companies migrating to the cloud? Should mine do it? Is it true that the cloud is less secure? What is an API? What is web scraping? And the bots? What are the strategies of large digital companies? How did they get where they are? What is a platform? What are network effects?
  • Study of the greatest technological innovations of our time. We delve deeper into the most actionable ones; those that the student can use starting now in their day to day, to invent or improve existing processes or businesses.
  • Introduction to Artificial Intelligence, IoT, Blockchain, 5G with the support of practical cases that show their uses in companies.
  • Closure of the course with a hands-on task in which students will be able to create and train a Machine Learning model, configure an EC2 instance on AWS, and use Wordpress to create a website for their business or personal project.

     

Design, user interface, web, mobile and apps:

MIB5004

  • Design methodologies for an Internet service from start to finish: web design, definition and development stages, dynamics so that a service can be online with the greatest possible reliability and attractiveness for users and clients. Focus on mobile device interfaces.
  • Comprehensive and highly practical tour of the fundamentals and tools in mobility environments to understand their applications in the digital ecosystem and specifically, how the new multi-screen and hyper-connected user has changed the way of approaching this ecosystem.
     

Faculty Member:
Víctor Molero, Academic Director at ISDI / PhD in Information Sciences
Diana Bermúdez, Academic Innovation Officer at ISDI / PhD in Anthropology
 

Ecommerce, marketplaces and omnichannel:

MIB5005

  • Overview of sales models in digital channels.
  • Practical and applied approach to the main processes and activities necessary for the management of a successful electronic sales operation, either through its own ecommerce, marketplaces or omnichannel structures.
  • Fundamentals to structure an electronic commerce operation and its sales, operations, acquisition, retention and customer service processes.

Faculty Member:

César Álvarez, Phd in Law / Former Chief of Staff at Ministry of Energy, Tourism and Digital Agenda
Miguel Ángel Sastre, PhD in Business Management and Strategy / Vice-Chancellor of Quality at the Complutense University of Madrid

Content and social networks:

MIB5006

  • Approach to the world of Digital Content from a conceptual and operational point of view, always keeping in mind that content is a very complex strategic asset to master and that it should be governed with a firm hand.
  • Development of a content strategy that allows content to be used as a key element of the marketing plan and ultimately, of the relationship with users.
  • Detailed analysis of the ecosystem of social networks and the deployment of interaction in different content formats with users and consumers, taking them into account as the main core of the digital strategy due to their undoubted membership and permanence in social networks.
  • Connection of brands with their existing and potential customers, to establish new value relationships. Specifically, there will be a special focus on the impact and business model of the main Social Medias: Facebook, Instagram, Youtube, Linkedin, Twitter, TikTok, etc. Knowledge of the methodologies and tools that allow them to manage themselves in this complex environment, with business criteria.
     

Faculty Member:

Víctor Molero, Academic Director at ISDI / PhD in Information Sciences

Digital channels: search engines, social and display

MIB5007

  • Study of business strategies based on different channels and digital media, especially search engines as the main gateway to content and services on the web, all from an eminently practical point of view, in which the student will learn the techniques necessary to develop digital advertising campaigns and how to position a brand, product or service on the web.
  • Approach to the universe of creativity with a purely digital focus on how to be heard and how to connect with the consumer. Students will be provided with a complete vision of advertising as a tool to achieve various objectives. For this, advertising is analyzed from both a strategic and a tactical perspective, developing the necessary knowledge to be able to propose concrete actions.
  • Definition of SEO / SEM strategies so that content and services are easily found by consumers.

Faculty Member:
Francis Blasco, PhD in Marketing
Diana Bermúdez, Academic Innovation Officer at ISDI / PhD in Anthropology

Metrics and data analytics:

MIB5008

  • Knowledge and analysis of information sources and the origin of the data they generate, to make decisions with which to size, monetize or market a brand, product or service.
  • Creation of a digital measurement plan and approach to the fundamentals of Big Data, definition of metrics and KPIs, use of digital analytics tools and visualization of information graphically to facilitate decision-making. 

Faculty Member:

Víctor Molero, Academic Director at ISDI / PhD in Information Sciences 
Miguel Ángel Sastre, PhD in Business Management and Strategy / Vice-Chancellor of Quality at the Complutense University of Madrid

Legal environment, ethics, entrepreneurship and digital transformation:

MIB5009

  • Addressing three key areas to acquire comprehensive knowledge about digital business: the legal environment in the digital world; creation of a business through entrepreneurship; and how organizations are adapting to the new digital age “transformation”.
  • Essential knowledge in the main legal areas that affect businesses, companies and people who operate and carry out their activity on the Internet.
  • Analysis of what it means to become an entrepreneur, the implications of creating a startup, the different business models and the forms of financing available.
  • Conceptualization and practice of what the transformation of companies in the digital age means, both from a business and organizational point of view, establishing guidelines and methodologies to address it and analyzing the new leadership profile that is required.

Faculty Member:

Diana Bermúdez, Academic Innovation Officer at ISDI / PhD in Anthropology
Miguel Ángel Sastre, PhD in Business Management and Strategy / Vice-Chancellor of Quality at Universidad Complutense de Madrid

Speakers

Our experts

More than experts, benchmarks in the digital sector.

José Luis Pulpón

Country Sales Director at Google

Google
José Luis Pulpón

Jaime Rodríguez de Santiago

General Manager Spain, Free Now

Free now
Jaime Rodríguez de Santiago

Esther Checa

Head of Innovation at T2O Media

T2o logo
Esther Checa

Luis Ferrándiz

Senior Digital Advisor | Partner and Director at BMIND

Bmind
Luis Ferrándiz

Cristina Barbosa

Brand Director at Vodafone

Vodafone 2017 logo 1
Cristina Barbosa

Francisco Servia Fiuza

Senior Product Manager at Amazon

Amazon
Francisco  Servia Fiuza

Alumni

Find out more about xISDI

Graduate and become part of our xISDI Community FOREVER.

keep learning

Keep on learning

When you graduate from ISDI Business School, you will have access to exclusive content, training seminars, certifications such as voice technologies and blockchain, and much more.

keep growing

Keep on growing

Our talent team will help you define a professional action plan with specific short- and medium-term goals. Based on your goals, we will help you to contact headhunters and access our job offers. Or why not even create your own company?

keep sharing

Keep on being connected

You will become part of the largest ecosystem of digital talent, be in touch with top experts in the industry, and share knowledge with thousands of students, professionals, professors, and digital entrepreneurs.

In figures

The MIB has changed many lives

75

of the graduates

work in areas related to the Master's degree within 6 months of its completion. We help all students to redirect their careers towards digitalization.

50

of the graduates

work as managers or heads of digital projects.

300

job offers

were published in 2020 for our Community of current and past students.

Top Companies

Companies where our MIBers have found work

Google
Amazon
Loewe
Bbva
Accenture
Vodafone
Deloitte digital
Pepsico

Venues and Timetables

Where and when

Don't you think that after a global pandemic that has accelerated job digitization to never-before-seen levels, it's time to embrace your own digital transformation?

madrid sede

Madrid

Weekend format: September 24
Friday: 4:00 p.m. to 10:00 p.m.
Saturday: 8:30 a.m. to 2:30 p.m.
One Thursday a month from 7:00 p.m. to 10:00 p.m.

Weekday format: September 27
Monday to thursday from 7:00 p.m to 10:00 p.m.

barcelona sede

Barcelona

October 8

Weekend format
Friday: 4:00 p.m. to 10:00 p.m.
Saturday: 8:30 a.m. to 2:30 p.m.
One Thursday a month from 7:00 p.m. to 10:00 p.m.

online sede

Online

October 4, 2021

Online format
Tuesday and Thursday from 18:00 to 20:00 + one Wednesday per month from 18:00 to 20:00h.

Price

What you need to know

Studying at ISDI involves an investment in a series of resources including both time and money, which is why good prior planning is essential. For those students who have passed through the admission process, we offer various financing possibilities and financial assistance to help them complete the program of their choice.

Program price

Until May 31

26.820 € 29.800 €

(10% early payment bonus)

Financial aid and scholarships

Find out about the funding of your studies

Studying at ISDI involves an investment in resources, both in terms of time and money, which is why you must plan well in advance. We offer students who have been admitted different financial aid packages and financing options to help them do the program they have selected.

We offer candidates different financial aid options through special agreements we have with banks. To benefit from them, you must meet the financial institution’s requirements and have previously been admitted to the program at ISDI.

Our scholarships support the inclusion of everyone who wants to begin their journey towards digital transformation. Candidates who have been admitted can apply for a scholarship. For questions, please contact us at study@isdi.education.

Admissions process

Admissions process for the MIB program

In these six steps, we will explain the requirements for being admitted to the program that will change your professional career.

After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us so that we can get a grasp of where you are in your career and your goals. We will answer your questions about the program content, learning methodology, your future colleagues, and financial aid options. You will have the chance to discover our facilities, the program team, and our culture. We will also invite you to an Info Session, Open Day, or event.

Before your interview, we will need you to send us the following information to validate your profile:

  • A motivation letter
  • A professional letter of recommendation (optional)
  • Updated CV/LinkedIn profile
  • Official university transcript
  • ID card or passport

Once we have answered your questions, we will schedule an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile as well as your personality and values.

The interview, which can also be held over the phone, is a key requirement in the process.

After the admissions interview, the rest of the members of the Admissions Committee will evaluate your application together with the feedback from the person who met you.

In three to seven days, we will inform you of our decision.

If you are admitted, we will explain how to make the payment to reserve your spot and to enroll in the program.

At this point, you will become part of the ISDI Ecosystem. We will let you know about talks and events you can attend before starting your classes to get to know your future colleagues and to begin your contact with the digital world.

Welcome to ISDI!

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