Mauro A. Fuentes Álvarez
Director of Digital Marketing and Social Networks at El Corte Inglés
< The program that unites technology, design, and business models of the metaverse >
At ISDI we have created the METAVERSE EXECUTIVE PROGRAM (METAEX), a program that aims to approach the next evolution of the Internet from a business perspective. Discover how to take advantage of this new digital wave and anticipate this great revolution.
Basic Data
Upcoming convocations
Online [Mayo 2022]
Duration
2 meses, 60 horas
Language
Spanish
Price
7.650€ EUR
Financing and scholarships
Consult your Admissions Manager for scholarships and funding
What is METAEX?
< Leading the next evolution of the Internet >
In this program we review the Metaverse from a realistic perspective. Discover what the term consists of, augmented and virtual reality technologies; and other enablers that surround it such as Blockchain, NFTs or 5G.
All this with the expert vision of ISDI in the business section and data as a guarantee of success for any type of project.
< Who is it for? >
ISDI's executive program that brings together technology, design, and metaverse business models is aimed at those who want to:
- Driving your company's next digital revolution
- Lead consulting projects related to the Metaverse
- Undertake and ride this new wave in an early state
The program
METAEX will help you learn, apply and deepen your knowledge. You will do it through a methodology that combines classes to acquire knowledge from the hand of:
- professional experts in the field
- companies and associations that have already taken the step towards the Metaverse and that will speak to you from their experience.
- a real company transformation project that will start on the first day of the program
- a group of professionals who, like you, have decided to venture into discovering the possibilities of this new revolution.
- the entire ISDI ecosystem, which will be at your disposal to help you build your career path.
01 - Understanding the Metaverse
- Understanding the Metaverse
- The convergences that have given rise to the Metaverse
- Protometaverses, metaverses, virtual worlds and future worlds.
- Web2 to Web3
- Introduction to Meta Quests
02 - Technology and design: building the metaverse
- Extended Reality Technologies and Devices: Virtual, Augmented and Mixed Reality I
- 3D and Spatial Computing
- XR PRODUCT & SERVICE DESIGN I
- XR PRODUCT & SERVICE DESIGN II
- Telecommunications
- Blockchain: Cryptocurrencies and NFTs
- Hololens
03 - Knowing the main Metaverses
- Roblox, Fortnite, Zepeto
- Adhoc Metaversos - The VR Frontier
- The Sandbox, Decentraland
- VR Platforms: Horizon Worlds / VR Chat / Engage / Altspace
- Cupra Case
04 - Metaverse and XR experiences: business models
- Metaverse and XR: Business Landscape (Spain)
- Design Thinking applied to the Metaverse
- Elements of the Metaverse: Avatars and digital identity, environments and rules.
- Role of brands
- Communication and MKT around the Metaverse
- Legal environment
- New business models: Vodafone case in the Metaverse
- Generating a business model in the metaverse
- Rehearsal
05 - Digitization project
You will have the opportunity to build a business case based on the Metaverse for a real company:
- Brand research
- Initial idea exploration
- Competitor benchmark
- Buyer persona and customer journey
- Value proposition
- Storyboard / Moodboard
- Chosen platform
- Environments, mechanics and narrative
- Business Model Canvas
- Monetization model or success measurement
- MVP and roadmap definition
- Go-to-market and communication / marketing plan
Teachers
It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.
Víctor Javier Pérez García
Digital Marketing & Growth Manager at ISDI and Metaverse & Virtual Reality Specialist at Vicmix Reality
Patricia Esteban Cabrera
Senior Consultant | XR Team Lead at IBM
Nacho de Pinedo
co Founder & CEO at ISDI
David Hurtado
Customer Success Innovation Lead at Microsoft
Pere Pérez Ninou
Founder & CEO at Metacampus
Victor Ronco
Advertising, Innovation & Digital Transformation Manager Škoda at Volkswagen Group
Marta de Pablos Álvaro
Head of New Business at Vodafone
Laura Morales Díez
Senior Digital Product Designer at Secuoyas
Pablo Fernández Burgueño
Senior manager at PwC España
Alberto Sánchez-Bayo Álvarez
Partner Account Manager at La Frontera VR
< METAEX, gateway to the ISDI Digital Talent Community >
From the moment you start one of ISDI's programs, you become part of the Digital Talent Community DTC. A meeting place for students, industry leaders and professors. Access to exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and at no cost.
Locations and schedules
Don't you think that after a global pandemic that has accelerated workplace digitization to unprecedented levels, it's time to embrace your own transformation?
Metaverse Executive Program
May 2022
Online:
Tuesday, Friday and Saturday
Tuition fees
7.650€
Consult scholarships with your Admission Manager
Simulate your loan
At ISDI we don't want money to be a barrier, that's why we help you take the next step to one of our programs.
Your loan simulation
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* Non-binding simulation
< METAEX Admission Process >
Start your admission process and access the program that will change your future.
- 1. Form
- 2. Personal advice
- 3. Delivery of documentation
- 4. Interview
- 5. Admissions Committee
- 6. Reservation and registration