Mauro A. Fuentes Álvarez
Director of Digital Marketing and Social Networks at El Corte Inglés
< The program that unites technology, design, and business models of the metaverse >
At ISDI we have created the METAVERSE EXECUTIVE PROGRAM (METAEX), a program that aims to approach the next evolution of the Internet from a business perspective. Discover how to take advantage of this new digital wave and anticipate this great revolution.
Basic Data
Upcoming convocations
Online [November 2022]
Duration
2 months, 60 hours
Language
Spanish
Price
7.650€ EUR
Financing and scholarships
Consult your Admissions Manager for scholarships and funding
What is METAEX?
< Leading the next evolution of the Internet >
In this program we review the Metaverse from a realistic perspective. Discover what the term consists of, augmented and virtual reality technologies; and other enablers that surround it such as Blockchain, NFTs or 5G.
All this with the expert vision of ISDI in the business section and data as a guarantee of success for any type of project.
< Who is it for? >
ISDI's executive program that brings together technology, design, and metaverse business models is aimed at those who want to:
- Driving your company's next digital revolution
- Lead consulting projects related to the Metaverse
- Undertake and ride this new wave in an early state
The program
METAEX will help you learn, apply and deepen your knowledge. You will do it through a methodology that combines classes to acquire knowledge from the hand of:
- professional experts in the field
- companies and associations that have already taken the step towards the Metaverse and that will speak to you from their experience.
- a real company transformation project that will start on the first day of the program
- a group of professionals who, like you, have decided to venture into discovering the possibilities of this new revolution.
- the entire ISDI ecosystem, which will be at your disposal to help you build your career path.
01 - Understanding the Metaverse
- Understanding the Metaverse
- The convergences that have given rise to the Metaverse
- Protometaverses, metaverses, virtual worlds and future worlds.
- Web2 to Web3
- Introduction to Meta Quests
02 - Technology and design: building the metaverse
- Extended Reality Technologies and Devices: Virtual, Augmented and Mixed Reality I
- 3D and Spatial Computing
- XR PRODUCT & SERVICE DESIGN I
- XR PRODUCT & SERVICE DESIGN II
- Telecommunications
- Blockchain: Cryptocurrencies and NFTs
- Hololens
03 - Knowing the main Metaverses
- Roblox, Fortnite, Zepeto
- Adhoc Metaversos - The VR Frontier
- The Sandbox, Decentraland
- VR Platforms: Horizon Worlds / VR Chat / Engage / Altspace
- Cupra Case
04 - Metaverse and XR experiences: business models
- Metaverse and XR: Business Landscape (Spain)
- Design Thinking applied to the Metaverse
- Elements of the Metaverse: Avatars and digital identity, environments and rules.
- Role of brands
- Communication and MKT around the Metaverse
- Legal environment
- New business models: Vodafone case in the Metaverse
- Generating a business model in the metaverse
- Rehearsal
05 - Digitization project
You will have the opportunity to build a business case based on the Metaverse for a real company:
- Brand research
- Initial idea exploration
- Competitor benchmark
- Buyer persona and customer journey
- Value proposition
- Storyboard / Moodboard
- Chosen platform
- Environments, mechanics and narrative
- Business Model Canvas
- Monetization model or success measurement
- MVP and roadmap definition
- Go-to-market and communication / marketing plan
Teachers
It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.
Víctor Javier Pérez García
Digital Marketing & Growth Manager at ISDI and Metaverse & Virtual Reality Specialist at Vicmix Reality
Patricia Esteban Cabrera
Senior Consultant | XR Team Lead at IBM
Nacho de Pinedo
co Founder & CEO at ISDI
David Hurtado
Customer Success Innovation Lead at Microsoft
Vicky Vasán
Cofounder of INMERSIVA XR
Pere Pérez Ninou
Founder & CEO at Metacampus
Lorena González
Cofounder of INMERSIVA XR
Victor Ronco
Advertising, Innovation & Digital Transformation Manager Škoda at Volkswagen Group
Marta de Pablos Álvaro
Head of New Business at Vodafone
Pablo Fernández Burgueño
Senior manager at PwC España
Alberto Sánchez-Bayo Álvarez
Partner Account Manager at La Frontera VR
< METAEX, gateway to the ISDI Digital Talent Community >
From the moment you start one of ISDI's programs, you become part of the Digital Talent Community DTC. A meeting place for students, industry leaders and professors. Access to exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and at no cost.
< Want to know more about the Metaverse? >
Locations and schedules
Don't you think that after a global pandemic that has accelerated workplace digitization to unprecedented levels, it's time to embrace your own transformation?
Metaverse Executive Program
November 2022
Online:
Tuesday, Friday and Saturday
Tuition fees
7.650€
Consult scholarships with your Admission Manager
Simulate your loan
At ISDI we don't want money to be a barrier, that's why we help you take the next step to one of our programs.
Your loan simulation
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< METAEX Admission Process >
Start your admission process and access the program that will change your future.
- 1. Form
- 2. Personal advice
- 3. Delivery of documentation
- 4. Interview
- 5. Admissions Committee
- 6. Reservation and registration