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  • Study at ISDI
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  • Master in Data Analytics (MDA)
Learn to translate data into business results
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  • Master in Data Analytics (MDA)

< Learn to translate data into business results >

The Master in Data Analysis (MDA) is an intense program in which you immerse yourself in the world of data, analyze its meaning and apply it to make strategic decisions.

What is the MDA? Programa Alumni Venues and Timetables Admissions process

What is the MDA?

Master Data Analysis (MDA) is a unique program, designed to meet the needs of current and future businesses. Our mission is to promote the career of professionals who want to focus their career towards decision-making in organizations from a data-driven perspective.

In the master in data analysis, professionals and specialists in the best digital companies instruct students in the acquisition of skills for their transformation as Data Translators and other data professionals, being able to:

Preparation for official certifications in:

  • Keys to web analytics, cloud services and methodology in data projects.
  • Technical aspects and functions offered by Google Analytics.
  • Use of Google Analytics to extract the greatest possible value from data and optimize an online business.
  • AWS cloud and Google Cloud basics, and capabilities to work in the cloud and prepare for the AWS Certified Cloud Practitioner and Google Cloud exam.

Learn to translate data into business results

The Master Data Analysis (MDA) is a unique program, designed to meet the needs of business both today and in the future. Our mission is to promote the career of professionals who want to focus their careers towards decision-making in companies from a data-driven perspective.

Acquire technical knowledge

Only by understanding the technical fundamentals will you be able to identify and prioritize opportunities for improvement and their impact on the business. Learn to translate the different technological solutions and their benefits into an interpretable language for business.

Guarantee success in data-driven projects

Learn to manage multidisciplinary teams and understand the value of data in the digital age. There is no valid decision in business if it is not based on data, no matter what department it comes from.

Experience

The MDA is an immersion in the world of capitalized data. A demanding path in which you will share with other professionals your ambition to make data-based decisions and transform yourself into an analytical and shrewd data Translator.

Who is it for?

preparado para

< Perfect for... >

Companies need to translate the world of data into the language of business. To solve this need, they look for profiles with a unique balance between business, analytics and technology. A digital talent that is scarce in the market.

A Master’s that generates a bridge between business and data analysis with a vision on: analytical, technological and business.

  • Professionals who want to become data translators, oriented to data management in the business field, and who want to learn to lead analytics projects and create business strategies using an approach on data analysis and visualization.
  • Professionals who seek to gain experience in solving problems and business situations from the analysis and management of information, and want to be certified professionals in the management of analytical tools (Google Analytics, Salesforce Marketing Cloud, SQL, R, Big Query, Tableau, etc.

Program

clase magistral mda

< Discovery Classes >

Classes and practical workshops led by experts from the sector.

Discover all the disciplines of marketing, technology and data management in the digital age, through an Inverted Classroom system. Pre-prepared material for participation in class, interactive classes with practical application and feedback and revision of concepts and specific development.

  • LEVELING COURSE
  • DATA-DRIVEN ECONOMY
  • DATA MANAGEMENT
  • DATA-BASED PROJECT
  • BIG DATA TECHNOLOGY
  • DATA ANALYTICS
  • ADVANCED DATA ANALYTICS
  • VISUALIZATION
  • DATA IN REAL LIFE
  • DATA IN USE

MDA5000

This will allow the student to get to know the main characteristics in a data ecosystem. Different sources of information and systems for data storage will be analyzed.

Objectives:

  • Understand the key elements of a data ecosystem
  • Learn about the sources of information and the origin of data
  • Analyze the information architecture
  • Study the structure of databases
  • Understand storage systems
  • Get to know the main formulas and application for data analysis

MDA5001

  • Analysis of how Data impacts traditional business models.
  • Understanding of how new business models emerge from the exploitation and monetization of Data.

Objectoves:

  • Learn the current dimension of the data value
  • Learn and understand how data impacts traditional Business Models
  • Learn and understand how new Business Models arise from the Exploitation and Monetization of Data
  • Understand how Data impacts Organizations: Products/Services, Processes, People
  • Get to know different use cases around Data in industries, sectors and ecosystems
  • Learn and understand how to apply Innovation around Data

MDA5002

  • Understanding the different phases that exist in data management.
  • Study of the main processes in data management, the basic principles in the collection, intake, treatment, storage, integrity and governance of data.

Objectives:

  • Acquire a holistic view of the use of Data in companies
  • Learn and understand the different phases that exist in data management
  • Learn and understand the main processes in data management
  • Acquire the use of best practices in data management in companies
  • Learn the main roles and tools that exist in data management

MDA5003

  • Analysis of projects based on data and understanding their life cycle.
  • Study of the different roles related to the data.

Objectives:

  • Learn the principles, solutions and tools necessary for the application of agile methodologies in the management of data projects.
  • Get to know the management of data-based projects.
  • Learn the profile of professionals related to the Data.
  • Analyze the principles, solutions and tools for the application of agile methodologies in the management of data projects.

MDA5004

  • Understanding the technological “Stack” typical in data-based projects.
  • Analysis of the technological implications of the 3V of Big Data.

 Objectives:

  • Learn the principles and tools necessary to create scalable architectures for the management and processing of large volumes of information.
  • Analyze paradigms, principles, solutions and tools for deferred data processing.
  • Get to know the tools for data processing in real time.
  • Study the bases involved in the management, monitoring and optimization of Big Data systems.
  • Learn about tuning and optimization of Big Data systems.
  • Get to know the technological "stack" of data-based projects.
  • Learn the technological implications of the 3V of Big Data.
  • Understand the importance of data monitoring.
  • Understand the importance of security in data processing.

MDA5005

  • Study of what data analytics is and the value it offers.
  • Knowledge of the most common analytical techniques and tools.

Objectives:

  • Understand what data analytics is and what value it offers.
  • Learn about the most common data analytics techniques.
  • Get to know the frequently used data analytics tools.
  • Understand the limitations of basic analytical approaches.
  • Study practical cases and understand their business value.

Faculty Member:

Diana Bermúdez, Academic Innovation Officer at ISDI / PhD in Anthropology

MDA5006

  • Knowledge of the history of Artificial Intelligence and the fundamental concepts of Machine Learning in order to know how to differentiate existing approaches and techniques.

Objectives:

  • Study the history of Artificial Intelligence.
  • Learn the fundamental concepts of Machine Learning in order to know how to differentiate the existing approaches.
  • Learn about the types of existing techniques: data processing and cognitive services.
  • Understand the types of common problems: classification, regression, clustering,     reduction of dimensions.
  • Understand the meaning and operation of Artificial Neural Networks.
  • Present use cases and application areas of advanced analytics.

MDA5007

  • Visualization of information for a more effective and complete data analysis. 

Objectives: 

  • Analyze the most important visualizations and the usefulness of each of them.
  • Study use cases and visualizations necessary to represent temporal data.
  • Understand the visualizations necessary to represent geographic data.
  • Understand the visualizations necessary to represent multi-dimensional data.
  • Understand the importance of interactivity in the visualization of information and existing techniques.

MDA5008

  • Real use cases in optimization lines, learn about various sectors and ecosystems and understand future trends in Data & Analytics.

Objectives:

  • Generate innovative solutions focused on Technology, Business and People.
  • Understand the challenge that Big data presents with respect to its social impact, especially on privacy, ethics and the generation of new forms of work.
  • Study Big data and its impact on the business environment and how it has created new paradigms in the way of working or in decision-making, among others.
  • Understand the relationship and application of Big Data with other technologies (Banking-NLP, Blockchain).

MDA5010

  • Put the main resources and analytical tools into practice, as well as the main strategic pieces when working with data. The main focus will be on Data Driven Business Models, SQL, Digital Analytics and Tag Manager, and R, all through case studies and challenges.

Objectives :

  • Get to know the main tools and resources of each of the courses.
  • Understand the digital business strategy.
  • Analyze data management and data architecture.
  • Study the Marketing Analytics and Customer Analytics tools.
  • Analyze Advanced Analytics models.

Program

challenge mda

< Digitalization project >

MDA5010

Group work tutored by working with a real collaborating company that is offering up its business reality so that students can develop a data analytics plan. A real experience that applies the knowledge acquired using agile methodologies and collaborative tools.

Project details

  • Students work in groups side by side with large companies such as Leroy Merlin or OD Hoteles, among others, who will offer up their business reality so that the students can develop a data analytics plan.
  • The aim is for the student to analyze and understand the sector in which the company in question operates, as well as the environmental and market conditions that converge in the development of its business operations. At the same time, an analysis of the company's performance is requested and the identification of business development opportunities that could be addressed as axes of innovation and transformation of the model.
  • From the data, perfectly understand the strategy and actions that the company develops in a purely digital environment, using in-depth analysis of the operations and performance of the actions in the mix of recruitment, conversion and loyalty channels, in order to identify and prioritize areas for improvement in the digital strategy.
  • The aim is to develop an Advanced Analytics solution that, based on the conclusions of the previous Releases, manages to improve the company's business performance.

Objectives:

  • Analyze and understand the sector in which the company in question operates, as well as the environmental and market conditions that converge in the development of its business operations.
  • Analyze the performance of the company and identify business development opportunities that could be addressed as axes of innovation and transformation of the model.
  • Understand, from the data, the strategy and actions that the company develops in a purely digital environment, using in-depth analysis of the operations and performance of the actions in the mix of recruitment, conversion and loyalty channels, in order to identify and prioritize areas for improvement in the digital strategy.
  • Develop an Advanced Analytics solution that improves the company's business performance.

Program

challenge digital

< Official Certifications >

MDA 5009

The objective of the course is for the student to understand the keys to web analytics, to learn about the main services the cloud offers and to learn about the main methodology in data projects.

Preparation for the certification

Preparations for Official certifications in Google Cloud, Google Analytics, Tableau and Amazon Web Services

Get ready for the most important official certifications: 

  • Keys to web analytics, services offered by the cloud and methodology in data projects.
  • Technical aspects and functions offered by Google Analytics.
  • Use of Google Analytics to extract the greatest possible value from the data and optimize an online business.
  • Basic concepts of the AWS cloud and Google Cloud, and abilities to work in the cloud and prepare for the AWS Certified Cloud Practitioner and Google Cloud exam.

Faculty Member:

Jorge Villabona, 

Managing Director at ISDI CRM Worldwide

Speakers

Our experts

More than experts, benchmarks in the digital sector.

Falconeris Marimón
Grupo perti

Falconeris Marimón

Co-Founder & Business Developer at Grupo PerTI

Renzo Casapía
Cengage

Renzo Casapía

Managing Director, Latin America at Cengage & former Managing Director, Caribbean, Central & South America at National Geographic Learning ELT

Iván Palomera
Smartup

Iván Palomera

Co-founder Smartup Agencia Digital

Carlos Urgelles
Matrix

Carlos Urgelles

Director Matrix CPM Solutions C.A.

Hebert Hernández
Extendo

Hebert Hernández

Founder & CEO at Extendo

Alumni

Find out more about xISDI

Graduate and become part of our xISDI Community FOREVER.

Keep on learning

When you graduate from ISDI Business School, you will have access to exclusive content, training seminars, certifications such as voice technologies and blockchain, and much more.

Keep on growing

Our talent team will help you define a professional action plan with specific short- and medium-term goals. Based on your goals, we will help you to contact headhunters and access our job offers. Or why not even create your own company?

Keep on being connected

You will become part of the largest ecosystem of digital talent, be in touch with top experts in the industry, and share knowledge with thousands of students, professionals, professors, and digital entrepreneurs.

Casoexito MiguelRodriguezBueno

< Success Stories >

I wanted to make a leap in my career and increase my knowledge in the world of data and digital analytics, valoré the type of training ISDI offered me, as well as the teachers, since they use innovative methods

Miguel Rodríguez Bueno
Partner Technical Lead at Google

In numbers

Data from the MDA

83

Of the students

Work in areas related to the master's degree within 6 months of finishing the course.

50

Of the students

Works as managers or heads of digital projects directing digital projects related to data.

300

Job Offers

Were published in 2020 for our Community of current and past students.

Global and international companies

Some of the companies where our students have found work

Grupo bimbo
Oxxo
Oracle
Google
Banco azteca vector logo
Facebook
Walmart logo

Venues and Timetables

Where and when

Don't you think that after a global pandemic that has accelerated job digitization to never-before-seen levels, it's time to embrace your own digital transformation?

sedes_CDMX

CDMX

March 2023

WEEKDAYS
Monday to Thursday from 6 p.m. to 9 p.m.

Open Days

open days

< Discover ISDI firsthand >

Connect online to our next event. So you are aware of ISDI's current situation and our way of understanding life, work and networking. LIVE ISDINESS.

For ISDI, you are a priority, that's why we adapt to you at all times. So that you do not miss anything, we develop information sessions and digital update events. Due to the pandemic all our events are 100% online.

Price

What you need to know

Studying at ISDI involves an investment in a series of resources including both time and money, which is why good prior planning is essential. For those students who have passed through the admission process, we offer various financing possibilities and financial assistance to help them complete the program of their choice.

Program price

$250,718 MX$

Start Date: 2023

Initial Payment - Reservation

Inscription: $40,000 MXN

Payment made once admitted to the program as a reservation and confirmation of place.

Pay in Full

REST OF PAYMENT
$198,183 MXN

Total (paid in full): $238,183 MXN

Payment in Installments

REST OF PAYMENT
$210,718 MXN

Total (paid in installments): $250,718 MXN

Payment in different installments while you study without any additional interest.

Financial aid and scholarships

Find out about the funding of your studies

For those who have successfully passed the admission process, we offer various financial benefits and funding possibilities to help them pursue the program of their choice.

  • FINANCIAL AID
  • SCHOLARSHIPS
  • MERCADO PAGO

We offer different financing agreements with banks such as Banco Sabadell México and institutions such as Talento en Marcha. These agreements have preferential conditions for ISDI applicants. In order to benefit from these agreements, you must meet the requirements of the financial institution and have previously received your admission to the program at ISDI.

In case of doubts or if you want more information, you can contact us at admisions@isdi.mx And if you wish, you can consult our Financing and Scholarships section where you will find all the details. We recommend you start your admission process as soon as possible!

ISDI has a scholarship program whose purpose is to support and encourage the inclusion of all those who want to be part of its digital ecosystem, as well as help society and companies on their way to digital transformation.

Any applicant who has passed the admission process and has received his admission to one of our training programs, can apply for one of the ISDI scholarships.

We will evaluate each particular case to understand the personal need of each application and help you find the option that best suits your needs.

All this is possible thanks to ISDI reinvesting part of its profits in this scholarship program.

In case of doubts or if you want more information, you can contact us at admisions@isdi.mx And if you wish, you can consult our Financing and Scholarships section where you will find all the details. We recommend you start your admission process as soon as possible!

MercadoPago2

At ISDI we put all the possibilities on the table so that you can transform your professional career. That is why we have different payment options, including MERCADO PAGO so that you have access to shopping with fixed monthly payments with no interest to take one of our programs.

Ask about this option with your Admissions Advisor admisions@isdi.mx and discover the payment plan we have for you.

BENEFITS

-You can pay with Mercado Credito if you have a Mercado Pago account

-The payment process is streamlined by having a payment Mercado Pago account since the card doesn't have to be registered for each purchase.

-Shopping with fixed monthly payments with no interest

Admissions process

Admissions process for the MDA

In these six steps, we will explain the requirements for being admitted to the program that will change your professional career.

  • 1. APPLICATION
  • 2. PERSONAL CONSULTATION
  • 3. PRE-INTERVIEW FORM
  • 4. INTERVIEW
  • 5. ADMISSIONS COMITTEE
  • 6. RESERVATION AND ENROLLMENT
proceso admision

< The first step >

The first step to begin the admissions process is to complete the application with the requested information. Our admissions team will contact you as soon as possible to answer any questions you may have. The selection process for master’s programs at ISDI is key, and our Admissions Department will accompany you every step of the way.

After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us so that we can get a grasp of where you are in your career and your goals. We will answer your questions about the program content, learning methodology, your future colleagues, and financial aid options. You will have the chance to discover our facilities, the program team, and our culture. We will also invite you to an Info Session, Open Day, or event.

Before your interview, in order to validate your profile, we will need you to send us the following information through our Pre-interview form, such as:

  • Your updated CV/Linkedin profile
  • RFC
  • CURP
  • Professional experience
  • Academic data

Among other information that will help us continue with your process.

Once we have answered your questions, we will schedule an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile as well as your personality and values.

The interview, which can also be held over the phone, is a key requirement in the process.

After the admissions interview, the rest of the members of the Admissions Committee will evaluate your application together with the feedback from the person who met you.

In three to seven days, we will inform you of our decision.

If you are admitted, we will explain how to make the payment to reserve your spot and to enroll in the program.

At this point, you will become part of the ISDI Ecosystem. We will let you know about talks and events you can attend before starting your classes to get to know your future colleagues and to begin your contact with the digital world.

Welcome to ISDI!

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    Please, give us your contact details so we can help you

    Thanks for your interest in the business school of the digital age. Shortly we will be contacting you to solve any doubts or questions you may have regarding the program. Also we will understand your needs and start your admission process.

    At ISDI we treat the data that you provide us to try to attend and respond to the question that you ask us.

    At ISDI we treat the data that you provide us to try to attend and respond to the question that you ask us. You can exercise your rights of access, rectification and deletion of your data, or opposition or limitation to certain uses, through the email address dpo@isdi.education (more detail at https://www.isdi.education/en/privacy-policy).