José Luis Pulpón
Country Sales Director at Google
< The MBA of the digital economy is MIB: Master Internet Business >
The MIB has become a benchmark for digital & tech business experts in companies such as Amazon, BBVA or Google. A master's degree that combines knowledge on digital business, strategic transformation, technology and data. And that is constantly updated, introducing concepts such as Metaverse, Artificial Intelligence, 5G, Sustainability or Blockchain. Get ready to be highly competitive in the workplace.
Basic Data
Upcoming convocations
Madrid [September 2023]
Barcelona [September 2023]
Online [April 2023]
Duration
9 months, 450 hours
Language
Spanish
Price
29.800 EUR
Financing and scholarships
Consult your Admissions Manager for scholarships and funding
What is the MIB?
< Experience your transformation >
The MIB is the definitive MBA to redefine and consolidate your professional career: a reskilling program that provides a comprehensive vision to meet the great challenge of the digital economy.
At ISDI, we train professionals in business, strategy and vision from knowledge and technology, with the most advanced tools and systems.
The MIB learning experience
In a practical way, based on trial and error and with the flexibility demanded by continuous change. This is how you will learn at the MIB. 100% student-centered, ISDI methodology avoids the passive and receptive listening model. Some of the key components are: project-based learning, flipped classroom and learning analytics:
< The program >
Aimed at professionals who want to change their role in their company, make the leap to another company or become entrepreneurs, the MIB not only trains you, it transforms you. It will help you learn, apply and deepen the knowledge you need:
- Strategic business vision for the creation and commercialization of digital products and services.
- Technology as a key piece for the development of digital projects (Artificial Intelligence, IoT, Blockchain, 5G, NFTs & Metaverse).
- Understanding data, necessary for any initiative: objectives and measurement.
- Implementation of action plans to monetize your product or service and attract, convert and retain customers.
- Leadership in innovation and organizational transformation, including sustainability as a key to the future of organizations.
All this down to a strategy with a real case through the digitalization core project, and being able to deepen your area of interest with the specialization of Growth Mkt, Sales B2B & eCommerce or Digital Analytics & GA4.
01 · Strategy
< Business vision and strategy for digital products and services >
- Overview of the possibilities that the Internet and the digital ecosystem allow for companies of any size and sector.
- Addressing from the beginning the concepts of vision, mission and values, fundamental within the business strategy of a company in the Digital Era.
- Introduction to the keys for the creation of a digital product or service strategy, through research tools such as Design Thinking.
- Immersion in the areas that generate the greatest impact on the management of a digital business: operations, sales and finance.
- Holistic understanding of the change experienced by the market and the offline and online consumer.
02 · Technology
< Strategic keys to technology in a digital business >
- Approach to technology as a key piece of digital strategic development.
- Bases of operation of digital technology. Possibilities and limitations.
- Study of the different technical and human aspects to consider in order to build solid and flexible digital applications and assets.
- Introduction to Artificial Intelligence, IoT, Blockchain, 5G, NFT, Metaverse, Cybersecurity, Voice Assistants, with the support of case studies showing their uses in companies.
- Closing of the course with a hands-on in which students will be able to create and train a Machine Learning model, configure an EC2 instance in AWS, and deploy a Wordpress to create the website of their business or personal project.
03 · Data
< Data management, analysis and visualization >
- Knowledge and analysis of the data lifecycle: collection, storage and governance.
- Creation of a digital measurement plan and approach to the fundamentals of Big Data, definition of metrics and KPIs.
- Data analytics: structure and analysis
- Predictive models, Data storytelling, Ethics and Privacy.
04 · Digital Business
< Sales, e-commerce and digital channels (advertising, search engines, social networks...) >
- Holistic immersion in business generation through digital channels.
- Understanding the main levers of customer acquisition and conversion in digital channels.
- Initiation in the main techniques through which companies can make themselves known to potential consumers, search engine strategy (SEO/SEM), branding and creativity.
- Analysis of advertising from both a strategic and tactical point of view, developing the necessary knowledge to be able to propose concrete actions.
- Review of the keys to e-commerce, either directly or through marketplaces, differentiating B2C, B2B2C or B2B environments.
05 · Transformation and Organization
< Leadership in innovation and organizational transformation >
- Improve leadership skills in the digital era.
- Understand the processes and characteristics of entrepreneurship in the digital era and best practices exemplified by entrepreneurs.
- Incorporate concepts, methodologies and roadmap to transform a business and an organization.
- Introduction to sustainability and Sustainable Development Goals (SDGs), and their impact on business decisions.
- Through real transformation cases, discover the importance of culture and values within an organization for the digital era.
06 · Digitization project
During the project, each team will have to carry out a strategic planning of a transformation project of a real company.
Project phases:
- Transformation Plan
- Create and prioritize initiatives
- Develop the chosen alternative (Quick-win)
- Develop of the product/service
- Strategic go-to-market
- Escalate the initiative to the rest of the plan and the organization following the 4 pillars: Product, Finance, Operations & Organization.
By the end of the project, each team will have created a new organization with new business models, talent, operating models, and even a new culture, principles and a purpose.
07 · Itineraries of specialization
At MIB we have created three specialization itineraries so that you can choose the one that will help you enhance your professional career:
- DIGITAL ANALYTICS WITH GA 4: in this program you will learn to analyze and optimize your digital assets, make an operational descent into languages and tools throughout the data lifecycle, and make data-driven decisions that will help you meet the objectives of your digital strategy.
- GROWTH MARKETING: you will learn in depth the scope of Growth Marketing. From acquisition strategies and asset design, to the implementation of B2B and B2C sales actions, focusing on scalability with the use of tools and the activation of loyalty and engagement actions.
- B2B SALES & ECOMMERCE: the objective is for you to acquire a deep understanding of the management of a B2B funnel and a B2C e-commerce funnel, providing you with the tools and use cases necessary to optimize each stage of the funnel and the customer journey in order to maximize the Life Time Value of the customer.
< Digital Business Week >
Exclusively for students who choose online format, during this week in Madrid, students from different countries and professors meet to share knowledge and advances in the digital business environment.
An immersive week at ISDI with classes, company visits and networking events. A great opportunity not only to live the ISDI experience to the fullest, but also to connect with other students and peers like you.
More than teachers, referents
It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.
Jaime Rodríguez de Santiago
Regional General Manager UK, France, Spain, Italy & Portugal at Free Now
Esther Checa
Head of Innovation at T2O Media
Cristina Barbosa
Brand Director at Vodafone
Francisco Servia Fiuza
Senior Product Manager at Amazon
Ana Llorente
Head of Content at Doofinder
Rosa Fernandez-Velilla
Director at ISDIN
Alberto Salviejo
Digital, Customer Experience, Marketing and Service Delivery Director EMEAA at CEMEX
Fernando Pérez Brezo
Chief Value Officer - Digital Business acceleration (Strategy, Digital Sales & Growth) at BMIND
Silvia López Serra
Head of Core Product & Design at Telefonica
Ana Gomez
Agency Partnerships Lead España y Portugal at TikTok
Diego Ballesteros
Founder at BEWE.io
Ana López Triguero
Senior Design Researcher at IKEA for Business
Mauro A. Fuentes Álvarez
Director of Digital Marketing and Social Networks at El Corte Inglés
Alicia Chavero
Founder & Strategic design consultant at The Crew Concept
Christina Stathopoulos
Data Expert - Analytical Consultant at Google
Yolanda Azcúnaga Budí
Cloud Engineer at Google
Sebas Muriel
CEO at GroupM Spain
Aida Rodríguez
Accenture Iberia Non-Financial Risk & Sustainable
Eduardo Sagüés Richter
Marketing Director at Disney+
Marta Prieto-Moreno Cereceda
Business Leader at WINK Transforming Through Digital
Javier Arenillas
Marketing & Data Activation Senior Manager at The Cocktail
Silvia de Leon
Global eCommerce Director at LOEWE
Carlos Esteve Rozas
Head of Brands & Partners Marketing Iberia at Glovo
Jorge Llerena
Global Marketplace Director at Celonis
< Want to know more about the MIB? >
The MIB changes your life
The MIB is not just 9 months, but a lifetime. From the moment you start the program, you are part of the ISDI ecosystem and you will have at your disposal a team of professionals who will accompany you in your personal and professional transformation.
90
Of the graduates
are already working on subjects related to the MIB (Master Internet Business).
65
Of the graduates
they work as directors, managers or CEOs of their companies.
350
Startups launched
for our students thanks to the training and support of experts.
< We help you achieve your goals >
ISDI's Career Services team will accompany and advise you during and after the program. Depending on the objective you want to achieve, you will have access to different transformation paths: job change, access to a strategic role in your company or entrepreneurship.
You will have access to a job bank, personalized sessions with our advisors and employability events such as the MIB Talent Day: a great day in which our students, in a minute and a half and with previous preparation with the careers team, defend their career path before companies such as Accenture, Glovo, Cabify, Fever or L’Oréal.
With the Master Internet Business (MIB), achieving your goal successfully will only be a matter of effort, attitude and perseverance. Our alumni have already done it, these are some of the companies they work for:
We bring your ideas to life
At ISDI, we help every day to launch and monitor startups with our incubator and accelerator to consolidate them as successful companies in different verticals such as edtech, robotics, sustainability.
ISDI Start
The startup incubation program for students and alumni. We will work with you in a two-phase program to develop your idea and launch it to the market.
ISDI Investors Cub
A meeting point between investors (family offices, business angels, corporations) and innovative startups with growth potential.
A life ecosistem
Since 2014 we have developed a large network of contacts: startups, mentors, public institutions, investors and corporations to drive innovation.
These are some of the startups created by professionals who have passed through our classrooms:
< Our students are clear: there is a before and an after MIB. >
I was determined to get into a big one, and thanks to a contact I made at MIB I got into Amazon.
Mariana Aranguren
Demand Generation Team Manager at AWS
The MIB ignited me digitally, gave me credibility within my company and with collaborators.
Gonzalo Bauluz
CRM Manager at Samsung Electronics
Through the ISDI startup accelerator I was able to materialize my first startup that Sanitas finally bought.
Ignacio Valledor
CEO at Lullaai
< Digital Talent Community: your digital community, for life >
From the moment you start the MIB, you become part of the Digital Talent Community (DTC), the meeting place for students, industry leaders and teachers. Access exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and no cost.
Partners & Accreditations
At ISDI we count on the main technology, transformation and digitalization companies as partners, providing:
- Content to our programs
- Experts who teach these contents
- Access to real cases of implementation in relevant clients
- Access to the certifications of the main business and technology players to increase your employability.
The MIB is also accredited in the USA by the Accrediting Council for Independent Colleges & Schools. Improve your international options and expand your career opportunities in North America.
Ready to take the next step?
Now that you have it clear, find out which format is right for you. In addition, we help you finance the program in case you need it and accompany you during a personalized admission process with our team of advisors.
Locations and schedules
On-site or online, there is an MIB waiting for you to take the step and start your transformation process. Discover the next editions of the Master Internet Business.
Madrid
September 2023
MIB A: Weekdays:
Monday to Thursday: 7:00 p.m to 10:00 p.m
MIB B: Weekend format:
Friday: 4:00 p.m. to 10:00 p.m.
Saturday: 8:30 a.m. to 2:30 p.m.
Thursdays 19:00 a 22:00h (ones a month)
Tuition fees
29.800 EUR
Consult scholarships with your Admission Manager
Barcelona
September 2023
Weekend format:
Friday: 4:00 p.m. to 10:00 p.m.
Saturday: 8:30 a.m. to 2:30 p.m.
Thursdays 19:00 a 22:00h (ones a month)
Tuition fees
29.800 EUR
Consult scholarships with your Admission Manager
Online
April 2023
Live classes, distance format
Monday & Wednesday from 6:00 to 8:00 pm
One Tuesday each month from 6:00 to 8:00 pm
Optional face-to-face bootcamp in ISDI Madrid (1 week)
Tuition fees
19.500 EUR
Consult scholarships with your Admission Manager
< We help you to finance it >
Studying at ISDI involves an investment in a series of resources, both in terms of time and money. Therefore, for those students who have passed the admission process, we offer various financial aid and financing possibilities to help them advance in their professional career.
Simulate your loan
At ISDI we don't want money to be a barrier, that's why we help you take the next step to one of our programs.
Your loan simulation
Program
Entrance fee
Remaining
Interest
Payment Period
Monthly Fee
Total cost
* Non-binding simulation
< Admission process for the MIB >
Start your admission process and access the program that will change your future.
- 1. Form: Request information
- 2. Personal advice
- 3. Delivery of documentation
- 4. Admission interview
- 5. Admissions Committee
- 6. Reservation and registration
Why ISDI?
Ecosistem
ISDI is training, but also much more. We train people and companies, we build a community of students on the move, we launch and monitor Startups, and we care about social impact through our foundation and sustainable development as a key theme of all programs.
People
For us, behind every enrollment there are names and surnames. We know our students and help them build their future from the day they contact us. When they finish their master's degree, they remain part of ISDI and their employability and future remain our priority.
Change
The only thing that remains constant is change. That is why at ISDI we keep abreast of the latest trends, update our catalog of programs and the content of each module every year, and add new active experts to our faculty who reflect the reality of today's companies.
Events
It's happening
Talks, studies, open days, debates. There's always something going on at ISDI.
See all events