Fully detailed program
Enrique Nogales
Operations Director at Troquer
Launch an E-commerce company in three months
The first ecommerce program in which you will create and launch a real online store to the market. Designed so that people like you, with an entrepreneurial attitude or with the desire to specialize in this field, acquire a practical vision of ecommerce and are able to create and launch their own online store and start billing during the 12-week course.
Intake
Online
[June 7, 2021]
Duration
12 weeks
Language
Spanish
What is the ECOM?
A program in which you start your own business
This is an extremely practical methodology, 100% ISDI. You work in a safe environment surrounded by professionals who are experts in all digital areas. You receive visits and earn real income, while learning prototyping, dropshipping or growthhacking techniques. In addition, you will be applying real time knowledge to your store, thus optimizing your sales during the program. ECOM makes you an expert in today's fastest growing area.
12 weeks of creation
In three super immersive months you design, iterate, launch and maximize your capabilities with: Live interactive sessions from the different areas of e-commerce, including Shopify experts; Tutorials and group work in virtual rooms with expert mentors. Each team will have access to a mentor to guide them on their journey to success; Digital pills such as webinars, podcasts, and additional reading materials to provide a deeper look into key insights.
Who is it for?
To professionals with an entrepreneurial attitude like you
Program
Synchronized masterclasses and pre-recorded classes
- Synchronized and interactive lectures in real time reinforced with specific prerecorded material.
- Taught by the best professionals in the digital world and covering the disciplines necessary for you to create and manage a real ecommerce business effectively: Marketing and promotion strategies to define the brand, Digital Marketing, Marketing Funnel, Google and Facebook Ads, Web analytics, Data & Dashboards, etc.
Foundations week
- Introductory week to ensure all students start at the same level.
- Discover the ISDI methodology while you delve into the fundamentals of digital marketing and the marketing funnel, the keys to the success of your business.
Inauguration & HPT
- Inauguration program & Team Boosting Session - High Performance Teams.
- The foundations of the Ecommerce Activation Program are put in place and you have your first HPT session(High Performance Teams).
Ecommerce Business Research
- Decide on the product of your store and learn the necessary tools for the creation and development of your ecommerce content.
- Market trends, ecommerce & Marketplaces and e-commerce platforms.
Ecommerce Design with Shopify
- Set up your Shopify store.
- Set up a Shopify store with a theme, layout, categories, and products.
Learn to understand your store from the Shopify platform. Principles of prototyping, product design and UX tools.
Dropshipping with Oberlo
- Discover the secrets of dropshipping and how to configure the integration between Shopify and Aliexpress.
- Make sure the platform is ready to process orders: Dropshipping, Technical Configuration, Shopify, Aliexpress and Oberlo.
Set-up Ecommerce
Final online store setup to start selling
This week the students finish setting up their store in order to start selling. It is the week before the first iteration, and in it they share the essence of their project with the rest of the class. The objectives of this class are:
- General configuration
- Payment configuration (ISDI)
- Shop in test mode
- Tax Settings
- Shipping and delivery settings
- Installing mandatory APPs
- Static pages: legal texts
- Connecting to domain (ISDI)
- Google Analytics set-up (ISDI)
- Review Notifications to clients
First Itiration
First hand-in deadline of the project
First deadline; an opportunity to check if the direction of the store is appropriate or if it is necessary to correct any element thanks to feedback given by the mentors, experts in different areas of digital business.
Data Analytics
Learn analytics and run efficient campaigns. Special attention to key metrics to optimize the sales of your business
Analytics and Data-driven ecommerce, Digital Analytics and trends on ecommerce & Marketplaces.
Social Media Ads
All the keys to create campaigns on Facebook / Instagram using Facebook Ads.
Facebook Ads, brand building in the online environment, discover the advertiser's perspective in the digital age.
Google Advertising Platform
Create marketing campaigns using Google Ads, to monitor your conversion rates and measure the KPIs of your ecommerce.
Google Ads, Advertising and Digital Media and Technology and Trends in Digital Advertising.
Marketing Automation Shopify
Automating as much of your business as possible will increase its efficiency, freeing you up to work on tasks that require human interaction.
Legal aspects of E-Commerce
Everything you need to learn from a legal standpoint to set up your online store.
Here you will learn the financial and legal conditions for your store to go into production. In addition, we will share with you the procedure that you must follow if you wish to continue with your store once the program ends.
Final Iteration
Final iteration, last deadline for the eCommerce Activation Program.
The Moment of truth: delivery and defense of the ecommerce project before a panel made up of prominent digital professionals. An invaluable source of feedback on the decisions taken to create your ecommerce company, the performance of the store and your business plan to make the business profitable.
Program
Create and launch a real e-commerce store
Experience the entire go to market process of an e-commerce store while learning the essential elements such as e-commerce platforms and marketplaces, dropshipping, payment methods, customer care, CRM, Conversion Optimization or Sales analytics.
- Teamwork
- Agile Methodologies
- Go to market
Challenge Details
In week 4 you will have your own ecommerce prototype operating in the market.
And by the time the ECOM ends, you will have acquired and applied in a practical way both the business plan and all the necessary knowledge in analytics, digital marketing, CRM and Marketing Automation to make it a successful business. In addition, if at the end of the program you wish to continue with the platform, ISDI will facilitate all the management.
Challenge Details:
- Creation of an ecommerce website with a dropshipping logistics model.
- Development of digital marketing campaigns on Facebook and GoogleAds starting with a real budget.
- Work based on iterations, acquiring knowledge of key tools and platforms (Shopify, Amazon, CRM, Social Media, Analytics, AdWords, Chatbot, SEO, and Logistics).
- Trial and error methodology, using real resources, making decisions based on data.
Supervision by a team of mentors who offer guidance and resolution of doubts to each of the teams.
Program
Hands-On Workshops
- Hands-on workshops on technology critical to the success of an eCommerce store: Shopify, Oberlo, Alibaba, Google Analytics, Google Trends, Mouseflow and Mailchimp.
Hands-on Workshop Details
This program is for those who want a practical guide that goes beyond theory. A learning-by-doing tool to have at their disposal a business which is 100% operational by the end of the experience.
During the ECOM, the first week we balance the different degrees of knowledge among students with the necessary fundamentals to run a good ecommerce business and from there, you learn through practical workshops on the use of real-time platforms:
- Work directly with Google Trends to learn about market trends and the ecommerce concept.
- Create your real online store prototype and configure the design and product categories with Shopify.
- Tackle dropshipping and technical aspects with Oberlo and AliExpress.
- Launch the prototype on the market and analyze the performance with Google Analytics and Hotjar.
- Create and invest real money with Google Ads and Facebook Ads compaigns
- Apply CRM strategies with your customers through Shopify.
And at the end of the program, you will have the opportunity to continue working and expanding your business with the support of ISDI Start, ISDI's own incubator.
Speakers
Our experts
More than experts, benchmarks in the digital sector.
Karla Covarrubias
Founder and Executive Manager at ECAB MX
Marcos Penhos
Head of Solution Engineering at VTEX
Juan Sotres
Cofounder of Triciclo and Shopify Partner & Expert
Alumni
Find out more about xISDI
Graduate and become part of our xISDI Community FOREVER.
Success Stories
In numbers
Data from the ECOM
300
Job Offers
Were published in 2020 for our Community current and past students.
Top Companies
Companies where our ECOM graduates have found work
Venues and Timetables
Where and when
Don't you think that after a global pandemic that has accelerated job digitization to never-before-seen levels, the time has come for your transformation as a leader?
Online
12 WEEKS
Monday and Wednesday from 19:00 to 21:00.
Friday from 18:00 to 21:00
Open Days
Descubre ISDI desde dentro
Price
What you need to know
Studying at ISDI involves an investment in a series of resources including both time and money, which is why good prior planning is essential. For those students who have passed through the admission process, we offer various financing possibilities and financial assistance to help them complete the program of their choice.
Program price
Only until December 15!
72,499 MX$ 75,000 MX$
Initial Payment - Reservation
Reservation:
$20,000 MXN
Payment made once admitted to the program as a reservation and confirmation of place.
Early Payment
Rest of payment:
$52,499 MXN
Total Early Payment:
$72,499 MXN
Pay in Full
$72,499 MXN
Making a single payment before the start of the program.
Total:
$72,499 MXN
Admissions process
Admissions process for the ECOM
In these six steps, we will explain the requirements for being admitted to the program that will change your professional career.
The first step
After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us so that we can get a grasp of where you are in your career and your goals. We will answer your questions about the program content, learning methodology, your future colleagues, and financial aid options. You will have the chance to discover our facilities, the program team, and our culture. We will also invite you to an Info Session, Open Day, or event.
Before your interview, we will need you to send us the following information to validate your profile:
- A one-page motivation letter
- A professional letter of recommendation
- Updated CV/LinkedIn profile
- Official university transcript
- ID card or passport
Once we have answered your questions, we will schedule an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile as well as your personality and values.
The interview, which can also be held over the phone, is a key requirement in the process.
After the admissions interview, the rest of the members of the Admissions Committee will evaluate your application together with the feedback from the person who met you.
In three to seven days, we will inform you of our decision.
If you are admitted, we will explain how to make the payment to reserve your spot and to enroll in the program.
At this point, you will become part of the ISDI Ecosystem. We will let you know about talks and events you can attend before starting your classes to get to know your future colleagues and to begin your contact with the digital world.
Welcome to ISDI!
Educational programs
Top programs
Our academic knowledge and practical and professional approach are backed by our over x programs, network of partners, and more than x industry professionals.
See all programs