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Discover the publications and research that ISDI has carried out over the years on topics such as Metaverse, B2B, voice technologies or the Third Sector, among others, together with leading companies and institutions such as Good Rebels, the Complutense University of Madrid (UCM), AECOC or IPSOS.
Latest posts
Discover the guides and studies that ISDI has launched from 2020 to the present
Digital Professions
2022 Learn about the labor market in the digital sector: what profiles are most in demand, what companies are looking for and how prepared candidates have to be to face selection processes in consulting, technology companies, startups and large corporations.
Whitepaper - Metaverso: Beyond Gaming
2022 "Metaverse: beyond gaming" analyzes the current phenomenon of the "Metaverse" based on its definition and exploring all its implications outside video games, from electronic commerce and marketing to art or the future of teleworking.
A complete introductory guide to the Metaverse with real life examples and an overview of the companies that are leading the next evolution of the Internet.
The super digitization of B2B
2022 Everything is changing in Business-to-Business (B2B). Find out how to prepare your brand for this unstoppable wave of change while driving your business results. Document prepared together with Good Rebels.
eCommerce Guide of ISDI
2022 ISDI offers you 10 tips to successfully launch your own eCommerce along with a review of 8 types of key tools to accompany you on your way.
Third Sector Barometer
2021 The Third Sector Barometer analyzes the current situation and future trends of non-profit organizations operating in Spain with respect to the challenge of digital transformation.
24
of fundraising/membership comes from the Internet.
56
allocate less than €1,000 to digital actions.
Digital Barometer
2020 Carried out together with the Spanish Association of Advertisers (aea), its objective is to publicize the current situation and the challenges facing marketing departments in terms of digitization. With special relevance, this period, due to the changes caused by Covid-19.
62.3
of companies already have a digital strategic plan.
53
of companies have training plans and digital training.
The use of Voice Technology in Spain
2020 Voice technology is implemented among us: more than half of the Spanish population already uses voice commands to carry out actions through various smart devices. However, when the uses given to this recent technology are analyzed in depth, we find a panorama still with multiple challenges for its development, especially compared to its potential.
54
of the Spanish population currently uses voice technology.
75
of users have experienced some problem using voice technology.
Publications from other years
Discover the guides and studies that ISDI has launched up to 2019
Travel is digital
2019 The study analyzes the way in which Spanish people book leisure trips - business trips are not included - comparing the use given to online and offline channels, as well as the preferences of the different user targets to draw a unpublished portrait of the digital travel user.
17
use travel agencies.
77
use online platforms to book.
#MobilityISDIgital by ISDI.DATA
2018 The report shows an x-ray of transport habits in cities such as Madrid and Barcelona.
35
of citizens hire the new digital urban mobility services.
73
of non-digital users never ride a bike.
Digitization barometer of investment fund managers
2018 This barometer helps us to know the degree of digitization of asset management entities, both national and international, that operate in Spain, detecting the way in which the sector understands and uses the digital channel and its development opportunities in this environment.
23
of fund managers have online trading.
22
of managers have their own mobile app.
Barometer of talent and digital culture
2017 The involvement of their leaders and the relevance of the HR department in the process are the main challenges faced by Spanish companies in their digitization process; Although this is growing, those responsible for Human Resources in companies are calling for more training and the creation of a culture linked to innovation in order to successfully tackle this transformation.
87
of companies in digital transformation.
88
of HR departments participate in the process.
#FoodISDIgital by ISDIGITAL.DATA
2017 The FoodISDIgital study, carried out by Ipsos for ISDI, shows the consumption habits and behavior of Spanish people in online restaurant reservations, online home delivery orders and online food purchases.
42
of users better control their spending on food online.
70
of online reservations are made on a closed menu.
#FashionISDIgital by ISDIGITAL.DATA
2016 The results of the FashionISDIgital study, carried out by Ipsos for ISDI, show a significant maturity of the digital fashion sector and a great coexistence and interaction of online and offline channels, which customers use according to their preferences.
40
more online spending on men's clothing compared to women.
64
online shoppers compare prices in several stores.
Digitization of Spanish professionals
2016 The report, carried out based on individual questionnaires on the degree of preparation of professionals who decide to digitize their careers, shows important gaps that have to do, above all, with the culture and business approach towards the digital economy and the lack of a comprehensive and multidisciplinary view of it.
57.4
Professionals trained by personal initiative.
3
involvement of HR in digital training.
Music consumption habits in Spain #MusicISDIgital
2016 With the aim of obtaining an x-ray of the main musical consumption habits of Spanish people today, we have asked more than 500 Spanish people between 16 and 45 years of age about their behavior in music. The innovAction Music study has allowed us to obtain quantitative data on the activities carried out in the field of music.
63
of Spanish people only consume free music.
75
of Spanish people acknowledge having carried out "hacking".
Collaborating companies
Publications and research carried out by ISDI in collaboration with leading companies and associations:
