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      • Master Data Analytics & Artificial Intelligence (MDA &AI)
      • Metaverse Executive Program (METAEX)
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Digital Analytics & Google Analytics 4
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  • Data e Inteligencia Artificial

< Digital Analytics & Google Analytics 4 >

Digital Analytics & Google Analytics 4 Program is designed to learn how to analyze and optimize your digital assets, make an operational descent into languages and tools across the data lifecycle, and make data-driven decisions that help you meet the objectives of your digital strategy. 

Basic Data

Upcoming convocations

Online (March 2023)

Duration

10 week, 100 hours

Language

Spanish

Financing and Scholarships

Consult your Admissions Manager for scholarships and funding

What is Data and Artificial Intelligence? Program Locations and schedules

What is Digital Analytics & GA4?

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< Powering your analytics stack to optimize a business >

In order to orchestrate a digital ecosystem to collect and analyze data, you will know and learn to use the most relevant tools of each phase of the data life cycle linked to digital analytics. Developing skills highly demanded in the market: business and digital environment vision, technical skills and analytical skills.

The data life cycle

With an eminently practical approach, you will learn to use the tools for data analysis, measurement, collection, exploitation and visualization.

Master languages and tools

Explore the most common languages and tools for a digital analyst: Tag Manager, Javascript, Data Studio, PowerBI, BigQuery, SQL, Hotjar and others.

Google Analytics 4

The revolution of Google's measurement environment is here. Get to know the tool in depth from what it is and the change it implies to its implementation.

< Who is it for? >

Aimed at marketing and analytics professionals, regardless of the sector, since the knowledge acquired can be applied equally to agencies, B2C, SaaS, B2B companies.

  • Full-stack marketers or Marketing professionals who want to specialize in Digital Analytics to enhance data-driven decision making and gain Insights.
  • People who want to join Growth teams.
  • UX people who work with data and want to get better at it.
  • CRO specialists who want to deepen their level of analytics.

The program

Online_classes

The Digital Analytics & GA4 program will help you from an eminently practical vision to learn, apply and deepen the collection languages and tools (BigQuery, SQL), measurement (Javascript, Google Analytics 4, Tag Manager), exploitation and visualization (Google Data Studio and Power BI). And thus develop the necessary data stack for the optimization of campaigns and mkt actions as well as digital assets.

01 - INTRODUCTION TO DIGITAL ANALYTICS

  • Digital Analytics
  • Measurement plan: Requirements
  • Measurement strategy

02 - DIGITAL ECOSYSTEM

  • Digital Ecosystem
  • Basics Javascript and HTML for analysts

03 - MEASUREMENT TOOLS: GOOGLE ANALYTICS 4

  • What is Google Analytics 4? Main changes
  • GA4 1: Tool administration
  • GA4 2: Event typologies
  • GA4 3: Conversions
  • GA4 5: Privacy
  • GA4 6: User interface
  • GA4 7: Segments and audiences

04 - MEASUREMENT IN DIGITAL CHANNELS

  • SEO Tracking
  • SEM Tracking
  • Social Ads tracking
  • Programmatic tracking
  • CRM Analytics

05 - MEASUREMENT TOOLS: TAG MANAGER

  • What is a tag manager?
  • Google Tag Manager 1: Intro, dataLayer and tags
  • Google Tag Manager 2: Variables
  • Google Tag Manager 3: Triggers

06 - DATA TRANSFORMATION AND EXPLOITATION

  • Intro to BigQuery
  • SQL for Analysts 1
  • SQL for Analysts 2

07 - VISUALIZATION

  • Basics digital data visualization
  • Intro Google Data Studio
  • Intro Power BI 

08 - DATA EXPLOITATION

  • Exploitation for digital optimization
  • Data activation
  • Advanced digital analytics

09 - OTHER TOOLS

  • Qualitative analysis with Hotjar
  • A/B testing
  • CDPs (Customer Data Platforms)

10 · DIGITAL ANALYTICS IN REAL LIFE & AI

  • Case 1: Nespresso pending
  • Case 2: ML for MKT

11 · CHALLENGE

  • Sprint Reviews & Final Release
  • Backbone

Our experts

It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.

Álvaro García
Makemegrow

Álvaro García

Growth Marketing & Analytics

Carlos Rodríguez
Acceleration

Carlos Rodríguez

Data Scientist

Jorge Casasempere
5ds

Jorge Casasempere

Founder Partner 5DS

Carlos Fernández
Consultorseo.pro

Carlos Fernández

SEO Consultor

Jorge Pérez
Btodigital

Jorge Pérez

Inbound Marketing & Branded Content

María Ortega
Signify

María Ortega

Global Brand & Marketing Manager

Juan Martín Bellido
Download 1

Juan Martín Bellido

Business Analytics Specialist at Amazon

Natalia Sáez
Makemegrow

Natalia Sáez

Digital & Marketing Strategist

Israel Arribas
Microsoft

Israel Arribas

Techonology Specialist & Business Solution Consultant at Microsoft

Joaquín Rihuete
Omega crm

Joaquín Rihuete

Martech Strategist

< Want to learn more about the Digital Analytics & GA4 program? >

Agendar llamada

Schedule a call

Schedule a call
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Employability

Take control of your future and become the candidate that today's companies demand. With the Digital Analytics & Google Analytics 4 program, achieving your goal successfully will only be a matter of effort, attitude and perseverance. Our alumni have already done it, these are some of the companies they work for:

Banco santander
Accenture
Telefónica_2021_logo.svg
Amazon
Cabify
Google

Partners

ibm-ar21

ISDI and IBM join forces to further consolidate Spain as one of the main references in Data and Artificial Intelligence. Professional experts from IBM Consulting, IBM's consulting area expert in transformation and implementation of technology applied to companies, will participate in the design of ISDI's Artificial Intelligence Program. 

< Want to know more about the Data and Artificial Intelligence? >

Agendar llamada

Schedule a call

Make an appointment
Whatsapp

Write us a Whatsapp

Write us a Whatsapp
Info

Request information

Employability

How do we help you achieve your goals?

Depending on the objective they wish to achieve, students in our programs will have access to different professional transformation paths.

CHANGE JOBS

Employability Events, Career Advisor Sessions and materials to help you land a digital position.

HAVE A STRATEGIC ROLE

Change Management Events, Career Advisor Sessions and Personal Transformation Resources and Materials.

CREATE MY COMPANY

Entrepreneurship Events, ISDI Start; our startup incubator, Investors Club; ISDI Investors Network.

QS RATING   ISDI

< QS Rating: Teaching, Employability and Online Training >

QS Stars is a rating system that identifies which universities internationally are the best in the specific topics that interest students, through which ISDI has been recognized with Five Stars in the categories of Teaching, Employability and Online Training.

Behind this evaluation is QS Quacquarelli Symonds, a leading global provider of services, analysis and information for the higher education sector, whose mission is to enable people, anywhere in the world, to reach their highest potential through education, international mobility and professional development.

Digital_Talent_ISDI

< Digital Analytics & Google Analytics 4, gateway to the ISDI Digital Talent Community >

From the moment you start one of ISDI's programs, you become part of the Digital Talent Community DTC. A meeting place for students, industry leaders and professors. Access to exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and at no cost.

DIGITAL

Lead the news of digital knowledge: Industry & Leadership Series events agenda, Content update by program, My Agenda with the classes of the program you are taking and ISDIgitalNow current blog.

TALENT

Grow as a professional and achieve the goals you set for yourself: Job center, 1-2-1 career advisor sessions and Mentoring with other professionals who have completed your program.

COMMUNITY

Connect and benefit from an unprecedented digital network: Profiles and contacts from all the DTC, Events, Exclusive benefits, and Discussion Groups.

This is thanks to

Career Services

A Career Services team that will accompany and advise you during and after the program to help you achieve your career goals.

Exclusive access

Access to a specific DAGA site where you will have information, events and resources that will complement the work of accompaniment.

A reference

A Sherpa, a reference: an ISDI student who will guide you, inspire you and share advice and experience in your personal and professional transformation process.

Locations and schedules

Where and when

Don't you think that after a global pandemic that has accelerated workplace digitization to unprecedented levels, it's time to embrace your own digital transformation?

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Online

March 2023

Thursday 7:00 to 10:00 pm & Friday 4:30 to 9:30 pm

Tuition fees

7.650 EUR

Consult scholarships with your Admission Manager

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< We help you finance it >

Studying at ISDI involves an investment in a series of resources, both in terms of time and money, which is why it is essential to plan ahead.

For those students who have passed the admission process, we offer various financial aid and financing options to help them study the program of their choice.

Financing and scholarships

Simulate your loan

At ISDI we don't want money to be a barrier, that's why we help you take the next step to one of our programs.

Selected program's price

€

Remember that you can also apply for a scholarship that will reduce the cost of the simulation.

Your loan simulation

Program

Entrance fee

Remaining

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* Non-binding simulation

Make a new simulation

< Admission process for Digital Analytics & Google Analytics 4 >

Start your admission process and access the program that will change your future.

  • 1. Form: Request information
  • 2. Personal advice
  • 3. Delivery of documentation
  • 4. Admission interview
  • 5. Admissions Committee
  • 6. Reservation and registration

Training offer

Madrid · Barcelona · Online

MIB

Master Internet Business

The program provides professionals like you with the necessary knowledge to be part of a growing and unstoppable digital ecosystem.

ES | 9 months, 450 hours

Professionals

Madrid · Barcelona

MDA

Master in Data Analytics & Artificial Intelligence

The Master in Data Analysis (MDA) will enable you to develop leadership, organization, analysis, tools and data-driven decision-making skills.

ES | 9 months, 450 hours

Professionals

Online

DAEX

Data Management Executive Program

The program for who have understood that the future of their company depends on providing it with a solid strategy based on data.

ES | 10 weeks, 100 hours

Executive

Why ISDI?

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Change

The only thing that remains constant is change. That is why at ISDI we keep up to date with the latest trends, update our program catalog and the content of each module every year, and add new active experts to our faculty who reflect the reality of today's companies.

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Ecosystem

ISDI is training, but also much more. We train people and companies, we build a community of students on the move, we launch and monitor Startups, and we care about social impact through our foundation and sustainable development as a key theme of all programs.

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People

For us, behind every enrollment there are names and surnames. We know our students and help them build their future from the day they contact us. When they finish their master's degree, they remain part of ISDI and their employability and future remain our priority.

  • Featured programs
    • Master Internet Business (MIB)
    • Digital MBA (DMBA)
    • Digital Business Executive Program (DIBEX)
    • Master Digital Marketing (MDM)
    • Master Data Analysis (MDA)
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  • Specialized programs
    • Metaverse Executive Program (METAEX)
    • Digital Transformation in Sports
    • Sustainability & Digitization
    • Master in Digital Travel & Tourism
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    • Digital Analytics & GA4
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© ISDI Digital Talent 2023

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Please, give us your contact details so we can help you

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    Please, give us your contact details so we can help you

    Thanks for your interest in the business school of the digital age. Shortly we will be contacting you to solve any doubts or questions you may have regarding the program. Also we will understand your needs and start your admission process.

    At ISDI we treat the data that you provide us to try to attend and respond to the question that you ask us.

    At ISDI we treat the data that you provide us to try to attend and respond to the question that you ask us. You can exercise your rights of access, rectification and deletion of your data, or opposition or limitation to certain uses, through the email address dpo@isdi.education (more detail at https://www.isdi.education/en/privacy-policy).