Álvaro García
Growth Marketing & Analytics
< Digital Analytics & Google Analytics 4 >
Digital Analytics & Google Analytics 4 Program is designed to learn how to analyze and optimize your digital assets, make an operational descent into languages and tools across the data lifecycle, and make data-driven decisions that help you meet the objectives of your digital strategy.
Basic Data
Upcoming convocations
Online (March 2023)
Duration
10 week, 100 hours
Language
Spanish
Financing and Scholarships
Consult your Admissions Manager for scholarships and funding
What is Digital Analytics & GA4?
< Powering your analytics stack to optimize a business >
In order to orchestrate a digital ecosystem to collect and analyze data, you will know and learn to use the most relevant tools of each phase of the data life cycle linked to digital analytics. Developing skills highly demanded in the market: business and digital environment vision, technical skills and analytical skills.
The program
The Digital Analytics & GA4 program will help you from an eminently practical vision to learn, apply and deepen the collection languages and tools (BigQuery, SQL), measurement (Javascript, Google Analytics 4, Tag Manager), exploitation and visualization (Google Data Studio and Power BI). And thus develop the necessary data stack for the optimization of campaigns and mkt actions as well as digital assets.
01 - INTRODUCTION TO DIGITAL ANALYTICS
- Digital Analytics
- Measurement plan: Requirements
- Measurement strategy
02 - DIGITAL ECOSYSTEM
- Digital Ecosystem
- Basics Javascript and HTML for analysts
03 - MEASUREMENT TOOLS: GOOGLE ANALYTICS 4
- What is Google Analytics 4? Main changes
- GA4 1: Tool administration
- GA4 2: Event typologies
- GA4 3: Conversions
- GA4 5: Privacy
- GA4 6: User interface
- GA4 7: Segments and audiences
04 - MEASUREMENT IN DIGITAL CHANNELS
- SEO Tracking
- SEM Tracking
- Social Ads tracking
- Programmatic tracking
- CRM Analytics
05 - MEASUREMENT TOOLS: TAG MANAGER
- What is a tag manager?
- Google Tag Manager 1: Intro, dataLayer and tags
- Google Tag Manager 2: Variables
- Google Tag Manager 3: Triggers
06 - DATA TRANSFORMATION AND EXPLOITATION
- Intro to BigQuery
- SQL for Analysts 1
- SQL for Analysts 2
07 - VISUALIZATION
- Basics digital data visualization
- Intro Google Data Studio
- Intro Power BI
08 - DATA EXPLOITATION
- Exploitation for digital optimization
- Data activation
- Advanced digital analytics
09 - OTHER TOOLS
- Qualitative analysis with Hotjar
- A/B testing
- CDPs (Customer Data Platforms)
10 · DIGITAL ANALYTICS IN REAL LIFE & AI
- Case 1: Nespresso pending
- Case 2: ML for MKT
11 · CHALLENGE
- Sprint Reviews & Final Release
- Backbone
Our experts
It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.
Carlos Rodríguez
Data Scientist
Jorge Casasempere
Founder Partner 5DS
Carlos Fernández
SEO Consultor
Jorge Pérez
Inbound Marketing & Branded Content
María Ortega
Global Brand & Marketing Manager
Juan Martín Bellido
Business Analytics Specialist at Amazon
Natalia Sáez
Digital & Marketing Strategist
Israel Arribas
Techonology Specialist & Business Solution Consultant at Microsoft
Joaquín Rihuete
Martech Strategist
< Want to learn more about the Digital Analytics & GA4 program? >
Employability
Take control of your future and become the candidate that today's companies demand. With the Digital Analytics & Google Analytics 4 program, achieving your goal successfully will only be a matter of effort, attitude and perseverance. Our alumni have already done it, these are some of the companies they work for:
Partners
ISDI and IBM join forces to further consolidate Spain as one of the main references in Data and Artificial Intelligence. Professional experts from IBM Consulting, IBM's consulting area expert in transformation and implementation of technology applied to companies, will participate in the design of ISDI's Artificial Intelligence Program.
< Want to know more about the Data and Artificial Intelligence? >
< Digital Analytics & Google Analytics 4, gateway to the ISDI Digital Talent Community >
From the moment you start one of ISDI's programs, you become part of the Digital Talent Community DTC. A meeting place for students, industry leaders and professors. Access to exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and at no cost.
Locations and schedules
Where and when
Don't you think that after a global pandemic that has accelerated workplace digitization to unprecedented levels, it's time to embrace your own digital transformation?
Online
March 2023
Thursday 7:00 to 10:00 pm & Friday 4:30 to 9:30 pm
Tuition fees
7.650 EUR
Consult scholarships with your Admission Manager
< We help you finance it >
Studying at ISDI involves an investment in a series of resources, both in terms of time and money, which is why it is essential to plan ahead.
For those students who have passed the admission process, we offer various financial aid and financing options to help them study the program of their choice.
Financing and scholarships
Simulate your loan
At ISDI we don't want money to be a barrier, that's why we help you take the next step to one of our programs.
Your loan simulation
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< Admission process for Digital Analytics & Google Analytics 4 >
Start your admission process and access the program that will change your future.
- 1. Form: Request information
- 2. Personal advice
- 3. Delivery of documentation
- 4. Admission interview
- 5. Admissions Committee
- 6. Reservation and registration
Training offer
Madrid · Barcelona · Online
Master Internet Business
The program provides professionals like you with the necessary knowledge to be part of a growing and unstoppable digital ecosystem.
ES | 9 months, 450 hours
Professionals
Why ISDI?
Change
The only thing that remains constant is change. That is why at ISDI we keep up to date with the latest trends, update our program catalog and the content of each module every year, and add new active experts to our faculty who reflect the reality of today's companies.
Ecosystem
ISDI is training, but also much more. We train people and companies, we build a community of students on the move, we launch and monitor Startups, and we care about social impact through our foundation and sustainable development as a key theme of all programs.
People
For us, behind every enrollment there are names and surnames. We know our students and help them build their future from the day they contact us. When they finish their master's degree, they remain part of ISDI and their employability and future remain our priority.