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Why use Snapchat on your Social Media Strategy?

If it is something that Snapchat can grant you, is spontaneousness and lots and lots of creativity. So, beware and also be bold and try new strategies to connect with the so called millennial generation.

Wednesday, 26 April, 2017

snapchat estrategia

As your startup company starts up and continues to grow, you need to figure out more and more ways to reach your target group. There are plenty of great ways to get the word out about your company, but as app technology progresses the easier it is to reach the audience you want the way you want.

The company that has stormed the social network is the app Snapchat, which recently added a feature allowing companies to advertise through the app. This is something that a company can not ignore because it's hit, reaches 100 million users. There are many reasons why you should use this social media network for your social media strategy and here we talk about some of them.

Reach the younger audience

Ever since the beginning of social media channels, such as Facebook or Instagram, the easiest way to reach your targets is through apps, and if yours is a younger crowd you shouldn’t miss  Snapchat. The young audience that has Snapchat is quite active on Social Media and spends lots of quality time on it. They send videos or photos that will erase from digital existence in no time.

This new concept of limited messages has open new ways for companies to communicate with their target or even just for branding porpoises.

Snapchat gives you the chance to have a one-on-one interaction with a younger crowd that thinks and consumes information in a rather different way and this will allow you to try new marketing techniques that will disappear in the blink of an eye.

Get real one-on-one engagement

Using Snapchat is a way for your business to send out messages that are a one-on-one basis with your audience. This happens when Snapchat is able to send personal messages to its users, allowing you to send these kinds of messages if they are following you. This gives you the chance to strategically think of ways to reach the audience the best way possible, and if it goes according to planned, then it will be the base of a growing relationship. This can move from brand awareness to brand loyalty, which is a big step for your company.  

It’s real time baby!

While it’s true right now all social media channels let you reach your audience in real time, there’s no one like Snapchat to do so. The core of this company is to allow real time instant life experiences to be share all the time non-stop. This idea is a mine gold for companies that want to try a fresh start in the way they communicate with their audience.

If you do a good segmentation of moments of when your target could use your product, you could send a snap video tagged for that exact moment and people will be more open to your ad and maybe you’ll even get a new user.

Example: You are a brand that sells sunglasses, a Desalia concert or something like that good be a great moment to make a move towards that audience.

Should every brand use Snapchat on their strategy?

Definitely no. You have to be sure that your goal as company is to reach young targets that are under 24, because, otherwise it would be a no so wise move.

If it is something that Snapchat can grant you, is spontaneousness and lots and lots of creativity. So, beware and also be bold and try new strategies to connect with the so called millennial generation.

 

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