Europe

Isdigital.Now Europe

5 Social Media Mistakes to Avoid

Social media websites, while nearly an essential part of product marketing, is an opportunity for companies to not only strengthen their brand image, but to connect with consumers with just one click. However, a mistake at the hands of a social media manager could potentially lead to a brand image that is less than desirable. Here are five of the top mistakes to avoid as a social media brand manager.

Tuesday, 25 April, 2017

social media mistakes

Social media websites, while nearly an essential part of product marketing, is an opportunity for companies to not only strengthen their brand image, but to connect with consumers with just one click. However, a mistake at the hands of a social media manager could potentially lead to a brand image that is less than desirable. Here are five of the top mistakes to avoid as a social media brand manager.

1. Like Baiting

Like baiting comes from the use of photos and ads with little relevance and high shock values, but that do not provide anything for the consumer. With the popularity of advertisements on pages like Facebook, it´s tempting for companies to resort to posting ads that may lack content, but are used solely for the eye-catching headline or theme to attract users.

2. Overposting

While it is good to establish a personal connection with the followers of your social media site, there is a fine line between content that makes your brand seem human, and oversharing that makes your brand seem chaotic. When in doubt, it´s best to keep the posting to a professional level, avoiding over-sharing and constant updates.

Screen Shot 2017-04-17 at 1.34.19 PM.png

3. Deleting Negative Comments

Though it may seem counterintuitive, addressing negative comments and issues head-on is an excellent way to strengthen your brand image in the eyes of the consumer. While customer complaints are not the best thing for a company, the way in which dissatisfied customers are handled and comforted can reflect well on your company and the image it maintains.

4. Not Engaging With Consumers

The most successful companies online are those that find themselves constantly checking back in with consumers one-on-one in order to build a community around their brand. From complaints, to focus groups, to thanking someone for a compliment, brands such as Delta Airlines have become increasingly popular for their timeliness and assistance in matters dealt with by their Twitter-based customer service account.

5. Lacking a Social Media Strategy At All

Although there are many ways in which a social media strategy could potentially harm your brand, it is better to have even the most basic social media presence than to be completely lacking of one. An online presence for your consumers to reference is one of the best ways to exponentially expand your brand image and attract a new audience as well.


Ultimately, a well-managed social media strategy is a great way to improve website traffic, to diversify your brand exposure, and to encourage consumer involvement with your company. With these tips in mind, you will be able to follow the path to building an impressive social media presence without all the hassle.

Written in ISDI to read and share

More about Social Media

WE CALL YOU