1. ISDI
  2. >
  3. Programs
  4. >
  5. MMA
Mapa
  • Madrid
450 hours 8 months
  • Spanish

Be at the forefront of MarTech: the fusion of marketing and technology.

Discover intelligent, automated, personalized and efficient marketing

Request information

Discover the master’s program that merges marketing with technology

This pioneering ISDI program will help you join and lead a key revolution of the digital age: MarTech, the fusion of marketing and technology. A strategic and hands-on program that will help you master Salesforce, Google, Datorama and Tableau technologies.

We train the future CMOs and business and marketing professionals that the market needs now. The MMA helps you become one of them by teaching you to:

- Understand the value of the customer in the digital age and the data associated with them. There is no valid marketing decision that isn’t based on data.
- Develop an efficient and solid digital marketing plan capable of managing the customer throughout the entire funnel.
- Gain a deep understanding of technologies and tools for marketing and business in order to best choose those you'll need based on your goals.
- Integrate these technologies in a precise and scalable way with the rest of the technological architecture of your company.
- Have an comprehensive view of the Customer Journey and to optimize the actions and money invested.

All this is possible thanks to a methodology that combines:
- Lectures with top digital leaders
- A Backbone Project that will help you apply all the knowledge acquired in class to a real case
- And certifications in the main MarTech tools such as Google Analytics, Salesforce, Pardot, etc., that will help you become a qualified expert

Portada

Towards an intelligent marketing

Download all the information about the program

WHERE & WHEN

Choose the option that best suits you

Campuses and schedules

If for any personal or social reason of force majeure, face-to-face assistance is restricted, do not worry, all our headquarters comply with the recommended security measures against Covid and our classrooms are equipped with high-definition cameras and interactive screens that allow transition towards a hybrid classrooma participatory and synchronous online option, which guarantees learning and interaction from the safety of your home.

Everything you need to achieve your goals in any type of scenario.

PROGRAM DETAILS

THREE STEPS TO LEADING MARKETING TECHNOLOGY

A methodology that combines: Lectures with top experts, a Backbone Project that will help you apply all the knowledge acquired in class to a real case and certifications that will help you become a more qualified expert.

  • MMA5001
    DATA DRIVEN ECONOMY
    Close
  • MMA5002
    DATA MANAGEMENT
    Close
  • MMA5003
    MARKETING STRATEGY: KPI'S & METRICS
    Close
  • MMA5004
    MARKETING TECHNOLOGY
    Close
  • MMA5005
    MARKETING AUTOMATION & CHANNELS
    Close
  • MMA5006
    TECHNOLOGY: PRODUCT & SERVICES
    Close
  • MMA5007
    PROJECT MANAGEMENT & TALENT
    Close
Close
Close

We’ve prepared a PDF catalog with all the details so that you can learn more about the program whenever and wherever you want.

Download catalog

LEARN WITH OUR TOP EXPERTS

It’s not just what you learn, it’s who you do it with. You’ll grow alongside leaders from all areas of business. Together, you’ll discover where the digital revolution is headed.

WHO IS IT FOR?

Professionals who want to stand at the crossroads between business and technology and lead the way

Professionals interested in the marketing/business or technology consultancy sectors. Their objective is to be able to speak the same language as tech departments and to develop projects that combine business + marketing + technology in order to increase a company's sales.
They seek to understand the context of MarTech and customer management tools to lead their companies' marketing and customer technologies or to find work as CRM experts or consultants.

Average Age 35 years
Years of Experience 12 years

Success Stories & Testimonials

Son los propios alumnos los que mejor pueden contar cómo ha sido su experiencia en ISDI. Hablan sobre los profesores, la comunidad de alumnos y el giro profesional que han logrado.

Jaime de la Serna

Digital Manager at Varenga

Nuria Alonso

Programmatic Advertising Manager

Rebeca Gutierrez

Head of Marketing & Communications at Orange Bank

IF YOU WANT TO GET INTO MARKETING TECHNOLOGY, I WOULD ABSOLUTELY RECOMMEND IT, ONE HUNDRED PERCENT.
You’ll discover how to communicate with that customer, who you want to take care of and cherish in a very personal way. All the tools we have used during the MMA have helped us to understand the customer and their needs and to create a value strategy that works for them

COME MEET US

Sign up for upcoming informational sessions and Open Days

FEES & ADMISSIONS

Everything you need to know before the admissions process

18.500


Program price
EARLY BIRD
17.575 €

Price with 10% EARLY BIRD until 30th September: 17.575 €

Fees & enrollment

We offer a variety of payment options, with easy installments or special discounts for those students who pay in full. In order to secure your place once you have been accepted to the program, you must pay a €1,850 reservation fee, which will be deducted from the total cost of the MMA.

Below you can learn more about the possibility of financing your studies as well as scholarship opportunities offered in conjunction with our corporate partners. If you’d like to know more, refer to this document.

PROCESO DE ADMISIÓN PARA EL MMA

Te contamos en estos 6 pasos los requisitos necesarios para poder acceder al programa que te cambiará

1

The first step to start the admissions process will be to fill out the admissions form with the requested information. The Admissions Team will then contact you as soon as possible to answer any questions you may have. The selection of students for ISDI’s master’s programs is crucial, and it will be the Admissions Department who will accompany you during this process.

2

We will invite you to have a chat with us—either by phone or in person—in which you will receive personalized advice from our Admissions Manager.

In this first meeting, we will get a grasp of where you are in your career and what your plans are after completing the program. We will clear up all your doubts concerning the content of the program, the learning methodology, your future peers, and financing possibilities. At ISDI, you will have the opportunity to discover our facilities, the work space available to students, the program team and our ISDIness culture and essence.

We will also invite you to an Info Session, Open Day or any event that will be held in the near future.

3

In order to validate your profile, we need you to send us the following information prior to the interview: a 1- to 2-page cover letter, professional letter of recommendation (optional), up-to-date CV/LinkedIn profile, academic record and ID/passport.

4

Once your questions are resolved, we will coordinate an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile, as well as your personality and values.

The interview is an essential part of the admissions process and may be carried out in person or via video call.

5
After conducting the admissions interview, the other members of the Admissions Committee will evaluate your application together with the input of the person who has met you.
In a period of three to seven days, we will inform you of our decision.
6

If admitted, we will tell you how to make the payment to reserve your spot and enroll in the program.

At that point, you will become part of the ISDI Ecosystem. We will inform you of talks and events that you can attend before starting classes to meet your future classmates and touch base with the digital world.

Welcome to ISDI!

Admission
form

If you have any questions, feel free to give us a call 900 814 144 FREE CALL +34 917 373 925 (+521) 55 40 80 45 85 Call from Mexico (+521) 5561119917 Call from Mexico +34 917 373 925

XISDI Community

YOUR ISDI EXPERIENCE IS LIFELONG

Never stop learning! At ISDI, we help you stay on top of the latest trends in the digital market through our lifelong learning initiatives.
Attend our xISDI Learning Tracks, exclusively for alumni.
These are training seminars through which you can learn, in a strategic/tactical way, everything you need about the most disruptive and exponentially growing trends in the market.
Get certified in areas such as Voice Technologies, Blockchain, Artificial Intelligence or Marketing Technologies, among others.
Free annual access through the xISDI platform to the updated academic content of the program you studied.

Develop your employability and entrepreneurship skills, and join the digital economy as a professional prepared for transformation.
At ISDI, we have different Career Paths at your disposal so that you can:
Define your objective, put together your value proposition, grow in market positioning and achieve your goals.
Get in touch with the Career Advisors team and our panel of experts to book one-to-one work sessions in which you can create an action plan for your professional development.
Sign up for the best career opportunities with the xISDI Job Board. Each year, we post an average of 400 job offers on this platform.
Work with and learn from the best, with the content available on our Talent Box platform. In it you will find all the resources necessary to design your own career plan.
If working for someone else isn’t your thing, and you think you have or are about to find the next great digital business idea... Access the entrepreneurship support services.
- ISDI Start is the startup incubator for ISDI and xISDI students. You can find all the information about the program and dates on the webpage
- ISDI Investors Club. Access the best investment opportunities validated by ISDI Accelerator and from ISDI Start. Join our network of private and institutional investors.

- Expose your talent to the market. Share your knowledge with the largest professional digital network through all our networking initiatives.
- Give back a bit of everything you’ve learned and mastered, and help others achieve digital transformation by collaborating with our ISDI Foundation.
- Sign up to receive a copy of our specialized magazine. Follow us and share everything that happens at the ISDI Campus through our social networks and LinkedIn profile!

Upon completion of any of our programs, students become part of the xISDI alumni community: a network of more than 4,000 professionals and entrepreneurs with whom to share challenges and interests.
Thanks to the xISDI community, students can develop their talent with free exclusive services and advice on personal and professional growth. Start a master's degree at ISDI. Join the largest professional community on the digital market.