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Spain Spanish

Specialize in automated customer management projects. Lead the change.

The MMA is the world's first program to combine a comprehensive vision of digital business, together with agile methodologies and techniques for marketing automation.

COME AND FIND OUT MORE

Directed at professionals

For professionals with experience in digital business and professional experts in the implementation of CRM projects who want to go deeper into the automated management of the customer experience, using planning, customization and optimization tools, and acquiring the level of business consultant in their company.

Do you want to lead the field of customer management automation?

MMA
Average age 36 years
Work
experience
5 years

After completing the MMA you will become part of the xISDI community, the network formed by hundreds of digital professionals and entrepreneurs and more than 450 teachers.

Request more information about MMA-ES Fill in your details and you can download the MMA-ES prospectus. Spanish Language

* Required field

Leave us your contact details so we can get in touch with you:

Fondo Diagonal

Lead in the field of business process automation

Currently there are no professionals who can offer a comprehensive vision of digital business who also use agile methodologies for the implementation of automation projects.

Thanks to the MMA you will become one of the new digital professionals with a mastery of client-centered strategies. Welcome to your master's degree; welcome to the MMA.

MMA

Duration

6 months

Fees

INITIAL PAYMENT

Registration

1.850

To reserve your place, register and confirm your timetable.

A single payment that is made at the end of the admission process.

Remaining amount

If you pay in one lump sum

14.800

A single payment is made prior to the program beginning.

Left amount

If you pay in instalments

16.650

The payment is made in two instalments:

8.325€ - before the start
8.325€ - in January 2019

Total cost when paid in advance
16.650
Total cost when paid in instalments
18.500
Sabadell

FINANCE YOUR STUDIES IN ISDI

From ISDI we offer our students the possibility of obtaining financing with very advantageous conditions. Check the possibilities and advantages of financing during the admission process.

Places and calendar

madrid

Madrid

16 November 2018

Only one timetable available:

# Friday from 16:00 to 22:00 and Saturday from 08:30 to 14:30

Request admission
barcelona

Barcelona

Coming soon 2018

Only one timetable available:

# Friday from 16:00 to 22:00 and Saturday from 08:30 to 14:30

Request admission

Sign up for the next information session

We organize information sessions on a regular basis so you can know the program in depth and solve all the questions you might have about it. Come and discover our headquarters and plan your professional future.

Need reservation

Information session in Madrid

Tuesday 25th June, 19:30h

Online Session

Complete the form requesting your presence.

* Required field

Leave us your contact details so we can get in touch with you:

The first master's degree in Marketing Automation and agile methodologies for digital business

In this master's degree you will discover how technology will allow you to manage and automate conversion processes, capturing and exploiting all the points of contact defined in the customer journey; from initial capture to the final purchase. The keys:

Comprehensive Approach

The MMA has developed a unique methodology, addressing the whole business and company management ecosystem in a single master's degree that enables the implementation of client management strategies according to the needs of the business.

Practical Application

Throughout the program a practical project will be developed that will solve a business problem using agile methodologies, Salesforce platforms and digital business knowledge.

Platforms and Languages

You will learn how to maximize business using Salesforce.com, Salesforce Marketing Cloud, Google Analytics, Google AdWords, Facebook Business Manager, Salesforce Krux, Pardot, and trailhead.com, among others.

Program details

5 topic-based modules, 10 specialization courses and a core practical project involving the solving of a business issue applied to a real company.

Program

  • Program Intro
  • Digital Transformation
  • Principios de Argile
  • Design Thinking
  • Scrum
  • Kanban Methodology / Workshop
  • Lean UX / Start UP
  • Canvas business model
  • Salesforce Clouds
  • Tech innovation: IA, Cloud, ML, IOT
  • Big Data & Artifical Intelligence

Coordinators and profesors

Rafael López

Rafael López

Digital Marketing Director at ISDI, Coordinador Módulo 1
Víctor Molero

Víctor Molero

Academic Director of ISDI
Jorge Casasempere

Jorge Casasempere

Managing Director ATIS, Digital Transformation & Strategy, Associate Professor #LifeIsDigital
Jorge Villabona

Jorge Villabona

Chief Marketing Officer at ISDI, Coordinador Módulo 2
Jim Sterne

Jim Sterne

Founder, eMetrics Summit - now: Marketing Evolution Experience at Rising Media, Inc.
Nacho de Pinedo

Nacho de Pinedo

Co Founder & CEO at ISDI
David Roncero

David Roncero

Professional Coach
Alicia Chavero

Alicia Chavero

Innovation Director & Founder at The Crew Concept
Javier Arenillas

Javier Arenillas

Digital Analytics & Marketing Manager at The Cocktail, Coordinador Módulo 6
Alberto Díaz

Alberto Díaz

Founder partner of Digital Migration Partners & ISDI
Marcelo Royán

Marcelo Royán

Director de innovación y producto digital en Reclamador.es

Program

  • Digital Strategy & Funnel Analysis
  • Why Marketing Automation?
  • Brand & Awareness
  • Acquisition, Channels, Contents
  • Paid Media Plan & Organic Media
  • Omnichannel and multiplatform
  • Progammatic Buying
  • Google Adwords
  • CRM

Coordinators and profesors

Jorge Villabona

Jorge Villabona

Chief Marketing Officer at ISDI, Coordinador Módulo 2
Jorge Casasempere

Jorge Casasempere

Managing Director ATIS, Digital Transformation & Strategy, Associate Professor #LifeIsDigital
Fátima Gallo

Fátima Gallo

Digital Talent Manager de ISDI
Eva Rodríguez

Eva Rodríguez

Global Chief Marketing Officer FAMOSA. Ex-Digital Marketing Director at L'Oréal
Carlos García Sanz

Carlos García Sanz

Ejecutivo de cuentas de Marketing Cloud, Salesforce
Beatriz Calzada

Beatriz Calzada

Social Supervisor en Performics EMEA, Publicis Media
Borja Berzosa

Borja Berzosa

Agency Lead at Google
Javier Arenillas

Javier Arenillas

Digital Analytics & Marketing Manager at The Cocktail, Coordinador Módulo 6
Sebastián Muller

Sebastián Muller

Director de IMPACT Accelerator
Gonzalo Galván Garrido

Gonzalo Galván Garrido

Chief Executive Officer & Co-Founder en BMind Sales Maker Company S.L.
Brent Chaters

Brent Chaters

Managing Director Digital Customer - Leading change for Canada's top brands across Marketing, Sales and Care
Luz Benitez Povedano

Luz Benitez Povedano

Head of Sales Spain at Fever

Program

  • Common Business Scenarios
  • Tech-Intro data access accounts
  • Introduction to Salesforce.com
  • Data Management
  • Chatter
  • Portals & Communities
  • Analytics Workshop 

Coordinators and profesors

Javier Arquelladas

Javier Arquelladas

CEO en Omega CRM, Coordinador Módulo 3
Elisa Tormes

Elisa Tormes

Managing Partner en Practical Marketing, Coordinadora Módulo 4

Program

  • Social Media Strategy / Monitoring
  • Introduction to online communication channels
  • Importance of Email Marketing
  • Evolution of email system
  • Email technology
  • Use of mobile channels
  • Converting social media traffic
  • HTML
  • Legal (GDPR): Legal conditions
  • Introduction to programmatic content and predictive content
  • Setup de Campaña
  • Estrategias de Testing
  • Tracking, medición KPIs, Conversión / Atribución
  • SQL

Coordinators and profesors

Elisa Tormes

Elisa Tormes

Managing Partner en Practical Marketing, Coordinadora Módulo 4
Mario Tascón

Mario Tascón

Managing partner at Prodigioso Volcán
Yurena Sánchez

Yurena Sánchez

Digital Brand Strategist at Freelance & Professor
Paco Campos

Paco Campos

Social Media Manager at Leroy Merlin España
Jorge Casasempere

Jorge Casasempere

Managing Director ATIS, Digital Transformation & Strategy, Associate Professor #LifeIsDigital

Program

  • Project Management
  • Analytics en Journey Builder

Coordinator

Ignacio Suardiaz

Ignacio Suardiaz

Partner & Head of Salesforce en Atmira Digital

Program

Lessons and calendar coming soon

Coordinator

Javier Arenillas

Javier Arenillas

Digital Analytics & Marketing Manager at The Cocktail, Coordinador Módulo 6

And in addition, get 5 certifications in the Bootcamps that we have prepared for you.

Administrator Certification

For professionals who focus on administrative functions for an existing Salesforce solution, including defining user requirements, customizing the Salesforce platform for the particular needs of each implementation, and helping users to make the most of the solutions.

Certifications in Email Marketing and Social Marketing

  • Email Marketing Certification

    Acquire knowledge, skills and experience in Marketing Cloud for the design of messages, subscriber and data management, delivery to the inbox and external integration possibilities.

  • Social Marketing Certification

    Develop knowledge, skills andexperience using the components of Social Studio for the creation,management and analysis of conversations and reports.

Certifications in Marketing Cloud Consultant and Pardot

  • Marketing Cloud Consultant Certification

    Learn how to set up and implement the Salesforce Marketing Cloud tools effectively, providing solutions for the execution of tactical and strategic email campaigns.

  • Pardot Certification

    For people who want to show their skills and knowledge in the design, construction and implementation of marketing workflows using the Pardot platform. Learn how to build marketing processes in a strategic manner, incorporating different tools such as lead scorings, email marketing and lead generation.

Develop your talent

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
App xISDI
App xISDI Download the App to access all the content, events, selection processes and workshops that we organize. Visit the App Store or Google Play to download the app.
ISDI Start
ISDI Start Make your innovative idea grow thanks to our support program for entrepreneurs.
ISDI Updates & ISDI Talks
ISDI Updates & ISDI Talks Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.

DO YOU WANT TO ACCESS MMA?

There are only 3 requirements to enter the MMA: you must have degree level studies, work experience and a desire to digitalize.

1
Step 1

FORM

If you meet the requirements please fill in the information on our online application form and send your CV to study@isdi.education.

2
Step 2

ADMISSIONS PRE-COMMITTEE

Your application will be considered by the committee only when ISDI has received all your data and required documents.

3
Step 3

PERSONAL INTERVIEW

You will have a personal interview (face-to-face or via Skype) with a member of the Admissions Committee at ISDI.

4
Step 4

ADMISSIONS COMMITTEE

Once you finished the selection process your application will be presented to the final committee.

5
Step 5

DECISION

You’ll receive a phone call and email informing you of the committee’s decision. We will offer you a seat in the program guaranteeing it for two weeks.

6
Step 6

WELCOME

You are now part of the ISDI ecosystem! You are welcome to join our ISDI Talks and start learning about the digital world even before the program begins. 

WE CALL YOU