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Spain Spanish

Specialize in automated customer management projects. Lead the change.

The MMA is the world's first program to combine a comprehensive vision of digital business, together with agile methodologies and techniques for marketing automation.

COME AND FIND OUT MORE

Directed at professionals

For professionals with experience in digital business and professional experts in the implementation of CRM projects who want to go deeper into the automated management of the customer experience, using planning, customization and optimization tools, and acquiring the level of business consultant in their company.

Do you want to lead the field of customer management automation?

MMA
Average age 30 years
Work
experience
5 years

After completing the MMA you will become part of the xISDI community, the network formed by hundreds of digital professionals and entrepreneurs and more than 450 teachers.

Request more information about MMA-ES Fill in your details and you can download the MMA-ES prospectus. Spanish Language

* Required field

Leave us your contact details so we can get in touch with you:

Fondo Diagonal

Lead in the field of business process automation

Currently there are no professionals who can offer a comprehensive vision of digital business who also use agile methodologies for the implementation of automation projects.

Thanks to the MMA you will become one of the new digital professionals with a mastery of client-centered strategies. Welcome to your master's degree; welcome to the MMA.

MMA

Duration

6 months

Fees

INITIAL PAYMENT

Registration

1.700

To reserve your place, register and confirm your timetable.

A single payment that is made at the end of the admission process.

Remaining amount

If you pay in one lump sum

15.875

A single payment is made prior to the program beginning.

Left amount

If you pay in instalments

16.800

The payment is made in two instalments:

8.400€ - before the start
8.400€ - in January 2019

Total cost when paid in advance
17.575
Total cost when paid in instalments
18.500
Sabadell

FINANCE YOUR STUDIES IN ISDI

From ISDI we offer our students the possibility of obtaining financing with very advantageous conditions. Check the possibilities and advantages of financing during the admission process.

Places and calendar

madrid

Madrid

16 November 2018

Only one timetable available:

# Friday from 16:00 to 22:00 and Saturday from 08:30 to 14:30

Request admission
barcelona

Barcelona

Coming soon 2018

Only one timetable available:

# Friday from 16:00 to 22:00 and Saturday from 08:30 to 14:30

Request admission

Join our Open Day

On Friday, December 14th,  you have the chance to come and visit ISDI, get to know our experts and Alumni. We'll also have Balvinder Powar, CCO and MD/Partner BOOSTER & AERDRON, as a guest for an inspirational talk. 

Need reservation

Information session in Madrid

Friday 14th December, 16:00h

Online Session

Complete the form requesting your presence.

* Required field

Leave us your contact details so we can get in touch with you:

The first master's degree in Marketing Automation and agile methodologies for digital business

In this master's degree you will discover how technology will allow you to manage and automate conversion processes, capturing and exploiting all the points of contact defined in the customer journey; from initial capture to the final purchase. The keys:

Comprehensive Approach

The MMA has developed a unique methodology, addressing the whole business and company management ecosystem in a single master's degree that enables the implementation of client management strategies according to the needs of the business.

Practical Application

Throughout the program a practical project will be developed that will solve a business problem using agile methodologies, Salesforce platforms and digital business knowledge.

Platforms and Languages

You will learn how to maximize business using Salesforce.com, Salesforce Marketing Cloud, Google Analytics, Google AdWords, Facebook Business Manager, Salesforce Krux, Pardot, and trailhead.com, among others.

Program details

5 topic-based modules, 10 specialization courses and a core practical project involving the solving of a business issue applied to a real company.

Program

 
  • Agile methodologies
  • Digital Strategy
  • Content & UX
  • Ecommerce
  • Technology
  • Artificial Intelligence
  • Mobile & Apps

Coordinators and profesors

Rafael López

Rafael López

Digital Marketing Director at ISDI
David Roncero

David Roncero

Professional Coach
Alicia Chavero

Alicia Chavero

Innovation Director & Founder at The Crew Concept
Jacques Warren

Jacques Warren

Data-Driven Man, Digital Value Digger, CEO, KWANTYX
Rodrigo Miranda

Rodrigo Miranda

Managing Director at ISDI
Javier Arenillas

Javier Arenillas

Digital Analytics & Marketing Manager at The Cocktail
Nacho de Pinedo

Nacho de Pinedo

Co Founder & CEO at ISDI
Daniel Fernández Arroyo

Daniel Fernández Arroyo

Gerente de Servicios Movistar en Telefónica
Marcelo Royán

Marcelo Royán

Director de innovación y producto digital en Reclamador.es
Ismael Viejo

Ismael Viejo

Head of Design at Tuenti España
Fernando González-Mesones

Fernando González-Mesones

COO Docomo Digital y CEO B! (NTT Docomo Group)
Néstor Guerra

Néstor Guerra

CoFounder & CEO at IEC

Program

  • CRM: main concepts
  • Customer Journey
  • Funnel stages
  • Digital Advertising
  • Conversion Optimization
  • Lead management
  • Call center
  • Big data

Coordinators and profesors

Jorge Villabona

Jorge Villabona

Chief Marketing Officer at ISDI
Gonzalo Galván Garrido

Gonzalo Galván Garrido

Chief Executive Officer & Co-Founder en BMind Sales Maker Company S.L.
Jose Luis Antolín

Jose Luis Antolín

Business Development Director at The Cocktail
Sergio Cuervo

Sergio Cuervo

Pre-Sales Executive at Vlocity - The Industry Cloud Company
Jose Luis Valdivielso

Jose Luis Valdivielso

CEO and Co-founder en Datmean
Jorge Tarancón

Jorge Tarancón

Paid Media Director en T2O media, Agencia de Marketing Digital
Carlos García Sanz

Carlos García Sanz

Marketing Cloud Account Executive, Salesforce
Luz Benitez Povedano

Luz Benitez Povedano

Head of Sales Spain at Fever

Program

  • Introducing Salesforce
  • Salesforce Data Model & Lab
  • Security Model
  • Data management
  • Collaboration features
  • Chatter, activities and file management
  • Tracking, reporting and dashboard
  • Defining Analysis Model

Coordinators and profesors

Javier Arquelladas

Javier Arquelladas

CEO en Omega CRM
Sergio Cuervo

Sergio Cuervo

Pre-Sales Executive at Vlocity - The Industry Cloud Company
Vania Magalhaes

Vania Magalhaes

CRM & Loyalty Manager at AFFLELOU Group
Miriam Bernardo

Miriam Bernardo

Digital Marketing Solutions Consultant Omega CRM
Jesús Menor Martínez

Jesús Menor Martínez

Certified Salesforce Consultant & Administrator en Indizen - Technology & Business Confluence

Program

  • Salesforce Marketing Cloud
  • Social Media Strategy
  • Social Studio
  • Social Listening
  • Email Marketing Strategy
  • Email Studio
  • Marketing Automation Tools
  • Pardot

Coordinators and profesors

Elisa Tormes

Elisa Tormes

Practical Marketing
Daniel Lozano Hurtado

Daniel Lozano Hurtado

Consultor Salesforce Marketing Cloud en Practical Marketing
Daniel Vega

Daniel Vega

Marketing Cloud Specialist en Practical Marketing
Alberto Marco Bahon

Alberto Marco Bahon

Liberty Insurance - Digital Transformation Manager

Program

  • Project Management
  • Data model selection
  • Automating Data
  • Contact and Journey Builder
  • Mobile
  • Complex Journeys
  • Marketing cloud configuration
  • Data flow and mapping

Coordinator

Ignacio Suardiaz

Ignacio Suardiaz

Partner & Head of Salesforce en Atmira Digital

Program

Lessons and calendar coming soon

Coordinator

Javier Arenillas

Javier Arenillas

Digital Analytics & Marketing Manager at The Cocktail

And in addition, get 5 certifications in the Bootcamps that we have prepared for you.

Administrator Certification

For professionals who focus on administrative functions for an existing Salesforce solution, including defining user requirements, customizing the Salesforce platform for the particular needs of each implementation, and helping users to make the most of the solutions.

Certifications in Email Marketing and Social Marketing

  • Email Marketing Certification

    Acquire knowledge, skills and experience in Marketing Cloud for the design of messages, subscriber and data management, delivery to the inbox and external integration possibilities.

  • Social Marketing Certification

    Develop knowledge, skills andexperience using the components of Social Studio for the creation,management and analysis of conversations and reports.

Certifications in Marketing Cloud Consultant and Pardot

  • Marketing Cloud Consultant Certification

    Learn how to set up and implement the Salesforce Marketing Cloud tools effectively, providing solutions for the execution of tactical and strategic email campaigns.

  • Pardot Certification

    For people who want to show their skills and knowledge in the design, construction and implementation of marketing workflows using the Pardot platform. Learn how to build marketing processes in a strategic manner, incorporating different tools such as lead scorings, email marketing and lead generation.

Develop your talent

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
App xISDI
App xISDI Download the App to access all the content, events, selection processes and workshops that we organize. Visit the App Store or Google Play to download the app.
ISDI Start
ISDI Start Make your innovative idea grow thanks to our support program for entrepreneurs.
ISDI Updates & ISDI Talks
ISDI Updates & ISDI Talks Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.

DO YOU WANT TO ACCESS MMA?

There are only 3 requirements to enter the MMA: you must have degree level studies, work experience and a desire to digitalize.

1
Step 1

FORM

Do you meet the requirements? Then you can send us the request for admission using the following form.

2
Step 2

INTERVIEW

We will take a look at your request for admission and, if you fit the MIBer profile, we will call you to interview you and to chat in person.

3
Step 3

REGISTRATION

To ensure your place in the master's programme, you must pay the registration fee. The letter of acceptance includes instructions on how to do this.

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