Don’t settle for being told what business used to be like. Create your new future in the digital age. Professional transformation isn’t easy—it takes time and effort. A comprehensive program like the MIB is the surest way of acquiring the skills, tools and business savvy required to successfully navigate the digital revolution.
The MIB offers a unique learning-by-doing experience, which focuses on three key areas: Understanding, Implementation and Experimentation:
Study with complete flexibility
Welcome to freedom of learning. Welcome to the Online MIB.
E-learning format
Go digital at your own pace. Study when you want, how you want.
The ONLINE MIB, the first comprehensive digital business program in an online format, will change your career. 9 months and 450 hours of knowledge, learning and key methodologies to transform or launch your business in the digital world.
Online
Coming soon
Weekday
Tuesdays & Thursdays 18:00 - 20:00
3 main blocks: lectures, a core project involving the digitalization of a real company, and the Challenge, in which students create and launch a real e-commerce business.
All areas of digital business—from management to innovation, technology and transformation—taught by top experts in various digital fields via synchronous, interactive online classes, with webinars and podcasts to support students’ learning.
This course will provide an overview of the possibilities that the internet and digital ecosystem allow for all types of businesses. Students will be introduced to the different tools used in developing business models, as well as techniques and tools for project management. In addition, they will explore marketing foundations and tools, and its application to the digital environment, in a comprehensive and practical manner. Students will be taught about the consumer evolution and the possibilities offered by the digital environment as well as offline actions.
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This course will cover the most important aspects of the human-centered innovation process, covering three of the four areas that must be analyzed within the innovation process: design research (exploration phase where we identify problems to solve), creative problem-solving (where we explore solutions to the challenges identified in the exploration phase) and concept evaluation (using design and prototype tools).
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Technology is a crucial impetus for companies’ digital transformation, and plays a fundamental role in the domain of online business. Technology is the internet’s engine room, and we can only turn it into a competitive advantage if we fully understand it. This course will explore how digital technology works, digital architecture and the foundations of its various elements. Students will be able to use this knowledge to devise solid, competitive strategies. Throughout this course we will also become familiar with the world of artificial intelligence. Once we understand what it is, we will study the main ways in which it’s applied. These include voice recognition, learning systems, and planning for and solving problems. We will also dive into the ethics of how artificial intelligence is used. Lastly, we will cover blockchain. We will go over how it works, the principles that allow us to talk about transparency and efficiency, as well as the implications of implementing this technology in traditional industries.
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This course covers the process for designing an internet service, from start to finish. We will also cover the basic processes of web design and the definition and development stages that must be respected, followed and completed in order for your Web service to remain reliable and appealing to users and customers. A special focus will be placed on mobile device interfaces.
The course also includes a comprehensive and practical overview of fundamental concepts and “mobile” tools, with the goal of understanding how they are applied to the digital ecosystem, and speNIFically, how the role of the new multi-screen, hyper-connected user has changed our way of looking at this ecosystem.
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This course gives a general overview of sales models for electronic channels, as well as a practical and applied perspective on the main processes and activities necessary to manage a successful online sales operation. It provides all of the knowledge necessary on how to structure an online business, including sales, operations, purchasing and customer service processes.
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This course will allow students to approach the world of online content from a conceptual and operational point of view, answering questions such as: what is online content? What are the elements that compose it? What is a content strategy and what is it used for? What do we need to implement it? In the course we will focus on content marketing and the key elements in developing a project appropriate for a given company. We will also address the concept of brand content territories and how to manage content in real time.
In parallel, we will analyze the impact of social media on everyday life and the opportunity that it offers for brands that want to connect with existing and potential customers and establish new relationships with them. In this course, we will also learn how to incorporate social media into business plans and to consider how social media can help us in terms of conversion, leads, customer service, etc. We will also address the use of social media platforms to generate content and develop brands, including YouTube, Instagram, and LinkedIn.
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This course studies search engines in their role as the main portal to the content and services available on the internet, as well as business strategies based on the different digital channels and media, from a primarily practical viewpoint. In it, students will learn the techniques necessary to implement digital marketing campaigns and how to position a brand, product or service online. In addition, we will take a practical look at the world of creativity from a purely digital viewpoint, looking at how to be heard and how to connect with consumers.
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Today, every last one of our online actions is recorded, and every device that we use generates data. Being familiar with and analyzing these sources of information and the origin of the data that they generate will allow us to make decisions when it comes to sizing or selling a brand, product or service, or making them profitable. This course will allow you to create a digital measurement plan and become familiar with the fundamentals of big data, define metrics and KPIs, use digital analytics tools and graphically view information to facilitate decision-making.
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Hands-on business digitalization project that you won’t find at any other business school. A hands-on work experience in a supervised group, in which students apply their newly acquired knowledge using Agile methodologies via virtual rooms and collaborative tools.
Students will work in groups with a partner company to analyze its current business situation and apply the digitalization project. The sharp digital knowledge provided by the students will be incorporated into the company’s business plan. This backbone project will be closely supervised by experts who will meet with the student groups every three weeks, accompanying them and guiding the evolution of the project, which will be presented to the owners of the company and a board of professors at the end of the master’s degree.
Creation and launch of an e-commerce business to market, with real investment in marketing, product delivery, customer management and actual billing.
During the ONLINE MIB, we compare and contrast the knowledge and strategic vision acquired with their performance in a real market context. We do this through the Challenge, which is aimed at helping students understand and implement the technology they learn in technical workshops to a real business. The Challenge is set up as a competition in which groups create and design their own e-commerce business from start to finish and grow it from concept and design to the market launch plan. A tax number is then assigned to them in order be able to invoice and the e-commerce business opens to the market. The students are provided with a marketing budget, so they invest in real search engine and social media campaigns to generate traffic. From this moment on, potential clients begin to visit the website and generate metrics that serve to optimize the site, and also generate orders that require the development of payment and delivery logistics and a customer care model, all supported by a CRM with real customers. The turnover is reinvested in additional marketing campaigns which incorporate newly acquired knowledge in order to grow the business. The team that turns over the most money over the course of the project wins the Challenge. At the end of the program, the e-commerce business is shut down and the money earned is donated to an NGO. If the project has been especially successful and the students want to keep their company going, they can continue with their online store.
Challenge details (launch and creation of a real e-commerce business):
We’ve prepared a PDF catalog with all the details so that you can learn more about the program whenever and wherever you want.
Download catalogNo es solo lo que aprendes, es con quién lo haces. Líderes en todas las áreas del negocio con los que descubrirás hacia dónde se mueve la revolución digital.
Professionals who understand where the future of the workplace is headed and who want to dominate digital business in a comprehensive way, from strategy to practice. Those who want to become digital professionals, contributing to the transformation of their company or launching their own startup.
Know first-hand the opinion of our students
23.750€
Studying at ISDI involves an investment of resources, both in terms of time and finances, so prior planning is required. For those students who have passed the admissions process, we offer various financial and funding opportunities to help them pursue their chosen program. The information below corresponds to the face-to-face format. You can learn more about the online format here: Online MIB
REGISTRATION
2.450 €
To make your reservation and register in the program.
A single payment when you have completed the admission process.
PROMPT PAYMENT
17.738 €
Enjoy a 15% discount if full payment is made in one installment 3 months before starting the program.
IF YOU PAY IN FULL
20.113 €
If you pay in full we'll apply a 5% over price.
IF YOU PAY IN INSTALLMENTS
21.300 €
The payment is made in three installments:
At ISDI, we make different financing agreements with banking entities such as Bankia, Sabadell, Santander and Nemuru available to candidates in the admission process.
ISDI has a scholarship program whose purpose is to support and encourage the inclusion of all those people who want to be part of its digital ecosystem, as well as to assist society and companies on their path to digital transformation. All those candidates who have passed the admissions process and have therefore been admitted to one of our programs may apply for one of the ISDI Scholarships.
We will assess each individual case in order to understand the personal needs of each application and we will help you find the option that best suits your needs.
This is all made possible thanks to ISDI’s reinvestment of a portion of its profits into the scholarship program.
Please read this document to get more information.
In six simple steps, you can access the program that will change your career.
The first step to start the admissions process will be to fill out the admissions form with the requested information.
The Admissions Team will then contact you as soon as possible to answer any questions you may have. The selection of students to the ISDI programs is crucial, and it will be the Admissions Department who will accompany you during this process.
After reviewing your CV on your LinkedIn profile, we will invite you to have a chat with us—either by phone or in person—in which you will receive personalized advice from our Admissions Manager.
In this first meeting, we will get a grasp of where you are in your career and what your plans are after completing the program. We will clear up all your doubts concerning the content of the program, the learning methodology, your future peers, and financing possibilities. At ISDI, you will have the opportunity to discover our facilities, the work space available to students, the program team and our ISDIness culture and essence.
We will also invite you to an Info Session, Open Day or any event that will be held in the near future.
In order to validate your profile, we will need you to send us the following information prior to the interview :
Once your questions are resolved, we will coordinate an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile, as well as your personality and values.
The interview, which may also take place over the phone, is a compulsory part of the process.
After conducting the admissions interview, the other members of the Admissions Committee will evaluate your application together with the input of the person who has met you. In a period of three to seven days, we will inform you of our decision.
If the feedback is positive, we will tell you how to make the payment to reserve your spot and enroll in the program.
At that point, you will become part of the ISDI Ecosystem. We will inform you of talks and events that you can attend before starting classes to meet your future classmates and touch base with the digital world.
Welcome to ISDI!
If you have any questions, feel free to give us a call 900 814 144 FREE CALL +34 917 373 925 (+521) 55 40 80 45 85 Call from Mexico (+521) 5561119917 Call from Mexico +34 917 373 925
Upon completion of any of our programs, students become part of the xISDI alumni community: a network of more than 4,000 professionals and entrepreneurs with whom to share challenges and interests. Thanks to the xISDI community, students can develop their talent with free exclusive services and advice on personal and professional growth. Start a master's degree at ISDI. Join the largest professional community on the digital market.