Change your career and your company. Your way of doing business.

I started my career at Hewlett Packard (1995); later I joined the Microelectronics division of Lucent Technologies (1997-2001), before moving to PricewaterhouseCoopers's strategic consulting and business team (2001-2006) in the area of technology, information, communications and entertainment (TICE). I was General Director of red.es (2006 - 2011), within the Office of the Secretary of State for Telecommunications and the Information Society (MITYC). It was during this period that I was on the Governing Councils of Inteco (IT Security) and Cenatic (open source software), as well as on the Board of Trustees of the EOI Business School. I was President of the XBRL Association Spain, and the first Spanish member of the Executive Committee of XBRL Europe. During 2007, I was the Vice President of IQUA (whose certificate of Internet quality was ultimately combined with Confianza On-Line); and I was on the Board of Trustees of the CTIC Technology Center. During the year 2009, I was the President of Fundetec, and I have been COO at Tuenti since 2011.

I have always worked in marketing and the Internet. I started out in the marketing department of Procter & Gamble, which was an outstanding professional experience, from where I went on to manage Marketing, Customers and Strategy for Canal+ and Digital+. I am a graduate in Business and Economics from ICADE and I have completed a Higher Course in Marketing and Commercial Management from IESE, and PhD in Digital Marketing at the Complutense. I like to say I am a Digital Optimist, and I now combine my position as an executive at ISDI with other Business Angel and Digital Ecosystem Dissemination activities. I am convinced that the Internet represents a change of era rather than an era of change, and I think the starting point for this new epoch is training.

My whole career has been developed around the Internet and the world of product development and usability for the businesses in which I have worked: Yahoo! and Telefónica. Music, sports, entertainment and films are some of the sectors in which I have immersed myself to offer differentiated content to users. I have a Law degree and I am currently Head of Movistar Services at Telefonica where I design, negotiate and upload content to all the Group’s portals.

I am a partner and adviser at Nuubo, Nomaders, Wiseri and Almira Labs. Besides my role as an executive and business angel, I am a lecturer at MIB and a speaker I was Managing Director of the agency Shackleton Buzz & Press, reputation and social media consultancy firm of the Shackleton Group, and for 15 years I have held positions of responsibility in various Internet and telecommunications companies in Spain and Latin America. I studied the Executive MBA at IESE Business School and I am a Senior Telecommunications Engineer. I combine my professional and academic activity with sport. I am a great fan of long distance triathlon. I finished my first Ironman in October 2011.

I studied Computer Engineering and I have been working on Internet projects since 1997, both in Spain and abroad. I have a clear entrepreneurial vocation that has led me to participate in several startups and to create a digital marketing agency. Among other things, I have been a project manager at Deloitte Consulting, director of Applications Development at the European Commission and co-founder and Director of Technology at the online marketing agency LogiQo.

For years now the mobile world has shown me that there will come a day when it will be the most essential device in our lives and that time has come. For companies as well. If you are not in the mobile environment you are not anywhere. My education was a degree in Law and Business Administration at the Universidad Complutense (San Pablo CEU) and a Business Case Study Program at Harvard Business School, my vocation: the world of business, the Internet and mobile devices. And that is my job as President of Business to Consumer at Buongiorno, an international company focused on mobile business. I am also co-founder of Pulsayvoy, a startup to optimize productivity in the catering sector.

My whole career has been developed around the Internet and the world of product development and usability for the businesses in which I have worked: Yahoo! and Telefónica. Music, sports, entertainment and films are some of the sectors in which I have immersed myself to offer differentiated content to users. I have a Law degree and I am currently Head of Movistar Services at Telefonica where I design, negotiate and upload content to all the Group’s portals.

As a netizen I am exceedingly curious, and this is something which has marked my professional career: Director General of Interactive Business at Orange Business, Director of Marketing and Customer Service at eresMas/Wanadoo, CEO of Mediaedge&cia, board member of the Spanish E-Commerce Association, Executive Director of the European Internet Advertising Association. This curiosity led to me setting up the e-commerce portal submarino.com in Spain and LatAm, and also prompted me to create an investment fund for digital entrepreneurship, Kibo Ventures, focused fundamentally on e-commerce startups. I am a graduate in both Law and Economics and Business from Universidad Pontificia de Comillas (iCade) and have an MBA with honours from Harvard Business School, all of which has helped me enormously in my journey.

I graduated in Economics and Business Management, specialising in Finance, at ETEA. I discovered the world of the Internet in 2000: after working in marketing and sales at Johnson Wax and Procter & Gamble, I became Vice-president of Sales at Yahoo! in Europe and since then I have not left the digital environment. I am now the CEO for Google Spain, Portugal and Turkey. My vision of the company and the economy in the future, not in the long-term, but in the immediate short term, is that of an economy that needs to make the most of the advantages offered by Internet technologies and models, and we need professionals to lead that change.

Due to my training, I could have worked in any other sector, but advertising has always captivated me. I have a degree in Economics and Business Studies at the University of the Basque Country and an MBA at IESE. I have worked in Europraxis Consulting, Media Contacts and Havas Digital, where I was co-CEO with all the agencies of my team, until I decided to become an entrepreneur in my own digital advertising agency, Wink.

You cannot be a lawyer if you have not studied Law. I did study it at the University of Barcelona and also I completed an MBA in Cultural Companies. From this combination came work experience based on both disciplines, as CEO of Yahoo! Music International and Legal Director of Yahoo! Spain. I am now the founder and co-director of Tenzing Media, a legal consultancy firm specialising in creative industries. And as if this were not enough, I implement everything I know in the world of content in my work as Executive Director Advanced Music, organiser of the Sónar festival.

A Graduate in Business Science and Economics from the University of Barcelona and an MBA from the University of Houston: these are my training credentials; professionally, I have held different executive positions in sales and marketing at Procter & Gamble, Benckiser, Nike, Terra Networks and Puig. The Internet sectors I have worked in over recent years have been so competitive that metrics have always been an essential part of my work, whether as the Director General of EasyJet for southern Europe, Vice-President of Lastminute.com for Europe, Vice-President of Vistaprint for Europe, CEO of Budgetplaces, or my current position as General Manager Spain and Portugal at Airbnb.

As partner and CEO of the digital creative agency Herraiz Soto & Co, I have been able to worked in the environment that I most like and admire. My beginnings are totally unrelated: I have a degree in Economics and Business Studies at the University of Barcelona and I started out in a very different world until the passion for creativity crossed my path. I was president of the IAB, and I am now vice-president of Utani Social Lab (social technological applications), member of the Executive Board of Autocontrol and judge at different advertising festivals: New York Festival, Eyeblaster Festival, Iman, Inspirational Awards.

I am a journalist and I have always worked in relation to the world of Internet content and services as an intra-entrepreneur in companies like Terra, Ya.com, Yahoo! and Vocento. I then decided to start my own company and I founded Red Karaoke, the leading social network for singing in Spain, Japan and the United States. I am also mentor and/or co-founder of other companies such as Ya.com, Vallacitaria, Bizzonia, Musicads... As an entrepreneur I have been through everything: investment rounds, switching business models, completing projects, emigrating to Silicon Valley... Being an entrepreneur is demanding, but once you try it there is no going back.

The Spanish economy needs entrepreneurs to create their own companies, but internal entrepreneurs are also essential, who are able to change the companies they work for. That is part of what MIBers learn in this module, by the hands of professionals who can give them a better example. I contribute my experience in both worlds, off and on line, from the positions I have held: in the departments of Marketing and Sales at Procter & Gamble and Sara Lee and as director of business development for Yahoo! for Southern Europe, CEO of Kelkoo, CEO of Metro newspaper in Spain and a member of Vocento’s executive committee. My training? Degree at ICADE and an MBA at the University of Chicago.

The best thing about my career is that it has allowed me to get to know both the traditional and the digital business worlds, always within the field of marketing. Precisely in order to help companies integrate both of these, I founded the marketing agency ADN (Business Development Assistance). Before that, I spent time in the Sales, Trade-Marketing, Category Management and Marketing departments at Johnson Wax and was an executive at Telefónica Publicidad e Información (TPI) and Director of Brand Marketing and Director of Sales at Yahoo! Spain.