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Master's degree in digital data analysis and big data with a business perspective.

6 months of face-to-face training in the collection, processing and visualization of data for decision-making.

Request admission

Directed at professionals

Offline analysts that want to adapt to the digitalization of markets, publicists that need to optimize their strategies by basing them on data, professionals that want to lead digital analytics projects.

Do you want to receive training in one of the most in-demand sectors?

MDA ISDI
Average age 31 years
Work
experience
7 years

The MDA adapts to different student profiles through the “Extras”, optional workshops for building your own training itinerary.

Request more information about MDA Fill in your details and you can download the MDA prospectus. Spanish Language

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Fondo Diagonal

The age of data

Thanks to digitalization, we are in an era in which collecting and analyzing data and using these data for decision-making, are increasingly accessible and necessary processes for companies.

If you want to be a leader in the data revolution, your time has come. Welcome to the Master in Data Analytics.

MDA data

Duration

6 months

Fees

Course fee 18/19: 18.500 € Take advantage of the current price until August 31st

14.450 Fee without discount: 18.500
INITIAL PAYMENT

REGISTRATION

1.450

To reserve a place.

A single payment that is made at the end of the admission process.

REMAINING AMOUNT

IF YOU PAY IN ONE LUMP SUM

12.277,5

A single payment made before the program starts.

REMAINING AMOUNT

IF YOU PAY IN INSTALLMENTS

13.000

The payment is made in two installments:

6.500€ - before the start
6.500€ - after the beginning of the program

Total cost when paid in advance
13.727.5
Total cost when paid in instalments
14.450
Sabadell

FINANCE YOUR STUDIES IN ISDI

From ISDI we offer our students the possibility of obtaining financing with very advantageous conditions. Check the possibilities and advantages of financing during the admission process.

Places and calendar

madrid

Barcelona

5th edition - Soon

Monday to Thursday: 19h - 22h

Request admission
barcelona

Madrid

6th edition - October 2018

Monday to Thursday: 19h - 22h

Request admission

A Master in Data Analytics and Big Data with real cases and problem-based learning

This master's degree in web and data analytics is based on methods that combine PBL (Problem-Based Learning), practical workshops and master classes taught by international experts from the sector, in our centers in Madrid and Barcelona. In addition, it includes pre-work material and material for deepening understanding of the disciplines via the online ISDI campus.

Comprehensive Approach

ISDI has developed a unique methodology, incorporating knowledge of data analysis with specific training in marketing and e-commerce analytics, and facilitating their implementation in a business context.

Teaching Faculty

More than 400 professionals from the sector will help our students in their learning, and supervise the delivery and excellence of the program's content.View the teaching faculty.

Teamwork

With the aim of working in an ecosystem that closely resembles the job market, ISDI uses the development of team projects to implement a data analytics plan in a real company.

Program details

7 modules, 6 optional extras and a core project involving data analytics applied to a real company.

Technology Base

  • Internet architecture
  • Identification of users and tracking of online actions
  • Own and third party cookies
  • HTTP transactions
  • Integration of APIs

or the extension

SQL

Marcelo Royán

Marcelo Royán

CTO and CPO at Entradas.com, Co-founder of ISDI

Statistics and Analytics Method

  • Statistics and data analysis
  • Conditional probability
  • Bayes' theorem
  • Correlation and causality
  • Central tendency
  • Distributions and dispersion measures
  • Confidence intervals and hypothesis tests
  • Digital measurement strategy

or the extension

Statistics for digital with SAS

  • Introduction to SAS
  • Integration of data with different sources and formats
  • Cleaning, aggregation and preparation for analysis
  • Data analysis and regression models

Soledad Guarch

Soledad Guarch

Snr Digital Performance Analyst at British Airways

Digital Marketing Analytics

  • Ecosystem and digital market
  • KPIs: Key performance indicators
  • Attribution and digital marketing
  • Display Analytics
  • Social Analytics
  • Campaign Analytics

Ángel López

Ángel López

Chief Operations Officer at WINK Transforming Through Digital
Mª Carmen Pavón Campos

Mª Carmen Pavón Campos

Technology & Analytics Director en WINK Transforming Through Digital
Adam Greco

Adam Greco

Senior Partner at Analytics Demystified
Jose Manuel Redondo

Jose Manuel Redondo

Digital Marketing Director at El Corte Ingles
Carlos Estévez

Carlos Estévez

Director de Search Marketing y analítica web en Internet República

or the extension

R FUNDAMENTALS

  • Basic fundamentals of R
  • Connecting to access data
  • Querying a MySQL database
  • Querying a Google Analytics account
  • Visualizing data with ggplot and lattice

Carlos Estévez

Carlos Estévez

Director de Search Marketing y analítica web en Internet República

eCommerce Analytics

  • eCommerce Analytics overview
  • Analysis of product catalog and promotions
  • Business case for new functionalities
  • CLV (Customer lifetime value) and triggered email

Andrés Flores

Andrés Flores

Digital Analytics & Business Intelligence Specialist
Ramón Álvarez

Ramón Álvarez

Head of CRM at Desigual

or the extension

PREDICTIVE ANALYTICS

  • About predictive models
  • 0-1 response models
  • Data and Diagnostics

Antonio Cerdan

Antonio Cerdan

Head of Analytics & Forecasting, Management Consulting at KPMG

Programmatic Buying

  • Introduction to programmatic buying
  • Types of programmatic buying
  • Difference between RTB and programmatic buying
  • Use of data to optimize purchase and sales
  • Use of data to detect relevant segments

Ander Jauregui

Ander Jauregui

Head of Data & Analytics at BMind Sales Maker Company S.L.
Ricardo Baeza

Ricardo Baeza

CTO at NTENT

or the extension

TOL

  • Time Oriented Language: statistical programming language
  • Syntax and types of variables
  • Construction of predictive models
  • Integration of TOL and R

Antonio Cerdan

Antonio Cerdan

Head of Analytics & Forecasting, Management Consulting at KPMG

Big Data Fundamentals

  • Introduction to Big Data
  • Available technology and techniques
  • Hadoop, HQL and NoSQL
  • Cloud computing
  • Quality control and data cleansing

Javier Di Deco

Javier Di Deco

Co-Founder & Data Scientist at PiperLab S.L.
Jesús Martín

Jesús Martín

Director de Datos y Analítica en The Cocktail
Tim Brown

Tim Brown

Co-Founder & CRO Abakus

Data Visualization

  • How to design graphics and charts
  • Visualization for human perception
  • Putting it into practice: Tableau

Víctor Pascual

Víctor Pascual

Data analysis and Visualization Consultant Mobile Media Content
Javier Arenillas

Javier Arenillas

Growth Hacker en chicfy

or the extension

R VISUALIZATION

  • Using R in data visualization
  • Ggplot a system for printing graphics

Coordinator

Carlos Estévez

Carlos Estévez

Director de Search Marketing y analítica web en Internet República

Analytic Tools and Core Project

  • Analytic Tools

Throughout the Master's a cross-cutting module will look in depth at how web analytics tools such as Google Analytics work, in preparation for official Google Certification with Javier Arenillas.

  • Core Project

In addition, and also as a cross-cutting module, you will work with a real company in the development of a data analytics plan with the help of Jaume Clotet and Nacho Comisaña as project tutors. This will be presented to a board made up of ISDI staff and representatives of the chosen company.

Javier Arenillas

Javier Arenillas

Growth Hacker en chicfy
Jorge López García

Jorge López García

Digital Marketing Solutions Manager at BBVA
Víctor Pascual

Víctor Pascual

Data analysis and Visualization Consultant Mobile Media Content
Jesús Martín

Jesús Martín

Director de Datos y Analítica en The Cocktail
Jaume Clotet

Jaume Clotet

Partner Digital Services en PWC
Benjamin Abejas

Benjamin Abejas

Senior Manager - Management Consulting at KPMG Advisory
Alba Alonso Siverio

Alba Alonso Siverio

Associate Director Business Analytics en ESADE

DEVELOP YOUR TALENT

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
_In Group
_In Group You can participate in our LinkedIn discussion group. Be part of the community!
App xISDI
App xISDI Download the App to access all the content, events, selection processes and workshops that we organize. Visit the App Store or Google Play to download the app.
ISDI Updates & ISDI Talks
ISDI Updates & ISDI Talks Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.
Discounts and Offers
Discounts and Offers Offers for your everyday life from the best services in dissemination, positioning, communication, consultancy, events, etc.

I want to be a student!

There are only 3 requirements to enter the MDA: you must have degree level studies, work experience and a desire to digitalize.

1
Step 1

FORM

Do you meet the requirements? Then you can send us the request for admission using the following form.

2
Step 2

INTERVIEW

We will take a look at your request for admission and, if you fit the master’s degree profile, we will call you in order to interview you and to chat in person.

3
Step 3

REGISTRATION

To ensure your place in the master's programme, you must pay the registration fee. The letter of acceptance includes instructions on how to do this.

WE CALL YOU