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Mapa
  • Madrid
450 hours 9 months
 Madrid Octubre 7th 2021
  • Spanish

Master the power of the data

Enter the new data-driven professional world

Request information

Dive into the master’s program that will help you lead the data revolution

This master’s program will help you discover the power of data. It unleashes the true value of data, extracting insights that organizations need in order to make smart business decisions. The MDA is the perfect ally in a world of data-driven decisions.

We train future management and business data analysis professionals. The MDA provides the knowledge, technologies and key methodologies necessary to become an expert in this area of high professional demand by helping you to:

  • Understand the value of the data in the digital age. There is no valid marketing or business decision that isn’t based on data.
  • Develop an efficient and robust data model and KPIs capable of assisting with decision making.
  • Mastering current technologies and tools for extracting, processing, modeling and visualizing data.
  • Generate analytical thinking for the management of the company.

Some of its key points:

  • Technology, digital business, data analysis and management classes with the best international experts in the sector.
  • Problem-based learning using real-life situations for handling data and tools
  • Official certifications in Google Cloud, Google Analytics, Tableau, Amazon Web Services, and DAA (Digital Analytics Association).
  • Backbone Project involving the comprehensive management of a real company’s data set, supervised and managed using agile methodologies.
  • KPIs and data implementation, UX & content campaigns, and data & visualization.
  • Unique and eminently practical methodology.

Master's degree accredited by ACICS in the USA.

  • As this degree is accredited by ACICS, an American Agency recognized by the U.S. Department of Education, students gain access to career opportunities in the international market.
  • Furthermore, it allows them to study another master's or doctorate degree at American universities without having to validate their previous studies.
Portada

Download the catalog to read the full MDA program details.

Download

WHERE & WHEN

Choose the option that best suits you

Campuses and schedules

If for any personal or social reason of force majeure, face-to-face assistance is restricted, do not worry, all our headquarters comply with the recommended security measures against Covid and our classrooms are equipped with high-definition cameras and interactive screens that allow transition towards a hybrid classroom: a participatory and synchronous online option, which guarantees learning and interaction from the safety of your home.

Everything you need to achieve your goals in any type of scenario.

Madrid

Madrid

Octubre 7th 2021

WEEKDAYS

Mondays to Thursdays 19h to 22h

PROGRAM DETAILS

THREE STEPS TO LEADING THE DATA REVOLUTION

A methodology that combines: Classes in technology and business, and data analysis and management, all under a problem-based learning model and complemented by preparation for official certifications, as well as a real, hands-on project.

  • MDA5000
    Introductory course
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    MDA5000

    In this course, students will become familiar with the main characteristics of data ecosystems. Students will analyze a variety of systems and information sources relating to data storage. They will also study database structures and gain knowledge regarding data queries, and data manipulation and visualization—all necessary skills for proper data analysis.

    Faculty Member:

    Javier Rodríguez Zapatero, ISDI Chairman & Former Managing Director, Google Spain & Portugal
    Diana Bermúdez
    Diana Bermúdez
    Academic Innovation Officer at ISDI/ PhD en Antropología
    Guest speakers
    Jorge Casasempere
    Jorge Casasempere
    Partner at 5DS
    Gema Caballero Muñoz
    Gema Caballero Muñoz
    Business Intelligence and CRM Manager at DOUGLAS
    Alba Casero
    Alba Casero
    Media Intelligence & Digital Media Manager at Orange Spain
    Juan
    Juan Martín Bellido
    Business Intelligence Analyst at Amazon
    Alvaro G. Saldaña
    Álvaro G. Saldaña
    Digital & Data Strategist 5DS
  • MDA5001
    Data-driven Economy
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    MDA5001

    In this course, students will analyze how data is impacting traditional business models. Students will understand how new business models have arisen thanks to data mining and monetization. Students will understand how data innovation works. Students will understand ISDI’s Agile methodology, which will be applied when developing the backbone project.

    Faculty Member:

    Miguel Ángel Sastre, PhD en Dirección y Estrategia de la Empresa / Vice-Chancellor of Quality en Universidad Complutense de Madrid
    Guest speakers
    Miguel Taboada
    Miguel Taboada
    Project Management INNODRIVING
    Rodrigo Miranda
    Rodrigo Miranda
    Managing Director at ISDI
    Jorge Villabona
    Jorge Villabona
    Managing Director at ISDI CRM Worldwide
    Jorge Casasempere
    Jorge Casasempere
    Partner at 5DS
    Daniel Suardiaz
    Daniel Suardiaz
    Carme
    Carme Artigas
    Secretary of State for Digitization and Artificial Intelligence at Government of Spain
    Andreu Alfonso
    Andreu Alfonso
    Agile Expert
    Maria del Mar Fernández
    Maria del Mar Fernández
    International Fashion Chief Digital Officer at Parfois
    Jaime
    Jaime Rodríguez de Santiago
    General Manager Spain at FREE NOW
    Nacho de Pinedo
    Nacho de Pinedo
    Co Founder & CEO at ISDI / PhD in Marketing
  • MDA5002
    Data Management
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    MDA5002

    In this course, the student will learn the different phases of data management.

    We will study the main processes found in data management, understanding the basic principles of data collection, intake, treatment, storage, integrity and governance. We will learn about roles, tools and best practices in data management.

     

    Faculty Member:

    Diana Bermúdez, Academic Innovation Officer at ISDI/ PhD en Antropología
    Guest speakers
    Miguel Taboada
    Miguel Taboada
    Project Management INNODRIVING
    Raquel Nebreda
    Raquel Nebreda
    Head of Data Consulting & Applied Intelligence at Sopra Steria
    Alba Casero
    Alba Casero
    Media Intelligence & Digital Media Manager at Orange Spain
    Ramón Manso
    Arquitecto y programador Java en Indra
    Alex
    Alejandro Baldominos
    Chief Technology Officer and Co-Founder at Blockverse
    loreto
    Loreto Jiménez
    Head of Privacy at Legal Army
    Oscar Alonso
    Óscar Alonso
    Insights Driven Enterprise Manager at Capgemini Invent Teacher
    Víctor Pascual
    Víctor Pascual
    Co-founder at OneTandem
    Elena Gómez del Pozuelo
    Elena Gómez del Pozuelo
    Co-Founder, CEO and Owner at Baby Friendly Companies/ Bebé de París
  • MDA5003
    Data-Based Project
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    MDA5003

    In this course, students will analyze data-based projects and understand their life cycle. They will become familiar with the different roles related to data. They will understand team structures as they relate to data-based projects.

    Faculty Member:

    Rodrigo Miranda, Managing Director at ISDI
    Guest speakers
    David Diez Cebollero
    David Diez Cebollero
    Technology Strategist at Everis
    Maria
    Maria González Nieto
    Data & Analytics Manager at Everis
    virginia
    Virginia Carrión Calero
    Manager Data & Analytic, Big Data, Cloud & AI at Everis
  • MDA5004
    Big Data Technology
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    MDA5004

    In this course the student will learn the technological "Stack" of data-based projects. They will analyze the technological implications of the 3Vs of Big Data, and understand the importance of data monitoring and data security.

    Faculty Member:

    Francis Blasco, PhD en Marketing
    Guest speakers
    Ibai Pérez
    Ibai Pérez Arbulu
    Cloud Architecture - Google Cloud Champion at Everis
    Jairo
    Jairo Rodríguez Arias
    Technical Manager at Everis
  • MDA5005
    Data Analytics
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    MDA5005

    The aim of this course is to understand what analytical data is, and the value it offers. Learn the most common analytical techniques and tools. Get to know the limitations of basic analytical approaches.

    Faculty Member:

    Diana Bermúdez, Academic Innovation Officer at ISDI/ PhD en Antropología
    Guest speakers
    Antonio Cerdan
    Antonio Cerdan
    Chief Data Officer at Solvia
    Javier
    Javier Gallardo
    Director of Client Experience and Customer Success at Sage
    Esther Checa
    Esther Checa
    Head of Innovation at T2O media, Digital Media Agency
    Yurena Sánchez
    Yurena Sánchez
    Comunicación de Marca Personal & Profesora Especializada en Redes Sociales y Contenido
    Ander Jauregui
    Ander Jauregui
    Chief Strategy & Business Development Officer at BMind
    Rubén Gallardo
    Rubén Gallardo
    Chief Data Officer at Savia
    Javier Arenillas
    Javier Arenillas
    Growth Manager at The Cocktail
    Carmen Barreiro
    Carmen Barreiro
    CRM Manager at Minsait
  • MDA5006
    Advanced Data Analytics
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    MDA5006

    The aim of this course is for students to learn the history of Artificial Intelligence and the fundamental concepts of Machine Learning, in order to differentiate existing approaches and techniques.

    Faculty Member:

    Miguel Ángel Sastre, PhD en Dirección y Estrategia de la Empresa / Vice-Chancellor of Quality en Universidad Complutense de Madrid
    Guest speakers
    Maurizio De Stefano
    Maurizio De Stefano
    Director of Energy & Utilities at Minsait
    javier
    Javier Segovia-Aguas
    Postdoctoral Researcher in AI and Robotics at IRI - Institut de Robòtica i Informàtica Industrial, CSIC-UPC
    Pedro Cadahia Delgado
    Pedro Cadahia Delgado
    Principal Data Scientist at PepsiCo
    gBRIEL
    Gabriel Muñoz
    Artificial Intelligence Sientist at Terminus7
    Jose Juan Martinez
    Jose Juan Martinez
    Global R&D Director • NLP • AI [ FINTECH ] at TAIGER
  • MDA5007
    Visualization
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    MDA5007

    In this course, students will understand the importance of visualizing information for the most effective and complete analysis of data. They will learn the most important visualizations and the usefulness of each of them.

    Faculty Member:

    Francis Blasco, PhD en Marketing
    Guest speakers
    Pere Rovira
    Pere Rovira
    Chief Strategy Officer at OneTandem
    Rosa RomeroGómez
    Rosa Romero Gómez
    Senior Research Engineer at Uncharted Software
  • MDA5008
    Data in Real Life
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    MDA5008

    The objective of this course is for students to understand real use cases in optimization lines, explore different sectors and ecosystems and understand future trends in Data & Analytics.

    Faculty Member:

    Miguel Ángel Sastre, PhD en Dirección y Estrategia de la Empresa / Vice-Chancellor of Quality en Universidad Complutense de Madrid
    Guest speakers
    María Borbones
    María Borbones
    Artificial Intelligence Solutions Architect at IBM
    César Garcia de Quevedo Ruiz
    César Garcia de Quevedo Ruiz
    Director at CIENconsultores de comunicación
    Gemma Galdón Clavell
    Gemma Galdón Clavell
    Director at Eticas Research and Consulting
    Miguel Ferrer Jiménez
    Miguel Ferrer Jiménez
    Head of Policy - South Europe & Latin America at Glovo
    Candida Martin
    Cándida Martin
    Digital Transformation Manager at Stratesys
    silviamatesanzmartin
    Silvia Matesanz
    Global CRM & Business Growth at Cabify
    Laura Lozano Lominchar
    Laura Lozano Lominchar
    Co-Founder & CEO at Chargy
    Ricardo Fernandez
    Ricardo Fernandez
    Head of New Businesses and Strategic Partnerships at Prodigy Finance
    Gabriela V. Orille
    Gabriela V. Orille
    co-CEO MyInvestor at MyInvestor
    Carlos de La Vega
    Carlos de La Vega
    Head of Spain & Americas at TAIGER
    Alicia Asin
    Alicia Asín
    Co-founder & CEO at Libelium
    See more speakers
  • MDA5010
    Data in Use
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    MDA5010

    The objective of this course is to learn to use the primary analytical tools and resources that exist today. This practical course is also designed to allow students to put the most important strategic elements when working with data to use as well. The main focus will be on Data Driven Business Models, SQL, Digital Analytics and Tag Manager, and R, all done via practical cases and challenges.

    Faculty Member:

    Javier Rodríguez Zapatero, ISDI Chairman & Former Managing Director, Google Spain & Portugal
    Guest speakers
    Jorge Casasempere
    Jorge Casasempere
    Partner at 5DS
    Andreu Alfonso
    Andreu Alfonso
    Agile Expert
    Mariola Pérez Serrano
    Mariola Pérez Serrano
    Agile Coach
    Miguel Taboada
    Miguel Taboada
    Project Management INNODRIVING
    Natalia Saez Achaerandio
    Natalia Saez Achaerandio
    Digital Project Manager at 5DS
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MDA5010
Backbone Project

Students will be asked to analyze and understand the sector in which the company being studied operates, as well as the market and environmental conditions that affect its business operations. They will have to prepare a performance analysis for the company and to identify business development opportunities that could be taken on as pillars of innovation and for the transformation of the model. Based on data, students will be asked to thoroughly understand the strategy and actions carried out by the company in a purely digital environment. They will analyze in depth the operations and performance of various actions over a mixture of channels for attracting, converting and developing customer loyalty in order to identify and prioritize areas for improvement in the digital strategy. Students will be asked to develop an advanced analytics solution, based on the findings of previous assignments in order to improve the company’s overall performance and business. Students will work in groups with a partner company which shares its current business situation, allowing them to develop a data analysis plan. By doing so, the new analytical knowledge that is acquired will be incorporated into projects.

Faculty Member:

Nacho de Pinedo, Co Founder & CEO at ISDI / PhD in Marketing
Nacho de Pinedo
Nacho de Pinedo
Co Founder & CEO at ISDI / PhD in Marketing
Mariola Pérez Serrano
Mariola Pérez Serrano
Agile Coach
Miguel Taboada
Miguel Taboada
Project Management INNODRIVING
Natalia Saez Achaerandio
Natalia Saez Achaerandio
Digital Project Manager at 5DS
Alvaro G. Saldaña
Álvaro G. Saldaña
Digital & Data Strategist 5DS
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MDA 5009
Official Certifications

The objective of the course is for the student to understand the keys to web analytics, learn about the main services offered by the cloud and learn about the main methodology behind data projects.

Faculty Member:

Jorge Villabona, Managing Director at ISDI CRM Worldwide
Jorge Villabona
Jorge Villabona
Managing Director at ISDI CRM Worldwide
Javier Arenillas
Javier Arenillas
Growth Manager at The Cocktail
eduardo galan
Eduardo Galán
Manager, Solutions Architecture at Amazon Web Services
Florentino Romero Haro
Tino Romero Haro
Organizational Change Agent & Founder at Paradalia

We’ve prepared a PDF catalog with all the details so that you can learn more about the program whenever and wherever you want.

Download catalog

LEARN WITH OUR TOP EXPERTS

It’s not just what you learn, it’s who you do it with. You’ll grow alongside leaders from all areas of business. Together, you’ll discover where the digital revolution is headed.

https://www.isdi.education/sites/default/files/profesores/alba_casero.jpg
Orange
Alba Casero Media Intelligence & Digital Media Manager at Orange Spain
https://www.isdi.education/sites/default/files/profesores/maria_gonzalez.jpg
Everis
Maria González Nieto Data & Analytics Manager at Everis
https://www.isdi.education/sites/default/files/profesores/foto3ac_0.jpg
Solvia
Antonio Cerdan Chief Data Officer at Solvia
https://www.isdi.education/sites/default/files/profesores/pedro_cadahia.jpg
PepsiCo
Pedro Cadahia Delgado Principal Data Scientist at PepsiCo
https://www.isdi.education/sites/default/files/profesores/maria_bornones.jpg
IBM
María Borbones Artificial Intelligence Solutions Architect at IBM
https://www.isdi.education/sites/default/files/profesores/ander-jauregui.jpg
BMind
Ander Jauregui Chief Strategy & Business Development Officer at BMind

WHO IS IT FOR?

Discover the master that will advance your career

A master’s program that creates a bridge between business and data analysis with a three-fold vision: analytical, technological and business. This program is designed for professionals who want to become data translators with a focus on data management in the business environment, and who want to learn how to lead analytical projects and create business strategies under a data analysis and visualization approach. They are looking to gain experience in solving problems and business situations through analysis and information management, and wish to get certified professionals in the use of analytical tools (Google Analytics, Salesforce Marketing Cloud, SQL, R, Big Query, Tableau, etc).

Average Age 32 years
Years of Experience 5 - 10 years
Bruno Martínez

Bruno Martínez Oyamburu

Dirección de Analítica Digital / ROI-Yslandia

Sara de Lucas

Sara de Lucas

Brand Manager - WINK Transforming Through Digital.

Manuel Rodríguez Páez

Manuel Rodríguez Páez

Head of Adobe Advertising Cloud Spain & Portugal - Adobe

A JOURNEY TO YOUR DIGITAL FUTURE

The students are the ones who will best tell their own ISDI experience. They talk about professors, alumni community, and their professional career turn, made after taking ISDI program

Natalia Gómez
Fernando Carmona

Natalia Gómez

Buyer at Roberto Verino

Miguel Rodríguez Bueno

Account Manager - Large Customer Sales in Google

My experience has been very enriching and has allowed me to acquire a variety of skills. I decided to study at ISDI because I wanted to take a leap forward in my career and increase my knowledge of the world of data and digital analytics. I also valued the type of training that ISDI offered me, as well as the teachers, since they use highly innovative methods.

 

Fernando Carmona

Data Scientist al The Heineken Company

COME MEET US

Sign up for upcoming informational sessions and Open Days

Don’t miss next events

DISCOVER ISDI FROM THE INSIDE

Reserve your spot now and discover the essence of our school through an event specially designed to help you understand our values and the advantages of the program.

We call these values ISDIness. And you’ll soon see why…

Master Data Analytics
INFORMATION SESSION IN MADRID

Come and join us at our campus at Calle Viriato, 20 where we’ll tell you all about the MDA

April 27 at 18:30

Please,complete the form

FEES & ADMISSIONS

Everything you need to know before the admissions process

21.450€

Program price
THIS PRICE UNTIL 31/05/21
18.232,5 € Prompt Payment Discount 15%

Fees & enrollment

We offer a variety of payment options, with easy installments or special discounts for those students who pay in full. In order to secure your place once you have been accepted to the program, you must pay a €1,850 reservation fee, which will be deducted from the total cost of the MDA.

Below you can learn more about the possibility of financing your studies as well as scholarship opportunities offered in conjunction with our corporate partners. If you’d like to know more, refer to this document.

ISDI has a scholarship program whose purpose is to support and encourage the inclusion of all those people who want to be part of its digital ecosystem, as well as to assist society and companies on their path to digital transformation. All those candidates who have passed the admissions process and have therefore been admitted to one of our programs may apply for one of the ISDI Scholarships.

We will assess each individual case in order to understand the personal needs of each application and we will help you find the option that best suits your needs.

This is all made possible thanks to ISDI’s reinvestment of a portion of its profits into the scholarship program.

Please read this document to get more information.

MDA ADMISSIONS PROCESS

In six simple steps, you can access the program that will change your career.

1
Step 1

Admissions Form

Generated with Avocode.

The first step to start the admissions process will be to fill out the admissions form with the requested information. The Admissions Team will then contact you as soon as possible to answer any questions you may have. The selection of students for ISDI’s master’s programs is crucial, and it will be the Admissions Department who will accompany you during this process.

2

We will invite you to have a chat with us—either by phone or in person—in which you will receive personalized advice from our Admissions Manager.

In this first meeting, we will get a grasp of where you are in your career and what your plans are after completing the program. We will clear up all your doubts concerning the content of the program, the learning methodology, your future peers, and financing possibilities. At ISDI, you will have the opportunity to discover our facilities, the work space available to students, the program team and our ISDIness culture and essence.

We will also invite you to an Info Session, Open Day or any event that will be held in the near future.

3

In order to validate your profile, we need you to send us the following information prior to the interview: a 1- to 2-page cover letter, professional letter of recommendation (optional), up-to-date CV/LinkedIn profile, academic record and ID/passport.

4

Once your questions are resolved, we will coordinate an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile, as well as your personality and values.

The interview is an essential part of the admissions process and may be carried out in person or via video call.

5
After conducting the admissions interview, the other members of the Admissions Committee will evaluate your application together with the input of the person who has met you.
In a period of three to seven days, we will inform you of our decision.
6

If admitted, we will tell you how to make the payment to reserve your spot and enroll in the program.

At that point, you will become part of the ISDI Ecosystem. We will inform you of talks and events that you can attend before starting classes to meet your future classmates and touch base with the digital world.

Welcome to ISDI!

Admission
form

If you have any questions, feel free to give us a call 900 814 144 FREE CALL +34 917 373 925 (+521) 55 40 80 45 85 Call from Mexico (+521) 5561119917 Call from Mexico +34 917 373 925

XISDI COMMUNITY

Serás parte de la comunidad ISDI para siempre

Never stop learning! At ISDI, we help you stay on top of the latest trends in the digital market through our lifelong learning initiatives.

Attend our xISDI Learning Tracks, exclusively for alumni.

These are training seminars through which you can learn, in a strategic/tactical way, everything you need about the most disruptive and exponentially growing trends in the market.

Get certified in areas such as Voice Technologies, Blockchain, Artificial Intelligence or Marketing Technologies, among others.

Free annual access through the xISDI platform to the updated academic content of the program you studied.

Develop your employability and entrepreneurship skills, and join the digital economy as a professional prepared for transformation.

At ISDI, we have different Career Paths at your disposal so that you can:

  • Define your objective, put together your value proposition, grow in market positioning and achieve your goals.
  • Get in touch with the Career Advisors team and our panel of experts to book one-to-one work sessions in which you can create an action plan for your professional development.
  • Sign up for the best career opportunities with the xISDI Job Board. Each year, we post an average of 400 job offers on this platform.
  • Work with and learn from the best, with the content available on our Talent Box platform. In it you will find all the resources necessary to design your own career plan.

If working for someone else isn’t your thing, and you think you have or are about to find the next great digital business idea... Access the entrepreneurship support services: 

  • ISDI Start is the startup incubator for ISDI and xISDI students. You can find all the information about the program and dates on the webpage.
  • ISDI Investors Club. Access the best investment opportunities validated by ISDI Accelerator and from ISDI Start. Join our network of private and institutional investors.
  • Expose your talent to the market. Share your knowledge with the largest professional digital network through all our networking initiatives.
  • Give back a bit of everything you’ve learned and mastered, and help others achieve digital transformation by collaborating with our ISDI Foundation.
  • Sign up to receive a copy of our specialized magazine. Follow us and share everything that happens at the ISDI Campus through our social networks and LinkedIn profile!
xISDI MDA

Upon completion of any of our programs, students become part of the xISDI alumni community: a network of more than 4,000 professionals and entrepreneurs with whom to share challenges and interests. Thanks to the xISDI community, students can develop their talent with free exclusive services and advice on personal and professional growth. Start a master's degree at ISDI. Join the largest professional community on the digital market.

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