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Blended International English

Become the leader of the Digital Transformation of your company.

A unique training experience that combines FACE-TO-FACE LEARNING and ONLINE TRAINING including three weeks with the finest top-calibre digital experts from around the world.

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Directed at international professionals

Multinational professionals who want to lead teams or digitalization projects.

Marketing and Communication experts who need to take the leap into the digital world. 

Specialists in digital fields wishing to acquire a comprehensive knowledge of the online world and lead the change.

Students GMDB
Average age 39 years
Work
experience
15 years

Upon graduating from ISDI… 24% of our students have started their own online companies and 68% of our students have started career paths in the digital sector

Request more information about GMDB Fill in your details and you can download the GMDB prospectus. Spanish Language

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Fondo Diagonal

Your moment is now

Obtain a comprehensive vision of the worldwide Digital ecosystem with renowned experts on a global scale.

Develop the ability to lead and execute digital strategies and take charge in the decision-making process for complex projects.

Staying updated with the latest trends will give you a competitive advantage in leading the transformation of your company.

 

GMDB

Duration

9 months

Fees

10% DISCOUNT IF PAID IN FULL BEFORE THE PROGRAM BEGINS,  ONLY UNTIL 31ST DECEMBER

31.365 Fee without discount: 34.850
RESERVATION

Tuition Fee

2.450

Option A

In Full

28.915

Before the program starts (May 2019)

Option B

Installments

31.850

The payment is made in three installments:

10.665€ - May 2019
10.665€ - Aug 2019
10.520€ - Nov 2019

Option A Total
31.365
Option B Total
34.850
Sabadell

FINANCE YOUR STUDIES IN ISDI

From ISDI we offer our students the possibility of obtaining financing with very advantageous conditions. Check the possibilities and advantages of financing during the admission process.

Your journey

Boston

Boston

RCC-HARVARD

24 - 28 Jun 2019

VIRTUAL CAMPUS

Online

VIRTUAL CAMPUS

29 Jun - 17 Nov 2019

Silicon Valley

Silicon Valley

SAN FRANCISCO

18 - 22 Nov 2019

VIRTUAL CAMPUS

Online

VIRTUAL CAMPUS

23 Nov '19 - 16 Feb '20

Madrid

Madrid

ISDI CAMPUS

17 - 21 Feb 2020

THE FIRST GLOBAL EXECUTIVE MASTER'S DEGREE IN DIGITAL BUSINESS OFFERED IN THE WORLD

The Global Executive MDB gathers together all the disciplines involved in the management of internet businesses to achieve a unique global vision. The keys:

THE MOST PROMINENT EXPERTS OF THE DIGITAL SECTOR

The Global MDB faculty consists of experienced digital experts from around the world, who work in companies such as Facebook, Twitter, Accenture, Havas Media or Spotify.

LOCAL VISITS TO LEADING DIGITAL COMPANIES

You’ll have the opportunity to visit the facilities of important companies and organizations such as MIT Media Lab, Google, Mobile World Capital, Linkedin, and Salesforce.

INTERNATIONAL NETWORKING OPPORTUNITIES

The Global MDB provides you with exclusive international networking that will allow you to promote your business, learn from others, and acquire potential partners and investors.

Program details

18 modules in a blended format + a practical Backbone project that involves digitalizing a real company.

PROGRAM INTRO & AGILE METHODOLOGIES

  • Global program introduction
  • Program methodology and backbone project
  • Business Models CANVAS
  • Agile Methodology
  • KNOW YOU: Digital Identity workshop
  • The moment is now. Welcome to Global

WORKSHOP

  • Scrum/Agile
  • Business Model CANVAS
  • Digital Identity

Leading expert

Jeremiah Gardner

Jeremiah Gardner

Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB

Digital Marketing

  • Marketing Basics
  • Digital Marketing Strategy
  • Digital Marketing Plan
  • Digital branding building case: Burberry
  • Customer Journey
  • Customer care and social CRM
  • Marketing automation: Salesforce

WORKSHOP

  • CRM: Salesforce Marketing Automation

Leading expert

Craig Crawford

Craig Crawford

IT Strategist

DIGITAL INNOVATION & TRENDS

 
  • Platform and Ecosystem Strategies
  • The future of Government and the Big Software battles
  • Blockchain Impact on the Digital Economy
  • How Crowdsourcing can help your business succeed
  • Sparking Innovation Inside a Large Organization: What works
  • Considerations for using machine learning in industry
  • The Digital Transformation of Customer Touch Points in the Purchase Process
  • Competing for the Market: Platform Competition and Mobile Apps
  • How customers solve GDPR compliance
 

WORKSHOP

  • DEVELOP YOU! Positioning in the market

Leading expert

Colin Maclay

Colin Maclay

Research Professor and Executive Director of the Annenberg Innovation Lab at USC

DIGITAL TECHNOLOGY

  • Internet architecture
  • Agile methodologies applied to application development
  • Digital Technology: concepts and innovation
  • Internet infrastructure and cloud computing
  • Service integrations and APIs
  • Products and Services
  • Disruptive IoT
     

 

WORKSHOP

  • Amazon Web Services
  • Chatbots

Leading expert

Alexandra Deschamps-Sonsino

Alexandra Deschamps-Sonsino

Head of Labs @ Bulb/ Author of 'Smarter Homes: how technology will change your home life'

Blockchain

  • Blockchain Basics
  • Cryptocurrencies
  • Open Contracts
  • Other Applications
  • The Future of Blockchain

Leading expert

Amanjyot Johar

Amanjyot Johar

Blockchain Tech and Investment Strategy @ Proteum

Artificial Intelligence

  • Introduction to Artificial Intelligence
  • Problem solving fundamentals
  • Machine Learning
  • Data & Deep Learning
  • Artifical Intelligence and its use today
  • The future of Artifical Intelligence

Leading expert

Ed Fernandez

Ed Fernandez

Board Director · Early Stage VC · Advisor & Entrepreneur · YPO

Digital Content

  • Content Strategy
  • Content Progamming
  • Content Marketing
  • Content Management
  • CMS and the key factors for its selection

WORKSHOP

  • Design Thinking Mural.ly

Leading expert

Gina Wessels

Gina Wessels

UX

  • Strategic Services Design
  • Strategic Services Design
  • UX heuristic analysis
  • Multiscreen Prototyping
  • Experiences with Design Tools

WORKSHOP

  • Prototyping UXPin

Leading expert

Talia Wolf

Talia Wolf

Founder & CEO of GetUplift

Mobile and Apps

  • Mobile ecosystem
  • Mobile technology and Business Models
  • Apps Marketing
  • ASO and AVO
  • Mobile metrics and analytics
  • Mobile UX
  • Mobile payments

WORKSHOP

  • Mobile and Apps (ASO)

Leading expert

Moritz Daan

Moritz Daan

Author of the Advanced ASO Book, Partner & Co-Founder at Phiture

SEARCH

  • Search foundations
  • SEM Strategy
  • Adwords SEM Design advanced Campaigns
  • Adwords SEM Configurate and optimize advance campaigns
  • AdWords Smart Campaigns
  • SEO: Optimizing a website
  • SEO Strategy
  • SEO Project management and advanced tools

WORKSHOP

  • Google AdWords Smart Campaigns
  • SEMrush

Leading expert

Fuencisla Clemares

Fuencisla Clemares

Country Manager at Google Spain & Portugal

eCommerce

  • E-commerce strategy and business models
  • Acquisition and Conversion
  • Marketplaces
  • Mobile Commerce
  • Payment methods
  • E-commerce platforms
  • Logistics and customer service
  • Industry Leader Masterclass: Zalando

WORKSHOP

  • Shopify

Leading expert

Irene Noriega

Irene Noriega

Global One-to-One Marketing Specialist at IKEA Group

STARTUPS & ENTREPRENEURSHIP

  • Startup Creation
  • From the idea to the business model
  • Agile and Lean Canvas for Digital Professionals
  • Digital Tx Organization Design
  • Startup culture in corporations
  • Startups Valuation / Foundation
  • Startup Models
  • Exit Search
  • Local visit to Salesforce

WORKSHOP

  • Lean Startup

Local visit to

Leading expert

Soujanya Bhumkar

Soujanya Bhumkar

Previously Vice President, Global Partnerships and Head of Mobile and Communications Partnerships at Yahoo! Inc.

Digital Transformation

  • Disintermediation and Digital Opportunity
  • Digital HR Talent
  • Digital Enterprise
  • Managing Digital Change in Organization
  • Digital transformation: The Roadmap

WORKSHOP

  • Talent Assessment

Local visit to

Leading expert

Navi Radjou

Navi Radjou

Silicon Valley Author, Thinker & Scholar

DIGITAL MEDIA & ADVERTISING

  • Advertising and Digital Media
  • Advertising Ecosystem Overview & Players
  • Content Marketing Strategy
  • Performance Marketing
  • Mobile Advertising
  • Technologies for Online Advertising
  • Ad platforms: RTB & Programmatic Advertising

WORKSHOP

  • Programmatic Buying
  • DMP: Data Management Platform

Leading expert

Rob Thurner

Rob Thurner

Founder and CEO at Burn The Sky

Social Networks

Social Media Strategy

  • Social Media Plan
  • Community Management
  • Data driven Marketing
  • Real time content
  • Social Media viralization

WORKSHOP

  • Facebook Ads
  • Monitoring and active listening

Leading expert

Mark Ralphs

Mark Ralphs

Partner and MD at Good Rebels

Data Analytics & Metrics

  • Data, Metrics and KPIs Business Intelligence
  • Metrics Applied to B2B
  • Metrics Applied to B2C
  • Metrics Applied to the Media Sector
  • Tracking Tools: Google Analytics
  • Data Visualization
  • Big Data and AI

WORKSHOP

  • Google Analytics 
  • Dashboards and Data Analysis Tableau

Leading expert

Krista Seiden

Krista Seiden

Product Manager, Google Analytics at Google

Digital Law & Enterprise

  • Collaborative Economy
  • Steps for a Digital Business Kick-off
  • Digital Marketing - A Legal Guide
  • Online Content Regulation - Copyrights, Personality Rights and Liability of Intermediary Service Providers
  • E-Commerce and Operating an Online Business
  • Privacy & Data Protection
  • Electronic Signatures
  • Cloud Computing and SaaS
  • The new digital professional framework
  • Industry 4.0
  • Data-Driven New Business Models
  • Cybersecurity
  • Supply Chain
  • IOT Product and Services in a Digital Enterprise

WORKSHOP

  • Round table Internet Fraud & CyberCrime
  • Legal Negotiations - Practical Case Studies
  • Digital Roadmap

Leading expert

Óscar Gallego

Óscar Gallego

Digital Senior Director, Europe, BHGE Oil and Gas / Chairman Of The Board, Spain, GE Digital

INTERNATIONALIZATION

  • Smart Cities
  • Fintech
  • Artificial Intelligence
  • Blockchain
  • The ISDI Experience

Leading expert

Javier Rodríguez Zapatero

Javier Rodríguez Zapatero

Executive Chairman at ISDI
  • Participants will study on a backbone project which involves developing and transforming the Digital Business Model of renowned multinational companies in sectors such as Telco, Banking, Luxury and Retail.
  • Students will work in groups to achieve outstanding results. Teams will be chosen based on each members´s existing knowledge of digital fields and complimentary skill sets.
  • Throughout the duration of the Backbone Project students will be led by digital mentors and coaches.

WORKSHOP

  • Briefing. Explanation
  • Milestone 1. MARKETING PLAN
  • Milestone 2. DIGITAL CONTENT
  • Milestone 3. SOCIAL MEDIA PLAN
  • Milestone 4. TECHNOLOGY & WEB DESIGN
  • D1. 1st Deliverable
  • Milestone 5. E-COMMERCE
  • Milestone 6. SEARCH PLAN
  • Milestone 7. DIGITAL ADVERTISING
  • Milestone 8. METRICS & DASHBOARD
  • GRADUATION CEREMONY

Professional development is life-long

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
Talent Box
Talent Box We empower with our Talent Box, so you will be able to lead your digital professional career. Know yourself, Develop Yourself, Market Yourself
Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
App xISDI
App xISDI Download the App to access all the content, events, selection processes and workshops that we organize. Visit the App Store or Google Play to download the app.
ISDI Updates & ISDI Talks
ISDI Updates & ISDI Talks Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.

I want to be a student!

There are only 3 requirements to enter the GMDB: you must have degree level studies, work experience and a desire to digitalize.

1
Step 1

ADMISSION FORM

If you are interested, please fill in our admission form.

2
Step 2

INTERVIEW

We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.

3
Step 3

ENROLLMENT

In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.

WE CALL YOU