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Blended International English

Become the leader of the Digital Transformation of your company.

A unique training experience that combines FACE-TO-FACE LEARNING and ONLINE TRAINING including three weeks with the finest top-calibre digital experts from around the world.

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Directed at international professionals

Multinational professionals who want to lead teams or digitalization projects.

Marketing and Communication experts who need to take the leap into the digital world. 

Specialists in digital fields wishing to acquire a comprehensive knowledge of the online world and lead the change.

Students GMDB
Average age 39 years
Work
experience
15 years

Upon graduating from ISDI… 24% of our students have started their own online companies and 68% of our students have started career paths in the digital sector

Request more information about GMDB Fill in your details and you can download the GMDB prospectus. Spanish Language

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Your moment is now

Obtain a comprehensive vision of the worldwide Digital ecosystem with renowned experts on a global scale.

Develop the ability to lead and execute digital strategies and take charge in the decision-making process for complex projects.

Staying updated with the latest trends will give you a competitive advantage in leading the transformation of your company.

 

GMDB

Duration

9 months

Fees

10% EARLY BIRD DISCOUNT ONLY UNTIL MARCH 31st

31,365 Fee without discount: 34,850
RESERVATION

Tuition Fee

3,000

Option A

In Full

28,365

Before the program starts (June 2018).

Option B

Installments

30,105

The payment is made in three installments:

10,035€ - Jun 2018
10,035€ - Sep 2018
10,035€ - Dec 2018

Option A Total
31,365
Option B Total
33,105
Sabadell

FINANCE YOUR STUDIES IN ISDI

From ISDI we offer our students the possibility of obtaining financing with very advantageous conditions. Check the possibilities and advantages of financing during the admission process.

Your journey

Boston

Boston

RCC-HARVARD

25 June - 1 July 2018

Virtual campus

Online

Virtual Campus

2 Jul - 21 Oct 2018

Barcelona

Barcelona

ISDI SPAIN

22 - 28 October 2018

Campus Virtual

Online

Virtual Campus

29 Oct 2018 - 7 Mar 2019 

Silicon Valley

Silicon Valley

ISDI USA

8 - 14 April 2019

Sign up for the next information session

We organize information sessions on a regular basis so you can know the program in depth and solve all the questions you might have about it. Come and discover our headquarters and plan your professional future. 

Need reservation

Information session

Tuesday 20th March, 19:30h (CET)

Online Session

Complete the form requesting your presence.

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THE FIRST GLOBAL EXECUTIVE MASTER'S DEGREE IN DIGITAL BUSINESS OFFERED IN THE WORLD

The Global Executive MDB gathers together all the disciplines involved in the management of internet businesses to achieve a unique global vision. The keys:

THE MOST PROMINENT EXPERTS OF THE DIGITAL SECTOR

The Global MDB faculty consists of experienced digital experts from around the world, who work in companies such as Facebook, Twitter, Accenture, Havas Media or Spotify.

LOCAL VISITS TO LEADING DIGITAL COMPANIES

You’ll have the opportunity to visit the facilities of important companies and organizations such as MIT Media Lab, Google, Mobile World Center, Linkedin, and Salesforce.

INTERNATIONAL NETWORKING OPPORTUNITIES

The Global MDB provides you with exclusive international networking that will allow you to promote your business, learn from others, and acquire potential partners and investors.

Program details

15 modules in a blended format + a practical Backbone project that involves digitalizing a real company.

PROGRAM INTRODUCTION AND AGILE METHODOLOGIES

  • Global program introduction
  • Program methodology and backbone project
  • Business Models CANVAS
  • Agile Methodology
  • KNOW YOU: Digital Identity workshop
  • The moment is now. Welcome to Global

WORKSHOP

  • Scrum/Agile
  • Business Model CANVAS
  • Digital Identity

Leading expert

Paul Iliffe

Paul Iliffe

VP of Product at Tuenti

DIGITAL INNOVATION TRENDS

  • The future of Government and the Big Software battles
  • Blockchain Impact on the Digital Economy
  • How Crowdsourcing can help your business succeed
  • Sparking Innovation Inside a Large Organization: What works
  • Considerations for using machine learning in industry
  • The Digital Transformation of Customer Touch Points in the Purchase Process
  • Competing for the Market: Platform Competition and Mobile Apps
  • How customers solve GDPR compliance

WORKSHOP

  • DEVELOP YOU! Positioning in the market

Local visit to

Leading expert

Joshua Benton

Joshua Benton

Founder and director Nombre at Nieman Journalism Lab, Harvard University

DIGITAL MARKETING

  • Marketing Basics
  • Digital Marketing Strategy
  • Digital Marketing Plan
  • Digital branding building case: Burberry
  • Customer Journey
  • Customer care and social CRM
  • Marketing automation: Salesforce

WORKSHOP

  • CRM: Salesforce Marketing Automation

Local visit to

Leading expert

Brent Chaters

Brent Chaters

Digital Marketing & Strategy Executive / Author

Digital Content & UX

  • Content Strategy
  • Content Marketing
  • Content Management and CMS
  • Content Monetization and new distribution channels
  • Multi platform development mobile/web mobile
  • Strategic Service Design
  • Interface Design and Usability & Mobile Usability
  • Purchase Conversion Improvement Design

WORKSHOP

  • Design Thinking Mural. Ly
  • Prototyping UXPin

Masterclass

Leading expert

Jon Burkhart

Jon Burkhart

Content Strategy + Copy | Author | SXSW Board | Speaker: Content/Social/Agile/Sports Marketing + Storytelling + Fandom

Social Networks

  • Social Media Strategy
  • Social Media Plan
  • Community Management
  • Data driven Marketing
  • Real time content
  • Social Media viralization

WORKSHOP

  • Facebook Ads
  • Monitoring and active listening

Masterclass

Leading expert

Mark Ralphs

Mark Ralphs

Partner and MD at Good Rebels

DIGITAL TECHNOLOGY & IOT

  • Internet architecture
  • Agile methodologies applied to application development
  • Digital Technology: concepts and innovation
  • Internet infrastructure and cloud computing
  • Service integrations and APIs
  • Products and Services
  • Disruptive IoT

WORKSHOP

  • Amazon Web Services
  • Chatbots

Masterclass

Leading expert

Nick Hunn

Nick Hunn

CTO WiFore Consulting

MOBILE & APPS

  • Mobile ecosystem
  • Mobile technology and Business Models
  • Apps Marketing
  • ASO and AVO
  • Mobile metrics and analytics
  • Mobile UX
  • Mobile payments

WORKSHOP

  • Mobile and Apps (ASO)

Local visit to

Leading expert

Fernando González-Mesones

Fernando González-Mesones

COO Docomo Digital y CEO B! (NTT Docomo Group)

E-Commerce

  • E-commerce strategy and business models
  • Acquisition and Conversion
  • Marketplaces
  • Mobile Commerce
  • Payment methods
  • E-commerce platforms
  • Logistics and customer service

WORKSHOP

  • Shopify

Masterclass

Leading expert

Jenny Ming

Jenny Ming

CEO & President at Charlotte Russe

SEARCH ENGINES

  • Search foundations
  • SEM Strategy
  • Adwords SEM Design advanced Campaigns
  • Adwords SEM Configurate and optimize advance campaigns
  • AdWords Smart Campaigns
  • SEO: Optimizing a website
  • SEO Strategy
  • SEO Project management and advanced tools

WORKSHOP

  • Google AdWords Smart Campaigns
  • SEMrush

Masterclass

Leading expert

Javier Rodríguez Zapatero

Javier Rodríguez Zapatero

Executive Chairman at ISDI

DIGITAL MEDIA & ADVERTISING

  • Advertising and Digital Media
  • Advertising Ecosystem Overview & Players
  • Content Marketing Strategy
  • Performance Marketing
  • Mobile Advertising
  • Technologies for Online Advertising
  • Ad platforms: RTB & Programmatic Advertising

WORKSHOP

  • Real Time Bidding
  • DMP: Data Management Platform

Masterclass

Leading expert

Jeremy Spiller

Jeremy Spiller

International Speaker, Trainer and Consultant, helping businesses grow sales with expert digital marketing

Data Analytics and Metrics

  • Data, Metrics and KPIs Business Intelligence
  • Metrics Applied to B2B
  • Metrics Applied to B2C
  • Metrics Applied to the Media Sector
  • Tracking Tools: Google Analytics
  • Data visualization
  • Big Data and AI

WORKSHOP

  • Google Analytics
  • Dashboards and data analysis Tableau  

Masterclass

Leading expert

Adam Greco

Adam Greco

Senior Partner at Analytics Demystified

Digital Law

  • Collaborative Economy
  • Steps for a Digital Business Kick-off
  • Online Content Regulation - Copyrights, Personality Rights and Liability of Intermediary Service Providers
  • E-Commerce and Operating an Online Business
  • Privacy & Data Protection
  • Electronic Signatures
  • Cloud Computing and SaaS

WORKSHOP

  • Round table Internet Fraud & CyberCrime
  • Legal Negotiations - Practical Case Studies

Masterclass

Leading expert

Liyen McCoy

Liyen McCoy

Co founder AndCo Law

Digital Enterprise

  • Digital Enterprise Strategy
  • Digital Investment Roadmap
  • Innovative Digital Business Models
  • The New Digital Professional Framework
  • Data-driven new Business Models
  • The CIO Opportunity (Chief Information Officer)
  • Digital Value Chain
  • Digital Tech Framework: Enterprise Digital Technology, Cloud, IoT, Systems, Cybersecurity
  • Key capabilities of digital enterprise: analytics and collaborations

WORKSHOP

  • Digital Roadmap

Masterclass

Leading expert

Julie Holmes

Julie Holmes

Managing Director, Inline Strategy | Speaker | Digital Marketing & Sales Advisor

STARTUPS & ENTREPRENEURSHIP

  • Startup Creation
  • From the idea to the business model
  • Agile and Lean Canvas for Digital Professionals
  • Digital Tx Organization Design
  • Startup culture in corporations
  • Startups Valuation / Foundation
  • Startup Models
  • Exit Search

WORKSHOP

  • Lean Startup

Local visit to

Leading expert

Jeremiah Gardner

Jeremiah Gardner

Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB

DIGITAL TRANSFORMATION

  • Disintermediation and digital opportunity
  • Digital HR Talent
  • Digital Enterprise
  • Managing digital change in organizations
  • Digital transformation: The roadmap

WORKSHOP

  • Final Talent Assessment

Local visit to

Leading expert

Fátima Gallo

Fátima Gallo

Digital Talent Manager de ISDI

BACKBONE PROJECT

  • Participants will study on a backbone project which involves developing and transforming the Digital Business Model os renowned multinational companies in sectors sucha as Telco, Banking, Luxury and Retail.
  • Students will work in groups to achieve outstanding results. Teams will be chosen based on each members´s existing knowledge of digital fields and complimentary skill sets.
  • Throughout the duration of the Backbone Project students will be led by digital mentors and coaches.

WORKSHOP

  • Birefing. Explanation
  • Milestone 1. MARKETING PLAN
  • Milestone 2. DIGITAL CONTENT
  • Milestone 3. SOCIAL MEDIA PLAN
  • Milestone 4. TECHNOLOGY & WEB DESIGN
  • D1. 1st Deliverable
  • Milestone 5. E-COMMERCE
  • Milestone 6. SEARCH PLAN
  • Milestone 7. DIGITAL ADVERTISING
  • Milestone 8. METRICS & DASHBOARD
  • GRADUATION CEREMONY IN SILICON VALLEY

Professional development is life-long

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
Talent Box
Talent Box We empower with our Talent Box, so you will be able to lead your digital professional career. Know yourself, Develop Yourself, Market Yourself
Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
App xISDI
App xISDI Download the App to access all the content, events, selection processes and workshops that we organize. Visit the App Store or Google Play to download the app.
ISDI Updates & ISDI Talks
ISDI Updates & ISDI Talks Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.

I want to be a student!

There are only 3 requirements to enter the GMDB: you must have degree level studies, work experience and a desire to digitalize.

1
Step 1

ADMISSION FORM

If you are interested, please fill in our admission form.

2
Step 2

INTERVIEW

We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.

3
Step 3

ENROLLMENT

In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.

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