Ecommerce Activation Program
- Online
April 15th 2021
- Spanish
An ecommerce program in partnership with Shopify in which students create and launch a real online store to market.
A dynamic 12-week program designed for entrepreneurial spirits looking to acquire a practical skillset with Shopify to create and launch an online store and start selling products during the program, taught by leading experts from leading digital companies.
Apply nowAn ecommerce program in partnership with Shopify in which students create and launch a real online store to market.
The Ecommerce Activation Program (ECOM), in partnership with Shopify, is a dynamic and iterative online program and designed for entrepreneurs who want to create or redirect their business online. People of any level looking for a practical program will be provided with tools and knowledge to launch their ecommerce from scratch. Take the first step towards launching an ecommerce from start to finish in a safe environment, surrounded by professionals who are experts in all areas of the digital environment.
12 weeks designed to create, iterate, launch and maximize your capabilities by:
- Live interactive sessions taught by the best active experts in the different areas of e-commerce including experts from Shopify.
- Practical online workshops, 100% practical and dynamic with which you will end up mastering e-commerce tools while you perfect the rest of your digital skills.
- Mentoring and group work in virtual rooms mentored by expert tutors. Each team will have access to a tutor who will guide you on your journey to success.
- Digital pills like webinars, podcasts, and additional reading materials to provide a deeper insight into key insights.
DO YOU WANT TO JOIN THE DIGITAL REVOLUTION? DOWNLOAD OUR CATALOGUE TO KNOW HOW.
WHERE & WHEN
Choose the format that suits you according to your time availability.Adapted formats
Go digital at the pace you need. Study when you want and how you want.
With ECOM, in just 12 weeks you will become an expert in ecommerce and digital business.
Online
April 15th - July 1st 2021
12 weeks
Mondays and Wednesday 19h - 21h. Fridays 18h - 21h
PROGRAM DETAILS
You will gain skills across the business chain, from store building and design, investing in digital marketing campaigns, to data-driven analysis and decision-making to optimize sales.
SYNCHRONOUS MASTERCLASSES AND PRE-RECORDED CLASSES
Learn about business models lean and agile methodologies, prototyping, development of a business plan. Learn marketing and promotion strategies to define the brand, Digital Marketing, Marketing Funnel, Google and Facebook Ads, Web analytics, Data & Dashboards
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Semana 0Foundations Week
- 0
- 1
Semana 0Semana de introducción para asegurar que todos los alumnos comienzan en el mismo nivelDescubre la metodología ISDI mientras profundizas en los fundamentos del marketing digital y el funnel de marketing, claves para el éxito de tu negocio.
Guest speakers -
WEEK 0FOUNDATIONS WEEK
- 0
- 1
WEEK 0Introductory week to ensure that all students start at the same baselineLearn about the program journey and methodology and dive into the Digital Marketing Fundmantals, Digital Marketing Models: The Funnel
Faculty Member:
Nacho de Pinedo, Co Founder & CEO at ISDI / PhD in MarketingGuest speakers
César CrespoCTO at ISDI
Rafael LópezHead of PMO and Data at ISDI
Aquilino PeñaFounder at Kibo Ventures -
WEEK 1MARKET TRENDS & ECOMMERCE STORE CONCEPT
- 0
- 1
WEEK 1Learn processes for determining your store’s content and how to use the tools to develop and evaluate the content for your ecommerce storeTendencias de mercado, ecommerce & Marketplaces y plataformas de comercio electrónico.
Faculty Member:
César Crespo, CTO at ISDIGuest speakers
Rafael LópezHead of PMO and Data at ISDI
Francisco ServiaSenior Product Manager at Amazon
Marcelo RoyánInnovation and Digital Product Director at Reclamador -
WEEK 2PROTOTYPING
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- 1
WEEK 2Learn to prototype and dive into the mind of your userPrototyping, Product Design and Usability and UX tools
Faculty Member:
Álvaro Romero, Digital Strategy & Experience Director @ Accenture InteractiveGuest speakers
Ismael ViejoHead of Product Design at CoverWallet -
WEEK 3HOW TO LAUNCH A STORE
- 0
- 1
WEEK 3Configure a Shopify store with a theme, design, categories and products.Shopify, Store Configuration, Design and Usability.
Faculty Member:
Rafael López, Head of PMO and Data at ISDIGuest speakers
Enrique SánchezRetail and International Forwarding Division Director at Grupo Sesé
Fernando AparicioSocial Commerce Director at Amvos Consulting
Ismael ViejoHead of Product Design at CoverWallet -
WEEK 4DROPSHIPPING & TECHNICAL CONFIGURATIONS
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- 1
WEEK 4Understand dropshipping and how to configure the integration between Shopify & Aliexpress. Ensure the platform is ready to process ordersDropshipping, Technical Configuration, Shopify, Aliexpress and Oberlo.
Faculty Member:
Ignacio Martín Serrat, COO at ICP LogísticaGuest speakers
César CrespoCTO at ISDI -
WEEK 5ANALYTICS & DATA-DRIVEN ECOMMERCE
- 0
- 1
WEEK 5Learn about analytics & how to run efficient campaigns. Look at data points and optimize your store accordinglyAnalytics and Data-driven eCommerce, Digital Analytics and e-Commerce & Marketplaces trends.
Faculty Member:
Javier Arenillas, Growth Manager at The CocktailGuest speakers
Alba Alonso SiverioAssociate Director, Business Analytics at ESADE
Víctor PascualCo-founder at OneTandem
Fernando AparicioSocial Commerce Director at Amvos Consulting -
WEEK 6GOOGLE ADS
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- 1
WEEK 6You’ll be creating promotional campaigns using Google Ads and tracking your conversion rates and measuring KPIs.Google Ads, Advertising and Digital Media and Technology and Trends in Digital Advertising.
Faculty Member:
Carlos Álvarez Ramallo, Industry Manager (Finance-Banking) at GoogleGuest speakers
Javier ZubeldiaAccount Director at The Science of Digital
Esther ChecaHead of Innovation at T2O media, Digital Media Agency
Albert Serrano PonsCountry Manager Spain Privalia & vente-privee
Gonzalo VerdejaPerformance Account Manager at Making Science -
WEEK 7FACEBOOK ADS
- 0
- 1
WEEK 7Learn how to create promotional campaigns on Facebook/Instagram using Facebook Ads.Facebook Ads, Building Brand Preference in the Digital Environment and The advertiser's perspective in the face of Digital Advertising
Faculty Member:
Dennis D. Neiman, Head of Innovation at MultiPlatform ContentGuest speakers
Beatriz CalzadaPerformance Media Director at Performics Spain
Marta Prieto MorenoHead of Social Performance at WINK
Phil GonzalezInstagramers Networks Founder, Writer and Speaker -
WEEK 8CRM & AUTOMATION
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- 1
WEEK 8Learn how to create segmentations & automations in database to engage customers.CRM & Automation, Digital Client and CRM and From CRM to CEM.
Faculty Member:
Miguel Estrada, Digital Consultant: Marketing, Product & Development at FioraGuest speakers
Omar RoisCo-Founder at Xeerpa
Susana TorresCustomer Success Manager at Omega CRM -
WEEK 9BUSINESS PLAN & HOW TO LAUNCH A COMPANY
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- 1
WEEK 9Learn how to create a business plan and the basic tenets of how to launch a company.Business Plan and How to Start a Company, Startup Creation and Startup Financing.
Faculty Member:
Miguel Ángel Díez Ferreira, Director IMPACT Accelerator & Co-Founder & Member of the Board ISDIGuest speakers
Aquilino PeñaFounder at Kibo Ventures
Vanessa PalmerBusiness Development Manager at CaixaBank
Julio Gómez OrtegaSecurity Consultant at Telefonica & Co-Founder at Cositas de España -
WEEK 10FINAL PRESENTATIONS
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- 1
WEEK 10Presentation of final projects in front of a panel of jurors made up of leading digital experts.Attain feedback on e-commerce store format, store performance and business plans.
Faculty Member:
César Crespo, CTO at ISDIGuest speakers
Rafael LópezHead of PMO and Data at ISDI -
SEMANA 12Iteración final
- 0
- 1
SEMANA 12Iteración final, último entregable eCommerce Activation ProgramMomento de la verdad: entrega y defensa del proyecto de ecommerce ante un jurado compuesto por destacados profesionales digitales. Un valioso feedback sobre las decisiones tomadas para crear tu ecommerce, el rendimiento de la tienda y tu business plan para conseguir que el negocio sea rentable.
Guest speakers
CREATE AND LAUNCH A REAL ECOMMERCE STORE
Experience the entire process of creating and launching an ecommerce store while learning about the essentials such as ecommerce platforms, marketplaces, dropshipping, payment methods, customer care, CRM, conversion optimization and sales analytics.
- 0
En la semana 4 tendrás operativo en el mercado tu propio prototipo ecommerce. Y para cuando acabe el ECOM, habrás adquirido y aplicado de forma práctica tanto el business plan como todos los conocimientos necesarios en análitica, marketing digital, CRM y Marketing Automation para que sea un negocio de éxito.
Además, si al acabar el programa deseas continuar con la plataforma, ISDI facilitará toda la gestión.
Detalles del Challenge:
- Creación de una web de ecommerce con un modelo logístico de dropshipping.
- Desarrollo de campañas de marketing digital en Facebook y GoogleAds partiendo de un presupuesto real.
- Trabajo a base de iteraciones, adquiriendo conocimientos de herramientas y plataformas clave (Shopify, Amazon, CRM, Social Media, Analytics, AdWords, Chatbot, SEO, y Logística).
- Metodología prueba y error, utilizando recursos reales, tomando decisiones en base a los datos.
- Supervisión por un equipo de mentores que ofrecen orientación y resolución de dudas a cada uno de los equipos.
HANDS-ON WORKSHOPS
Hands-on workshops on the key tools for the success of an e-commerce store: Shopify, Balsamiq, Oberlo, Alibaba, Google Analytics, Google Trends, Mouseflow and Mailchimp.
- 0
Este programa es para aquellos que desean una guía práctica que vaya más allá de la simple teoría. Una herramienta learning by doing para, al finalizar la experiencia, tener un negocio 100% operativo.
En el ECOM la primera semana equilibramos los distintos grados de conocimiento entre alumnos con los fundamentos necesarios para ejecutar un buen negocio ecommerce y, a partir de ahí, aprenderás mediante talleres prácticos de uso de plataformas en tiempo real:
- Trabajarás de forma directa con Google Trends para conocer tendencias de mercado y el concepto ecommerce.
- Crearás tu propio prototipo real de tienda online y configurarás el diseño y las categoría de producto con Shopify.
- Abordaras los aspectos técnicos y de dropshipping con Oberlo y AliExpress.
- Lanzarás el prototipo al mercado y analizarás el rendimiento con Google Analytics y Hotjar.
- Crearás e invertiras dinero real en compañas de Google Ads y Facebook Ads
- Aplicarás estrategias de CRM con tus clientes mediante Shopify.
Incluso, al finalizar el programa tendrás la oportunidad de continuar trabajando y expandiendo tu negocio con el apoyo de ISDI Start, la incubadora propia de ISDI.
We’ve prepared a PDF catalog with all the details so that you can learn more about the program whenever and wherever you want.
Download catalogLearn with our top experts
It’s not just what you learn, it’s who you do it with. You’ll grow alongside leaders from all areas of business. Together, you’ll discover where the digital revolution is headed.
Success Stories & Testimonials
The students are the ones who will best tell their own ISDI experience.
They talk about professors, alumni community, and their professional career turn, made after taking ISDI program.
Ana Rosa Castro
Sales Director Spain at Nordea Asset Management
The Ecommerce Challenge allows you to live in a very real way what it means to start, launch a business and leave the educational field to enter a totally practical experience that I have never been able to promote in other ways.
Jordi Esquinas
Director of Sales at IKEA España
It has allowed me to better understand certain technical aspects that were like a black box for me. I knew they existed but not how much I could get out of them: Google Analytics, the importance of UTMs, Hotjar's possibilities for UX improvement." A couple of tips based on my experience: Don't dropship with Aliexpress during the Chinese New Year. And watch out for Shopify and Oberlo
Pilar Marzo
Brand & Communications Manager at Vodafone
You lose the fear of launching an ecommerce from scratch (something that seemed impossible and unattainable a few months ago). Thanks to ISDI I have been able to 'go further', understand the entire end-to-end process, from the strategic approach to the execution and monitoring of marketing campaigns
Now there are not events
For this program
FEES & ADMISSIONS
Todo lo que necesitas saber antes de tu proceso de admisión.7.650€
Program price
7.268 € Only until March 31st
PRICE
Finance your studies at ISDI
Enrollment
1.150 €
To reserve your place and register.
A single payment that is made at the end of the admission process.
PROMPT PAYMENT
6.118 €
Enjoy a 5% discount if full payment is made before March 31st.
7.268 €
IF YOU PAY IN FULL
6.500 €
One single payment made before the beginning of the program.
7.650 €
At ISDI, we make different financing agreements with banking entities such as Bankia, Sabadell, Santander and Nemuru available to candidates in the admission process.
ISDI has a scholarship program whose purpose is to support and encourage the inclusion of all those people who want to be part of its digital ecosystem, as well as to assist society and companies on their path to digital transformation. All those candidates who have passed the admissions process and have therefore been admitted to one of our programs may apply for one of the ISDI Scholarships.
We will assess each individual case in order to understand the personal needs of each application and we will help you find the option that best suits your needs.
This is all made possible thanks to ISDI’s reinvestment of a portion of its profits into the scholarship program.
Please read this document to get more information.
To start the admissions process, the first step is to fill out the form. Once we have received your request, the admissions team will contact you. The review and selection of students is crucial to the success of ISDI program, and the Admission Department is dedicated guiding you throughout the process.
After reviewing your CV or LinkedIn profile, our Admissions Department will follow up with you via telephone or campus visit. During this conversation, you will receive an assessment by our Admissions Manager. This assessment will focus on understanding your professional needs and goals and how they fit in line with the program. The Admission Manager will answer any questions you may have regarding the program content, learning methodology, student profiles, and financing.
On a campus visit, we would give you a walkthrough of our campus including classrooms, work spaces, staff, and a look at the ISDIness culture that thrives here. We would also invite you to attend a future Info Session, our ISDI Open Day, or other upcoming unique events.
Before an admissions interview, in order to verify your profile, we would need you to send us the following:
- your CV/résumé
- copy of an ID document such as national ID card or passport
Once you are ready to apply, we would set up an admissions interview with a member of our Admissions Committee. The interview would focus on your academic and professional background, as well as your personal goals.
This interview can be conducted in person or via telephone and is a mandatory part of the admissions process. For the interview, we would also ask you to provide us with your Academic record or transcript.
The Admission Committee will review your application documents and interview notes to decide if you are a good fit for the program. Within 7 business days you will receive a phone call or email with a decision from the Admissions Committee.
If you have been granted admission into the program, our Admissions Team will follow up with you regarding details about reservations, tuition & fees, as well as answer any remaining questions.
And once you have been officially admitted into the program, you form part of our ISDI ecosystem. This means we will keep you up-to-date on all events and sessions that you can attend before starting the program, as well as opportunities to meet your future colleagues and begin to truly discover the world of digital business.
Welcome to ISDI!
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If you have any questions, feel free to give us a call 900 814 144 FREE CALL +34 917 373 925 (+521) 55 40 80 45 85 Call from Mexico (+521) 5561119917 Call from Mexico +34 917 373 925
xISDI COMMUNITY
Become a lifelong member of the ISDI community
Upon completion of one of our programs, students become part of the xISDI alumni community. A network of more than 4,000 students made up of professionals and entrepreneurs with whom to share challenges and concerns.
Thanks to the xISDI community, the student will be able to develop their talent with exclusive free services and advice to grow personally and professionally.
Start a master's degree in ISDI, enter the largest professional community in the digital market.
