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Madrid Barcelona
450 hours



Ready to join the digital revolution?

The Digital MBA is a one-of-a-kind, nine-month program in Madrid created to train young, passionate professionals looking to prepare for the digital world. It offers students an overview of digital business and shows how to harness the skills needed to be a future leader of digital.

Combining agile methodologies with contemporary practical challenges to meet real business demands, the Master's program allows a holistic, global vision of the digital sector and the graduate’s place in it.


Want to join the digital revolution? Check out our program catalogue to find out how, today.



Tailormade for young professionals and recent graduates.

The Digital MBA is designed to prepare you for the digital world of tomorrow, today.

You will have the opportunity to learn alongside talented young professionals, gain essential practical skills and learn alongside international classmates from a range of different sectors and countries.


Students come to us after having completed a variety of roles and responsibilities.


From Advertising to Telecommunications, students have previously worked in a broad range of sectors.

Average Age

24 years

Work experience

2 years



Women & Men



An international program for international students

Our aim is always to provide an international perspective in terms of our aims and experience. We work with global experts and invite students from all corners of the world: France, Bangladesh, Russia, Argentina, Spain.



When you join ISDI you’ll be joining more than a digital business school alumni. You’ll be part of an extensive and exclusive ecosystem made up of over 3,000 alumni, professionals, digital entrepreneurs and more than 700 esteemed digital experts in their respective fields.

You’ll have access to the biggest digital job board in Spain and be supported by a specialised team of career advisors, with you every step of the way towards your professional goals and putting you in touch with leading companies and headhunters.

Ahmed Abdelraze

Antonella Catania

Janik Obstmayer



Designed with you in mind. Our programs are created to allow students to work and study in tandem.



14th September


Monday to Thursday from 19:00 to 22:00



5th October 2020


Monday to Thursday from 19:00 to 22:00


Here's an general overview of the program content and what you can expect to discover and learn.


Program Leader

Miguel Ángel Sastre. Phd in Organization.

The consequences of Individuals enhancement through technology are new behaviours that demand a different response In terms of marketing practices. But furthermore, such new Marketing practices have to be aligned with a business strategy, In Itself coherent with the culture and talent of the organization. All such factors are the leadership triggers to bring the company to fulfil Its mission. But the current reality Is that Marketing practices, together with the management of talent, the construction of a corporate culture, the empowerment of employees, and the full delivery of a superb customer experience, all rely on digital tools.


Miguel Ángel Sastre

Vice-Chancellor of Quality en Universidad Complutense de Madrid

Miguel Ángel Sastre

Vice-Chancellor of Quality en Universidad Complutense de Madrid


This course will explore different work and innovation methodologies, helping students learn where they come from, their applications, and most importantly, how to apply them actively throughout the program. Now more than ever, methodologies are important and set the tone for organizations, dictating how they work and establishing a clear ideology, for themselves, employees, and stakeholders. Students will learn about the origins of different methodologies within the Agile framework such as Scrum, Kanban, Design Thinking, and Business Model Canvas, and how they are applied in business. They will take a deep-dive into the inner-workings of these methodologies and learn how to become practitioners.

Faculty member: Diana Bermúdez

Javier Martín

CEO en SumaNetworks

Paul Iliffe

Former VP of Product at Tuenti & Current Director of Product & Design at Telefónica Customer Experience

David Roncero

Open Training Lead at The Hero Camp

Jonny Voon

Digital Innovation Lead at InnovateUK

Ester Serrano Borraz

Independent Service & UX Designer

Sara Pedraz

Innovation Manager at Merck Group

Vittoria Tedaldi

Independent Strategic Research & Creative Facilitation


Team Kanban Practitioner - Business Model Canvas - Value Proposition Model


In this course, you will learn how to read and operate companies in the digital era, achieving an understanding of top-level finance, operations, and business models. You will look at the differences between digital business models and companies and understand the secret for their success based on how they operate. We will dive into customer-centricity under an omnichannel, multi-device, global approach, understanding back- office operations (process automation) and front office-operations (focusing on user experience). We will learn how to design, deploy, and follow KPIs. Additionally, we will cover innovation and partnerships, and establish a firm finance and legal foundation for companies in the digital era. Furthermore, you will see a new perspective on society and technology, the effects they have upon one another, and their impact on what a company is: an organization permanently ready for any disruption that might come to its industry; because such disruption will come sooner or later. This course will provide a space for open and shared reflection on the evolution of both technology and society, the consequences of such evolution on the way consumers behave in a time when their daily routines are enhanced by the superpowers granted by those outstanding solutions that nowadays seem normal, giving birth to competitive landscapes in which whole industries face a new normal to which they can only adapt or otherwise fade. What are the new rules of the business playground? How do we learn, adapt to and satisfy technologically- enhanced customers? Is there a way to navigate the new competitive landscape with a reasonable perspective for the future? What can be expected of the deeply disruptive technologies that await right around the corner?

Faculty member: César Álvarez

Jesús Tapia

Mentor & Former European Head of Practice at Urban Science

Balvinder Singh Powar


Javier Rodríguez Zapatero

ISDI Chairman & Former Managing Director, Google Spain & Portugal

Javier Martín

CEO en SumaNetworks

Fátima Gallo

Digital Talent Manager at ISDI

Alberto Díaz

Founding Partner MIGRATION (B&O) and Co-Founder at ISDI

Craig Crawford

Former VP IT Strategy at Burberry & IT Strategist

Nicolas-Emmanuel Leblanc

Strategy Designer + Facilitator / Strategyzer Business Model Innovation Coach

Javier Poveda García-Noblejas

CMO at Finanbest

Enrique Sánchez

Retail and International Forwarding Division Director at Grupo Sesé

Sebastián Muriel

Global Director Omnichannel & Customer Experience at Telefónica

Miguel A. Acosta

CEO at

Miguel Ángel Fort Perera

Digital Coach

Ignacio (Iñaki) Molto LinkedIn

Ignacio Molto

Board Director Member at DOCOMO Digital

Paco Soler

Head of Corporate Partnerships at ISDI

Marcos Westphalen

Global Lead, Strategic Partnerships at Google

David Tomas

Co-fundador Cyberclick

Cándida Martin

Digital Transformation Manager at Stratesys

Inés Muñoz

Digital Banking Specialist at Temenos

Celso Baragaño

Chief Financial Officer (CFO) at ISDI

Gonzaga de Bastida

Managing Director at Plataforma Logística Meco (Inditex)

Luis Vivanco

Co-Director of the Operations Analytics Farm at IE HST

Jose Cantera

Partner and Managing Director at Accenture Digital

Alex Barrera

Chief WOWness Officer at Press42

Local visit to



Business Model Canvas - Digital Business Models

DMBA5003 Digital Technology Foundations

This course, will take the knowledge acquired from previous courses and apply it within the context of Digital Technology. We will be exposing students to disruptive technologies, trends, and the direction we are headed.

This course will allow students to discover disruptive technologies and how to execute and implement them in digital business. We will cover application and innovation strategies, disruptive digital technologies, harness the concepts and applications of IoT, Factory 4.0, deep dive into Blockchain and its inner-workings, structure, and applications, and ultimately understand these ideas, concepts, services, and digital tools and trends and their business applications.

Faculty member: Diana Bermúdez

Marcelo Royán

Innovation and Digital Product Director at Reclamador

Mariana Aranguren

Strategy & Operations Lead at Google

Verónica Torras

Blockchain business development, strategic partnerships, and consultancy services at Jelurida Swiss SA

Ed Fernandez

Partner & Co-Founder at naiss

Jorge Gutierrez Luthe

Head of Competitive Capability at Google

Miguel Liebana

European Lead - Interactive Delivery at Accenture

Ulises Arranz

Quantum Computing, former managing director of Digital Delivery and Technology at Accenture

Javier Garmon

Software Engineer

Sergio Graziano

System & TS Manager at ISDI

Thomas Grar

IT Project Manager at ISDI

Sara Fernández

Project Office Manager at ISDI

Paco Soler

Head of Corporate Partnerships at ISDI

Fernando Brezo

Principal Director - Strategy, Innovation & Digital Transformation at Accenture Interactive

Jorge Gómez

Business Development Manager at Amazon Web Services

Jose Ramon de la Huerga

Technical Manager at everis

Roberto González

Product Manager de Aura/4th Platform/CDO

Local visit to



Amazon Web Services - Coding - Arduino - Salesforce Admin - Google IoT: Tensorflow - Buzz Analytics


In this course, you will learn how to execute business strategies and business plans in the digital era. Specifically, you will be exposed to the pitts and the pendulums of digital marketing, social media, content management, digital advertising, search engines, mobile marketing, e-commerce, etc. But most importantly, you will learn strategic frameworks that will allow you to assemble those different pieces of the puzzle and turn them into actions plans tailor-made for your Customer Persona. Furthermore, you will be introduced to the usage of digital business tools that will empower you to get the most out of your CRM, social media marketing, search marketing, digital advertising, apps management, UX prototyping and analytics needs. The combination of digital knowledge and tools, together with the right attitude to manage them, will chisel the actions to deliver your company business objectives in this brave new digital environment.

Faculty member: Nacho de Pinedo

Álvaro Romero

Digital Strategy & Experience Director @ Accenture Interactive

Javier Martín

CEO en SumaNetworks

Rafael López

Head of PMO and Data at ISDI

Francisco Servia

Senior Product Manager at Amazon

Toni Raurich i Marcet

Professor and Board Member at Wallapop and

Fernando Aparicio

Social Commerce Director at Amvos Consulting

Nacho de Pinedo

Co Founder & CEO at ISDI

Eva Rodríguez

Digital Advisor | Speaker & Marketing Professor | Youtuber Digital Advisor | Speaker & Marketing Professor | YouTuber | Ex-Chief Digital Officer L’OREAL & Ex-CMO Famosa Toys

Daniel Fernández Arroyo

Chief of User Experience at Telefónica & ISDI Board Member

Marcel.lí Zuazua

Partner and CEO at Herraiz Soto & Co Founder at Notegraphy

Miquel Moya

Director, Global Marketing Partners at Google

Javier Arenillas

Digital Marketing, Communications and Growth Manager at The Cocktail

Aleyda Solis Duarte

International SEO Consultant & Founder at Orainti

Mark Ralphs

Partner and MD at Good Rebels

Rob Thurner

Founder and CEO at Burn The Sky

Pilar Barrio

Founder at Barrio Digital

Javier Zubeldia

Account Director at Making Science

Miguel Ángel Fort Perera

Digital Coach

Jesús Tapia

Mentor & Former European Head of Practice at Urban Science

Eduardo Sagües

Marketing South Europe at Airbnb

Tanja Mullarkey

Freelance Digital Google Analytics Trainer

Miguel Ángel Díez Ferreira

Director IMPACT Accelerator & Co-Founder & Member of the Board ISDI

Vincent Rosso

Co-founder & Managing Director at Consentio & BlaBlaCar Spain

Grace Ascuasiati

Research Manager at Santander Universidades

Helen Zipora Creeger

Freelance UX, Conversation & Service Designer

Sergio Herranz

UX lead at Rocket Studio

Raimon Homs Bassedas

Manager at Deloitte

Ricardo Sánchez

Chief Omnichannel Officer at DIA Group

Alberto Alonso Regalado

General Director at GRUPO VALÍA Asesores Financieros

Enrique Burgos

Digital Marketing Manager for Western Europe at The Coca-Cola Company

Christina Stathopoulos

Data Expert - Analytical Consultant at Google

Aida Rodríguez Moral

Senior Manager, Sustainability & Conduct Risk at Accenture

Local visit to

Ana Gómez logo salesforce


Wave & Google Studio - Google Adwords - Google Analytics - Balsamiq - Facebook ads - Marketing Automation Hands-on / Pardot - Real Time Bidding (RTB) - UX and Prototyping


 This course will help students to understand what leadership is in the modern business world and the qualities, characteristics, and skills it takes to become a leader. Students will understand and acquire key capabilities to succeed as a leader and to lead others, focusing on individuals, teams, and managers. Students will refine their soft skills and become the next wave of leaders in digital business.

Faculty member: Paco Soler

Balvinder Singh Powar


Paco Soler

Head of Corporate Partnerships at ISDI

Local visit to

Arnaldo Muñoz logo Linkedin


360-degree Leadership Workshop - Personal Leadership Model - LinkedIn Personal Branding - Pitch Bootcamp - Storytelling


The Backbone Project is the melting pot of DMBA knowledge, the place where all the acquired skills and knowledge will be applied to a company case study all throughout the program. The DMBA Backbone Project challenges students to digitally transform the business of a leading company from the fashion sector. Due to the strong presence of technology and threats coming from important digital pure players, the retail sector is in a state of digital transformation. Students will work on developing a proposal to digitally transform the company based on a concrete, viable action plan that also includes media and advertising planning. All of this will be encompassed by a project-based work system that adheres to Agile Methodologies and characteristic cultural values commonly seen at digital companies.

Faculty member: Nacho de Pinedo

Jesús Tapia

Mentor & Former European Head of Practice at Urban Science

Daniel Suardiaz

David Diez Cebollero

Technology Strategist at Everis

Cándida Martin

Digital Transformation Manager at Stratesys

Natalia Rodriguez

ISDIgital Foundation Manager at ISDI

Teresa Ramos

Business Developer at The Cocktail / Wunderman Thompson Consulting

Laura Cajade

Global Product Manager at IATA

Want to join the career revolution? Check out our program catalogue to find out how, today.




Ready for the transformation of a lifetime? Give us a call and our admissions department will be happy to answer your questions.

Taking a nap
900 814 144 Free call
+34 917 373 925 Free abroad



To start your admission process, the first step is to fill in the form on the left, so that we can contact you via phone and/or email and start the evaluation of your application. We do this in order to identify the greatest potential, bringing together groups of diverse students to share knowledge, skills and a spirit of change.

Once you start the admission process we will propose having a chat to provide more information and learn more about you.

  • With your Linkedin profile or your CV we will be able to advise you about the program: what happens before, during and after passing through ISDI.
  • We will evaluate your profile and see if your expectations and needs fit with the training program in which you have expressed interest.
  • We will answer all your questions about the learning methodology, your future classmates, methods of financing the program etc...

After meeting you and resolving your questions, in addition to your CV we will ask you for the following documents to complete your application:

  • Motivation letter
  • Academic record

This interview is an essential requirement to allow the Admissions Committee to best assess your request.
We will invite you to an interview, when it best suits you, with one of the members of the Committee where they will want to know you not only from an academic and professional aspect but also more personally.

We will put your profile to all members of the admissions committee and you will receive our assessment in writing within a maximum of 1 week after conducting the interview. If you have applied for a scholarship you will also receive a response to this request.

If your application has been approved, we will indicate how to reserve your place and register for the program.

From then on you will become part of the ISDI ecosystem. We will inform you of events and sessions that you can attend before starting classes to be able to meet your future colleagues and begin to truly discover the world of digital business. 
Welcome to ISDI!


To hold your position once you have been accepted onto the DMBA program, you must pay a commitment fee of €2,500. This fee is deductible from the total program cost.

See below for more information on the possibility of financing your studies, and also our scholarship opportunities offered in conjunction with our corporate partners. Learn more here





Learning at our excellent facilities in the heart of Madrid is truly a global experience. Madrid is a bustling international city, where among traditional values for a high quality of life, art and culture coexist with a thriving social scene.

VISIT LEADING COMPANIES IN MADRID AND BEYOND: Take advantage of our company visits and experience what the day in the life of an industry giant looks like.


Don’t miss out on the chance to access exclusive accommodation opportunities and learn Spanish with our accommodation and language partners.


For most people finding accommodation is the first item on their to-do list when moving to a new city. Luckily there is something for everyone in terms of accommodation in Madrid. Whether you’re looking for a luxury rooftop apartment down Gran Vía or a more affordable studio in Malasaña, there are many options to suit a range of budgets. Despite this, it can still be a daunting task to find the right place on your own. That’s why we have entered partnerships with rental agencies to ensure we can meet the needs of everyone who is studying the Digital MBA in Madrid.

Living cost

Madrid has relatively low living costs compared to most capital cities of its size and many smaller cities around Europe. According to Numbeo, the cost of living index for Madrid is 1.53% lower than Barcelona and 33.12% lower than London. This means you can have as much tapas and beer as your heart desires, without breaking the bank. There are also many perks of being a student in Madrid, such as the Abono Joven card for people below 26 using public transport. This card allows you to travel by metro, bus and train to anywhere in the Comunidad de Madrid for only 20€ a month.


Madrid is a city rich in culture and arts, with an abundance of museums and art galleries. The Prado, the Thyssen-Bornemisza and the Reina Sofía are examples of globally renowned museums situated in the heart of Madrid. However, the city boasts much more than an impressive array of art and history. There are also many different cultural activities to partake in while staying in Madrid, such as; watching a match at the Bernabeu stadium, taking salsa dancing classes or trying the many different foods of Spain. Many will argue that the latter is the most important to the people of Madrid, as the only thing they love more than football is their food. Whether it’s tapas, paella or churros con chocolate, Madrid has some of the best to offer in the whole of Spain. All while showcasing an impressive selection of foreign cuisine, tailored to the ever-growing diverse population.


For anyone visiting Madrid the first thing they will notice is the friendly and welcoming environment. From the relaxing, sun-soaked parks scattered around the city to the vibrant and lively atmospheres of areas like Malasaña, Lavapiés and Chueca. They will also have noticed that this energetic ambiance continues long into the night, often lasting until 6am if you are enjoying the many nightclubs of the capital city. Madrid offers some of the best nightlife in Europe with countless amounts of clubs and bars to suit everyone’s tastes. That’s why when it comes to choosing between a relaxing drink at a rooftop bar or dancing the night away in a bustling nightclub, you’ll be spoilt for choice.

Want to know more about Madrid? Browse through our city guide for insider tips!


Marta Butler
DMBA Student Testimonial



Marta Butler

Digital Consultant Assistant at Accenture

"I chose to study the Digital MBA because I wanted to know about the digital world a find a better job"


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Keep onLearning

  • Attend ISDI talks about the latest digital trends, exclusive for students and alumni. 
  • Access updated content of academic programs. 
  • Learn about the news of the digital sector in our ISDI magazine.
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Keep onGrowing

Join the working market as a professional prepared for the digital era. 

  • You will have two sessions of Career Advisors either in person or online, during which you can define your objectives and create an action plan for your professional development. 
  • Access the best professional opportunities with the Job Board of xISDI, where we publish an average of 300 job offers each year. 
  • Improve your employability with the ISDI Talent Box, where you will have all the resources to design your own career plan. 
  • Participate in the ISDI Start program, designed for students who want to be entrepreneurs. ISDI Start is especially aimed at the creation and consolidation of innovative companies and new projects within our alumni.
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Keep onSharing

Expose your talent to the market. Share your knowledge with the largest digital professional network through talks, networking, collaborating with our foundation "ISDI Foundation" or writing articles of interest in our blog.


At the end of one of our programs, students are integrated into the xISDI community; a network of more than 3,000 students formed by professionals and entrepreneurs with whom they share challenges and concerns. Thanks to the xISDI community, student are able to develop their talent with free access to exclusive services and advice to grow both personally and professionally. Start a Master's degree in ISDI, and enter the largest professional community in the digital market.


Ready to start your digital journey? What are you waiting for? Go ahead and apply for the Digital MBA today!