TE LLAMAMOS
ISDB

International Seminar Digital Business at RCC - Harvard

USA Inglés

Primer seminario en Digital Business impartido íntegramente en inglés que se desarrolla en RCC-Harvard, Boston.

Una semana de formación con ponentes de universidades de Harvard, MIT e NYU bajo la dirección de Colin Maclay,Executive Director for the Annenberg Innovation Lab, y Nacho de Pinedo, CEO de ISDI.

OBJETIVOS

  • Analizar las últimas tendencias en Digital, Transformación, Crowd Social, Product, Internet y Society.
  • Poder integrar los retos del contexto digital actual con las necesidades de transformación en las organizaciones.
  • Formular un modelo de innovación que constituya un proceso de análisis de insights de manera continua.

DIRIGIDO A

  • Profesionales, directivos y emprendedores de cualquier sector y departamento que buscan acercarse a las últimas tendencias de la era digital.
40 horas

6a EDICIÓN JUNIO DE 2018

Horario: Lunes a Viernes de 9 a 18
Duración: 1 semana

LAS CLAVES DEL ISDB

SESIONES

16 sesiones

METODOLOGÍA

Metodología basada en conferencias magistrales apoyadas por presentaciones audiovisuales, discusiones en clase, simulaciones de casos y lecturas, entre otros.

SESIONES

  • Sesión 1 . THE FUTURE IS HERE, IS NOW
  • Sesión 2 . DATA-DRIVEN DECISION-MAKING: MACHINE LEARNING IN ACTION
  • Sesión 3 . MARKETING NETWORKS ARE EATING THE WORLD: HOW DO YOU AVOID BECOMING LUNCH?
  • Sesión 4 . THE ALGORITHM ATE MY HOMEWORK. AND OTHER TALES ABOUT TECHNOLOGY
  • Sesión 5 . VISUAL ANALYSIS IN DATA SCIENCE
  • Sesión 6 . ON PUBLIC ENTREPRENEURSHIP AND EXPERIMENTING IN PUBLIC
  • Sesión 7 . INNOVATION: HOW TO BUILD ORGANIZATIONS THAT GROW, CHANGE AND THRIVE
  • Sesión 8 . PERIL AND PROMISE IN A HYPER-CONNECTED WORLD
  • Sesión 9 . THE WAR OF DESIRE AND TECHNOLOGY: WHY BUSINESS NEEDS TO CARE
  • Sesión 10 . PREPARING FOR THE NEXT DISRUPTION: FROM WEARABLES TO VIRTUAL REALITY
  • Sesión 11 . UNDERSTANDING BITCOIN, BLOCKCHAIN AND CRYPTOCURRENCIES
  • Sesión 12 . QIHOO CASE
  • Sesión 13 . LAUNCHING ONLINE-TO-OFFLINE BUSINESS
  • Sesión 14 . MAKE. MORE. FUTURE
  • Sesión 15 . SALE AND LICENSING OF CONTENT ONLINE: MAXIMIZING VALUE FOR AND BALANCING THE INTERESTS OF CREATORS, DISTRIBUTORS, AND CONSUMERS
  • Sesión 16 . DESIGNING DESIRABLE PRODUCTS FOR OTHERS WITHOUT LOSING OURSELVES

METODOLOGÍA

Metodología basada en conferencias magistrales apoyadas por presentaciones audiovisuales, discusiones en clase, simulaciones de casos y lecturas, entre otros.

PROFESORES

Grandes expertos ponentes de universidades como Harvard, MIT o NYU. Participantes en la edición anterior:

CALENDARIO

Última semana de junio de lunes a viernes. Horario de 9:00 a 18:00. Calendario de la edición anterior:

PROFESORES

  • Colin Maclay

    DIRECTOR Colin Maclay Research Professor and Executive Director of the Annenberg Innovation Lab at USC

  • Christopher Bavitz

    Christopher Bavitz Managing Director, Cyberlaw Clinic, Berkman Center for Internet & Society

  • Joshua Benton

    Joshua Benton Founder and director Nombre at Nieman Journalism Lab, Harvard University

  • Susan Crawford

    Susan Crawford Professor at Cardozo Law School and Visiting Professor at Harvard Kennedy School and Harvard Law School

  • Soumitra Dutta

    Soumitra Dutta Dean at Cornell College of Business

  • Urs Gasser

    Urs Gasser Executive Director of the Berkman Center at Harvard

  • Carlos Osorio

    Carlos Osorio Professor and director-founder of Innovation Master of Universidad Adolfo Ibáñez

  • Hanspeter Pfister

    Hanspeter Pfister An Wang Professor of Computer Science at Harvard School of Engineering and applied sciences

  • David Weinberger

    David Weinberger Senior Researcher at the Berkman Center at Harvard

  • Ethan Zuckerman

    Ethan Zuckerman Senior researcher at the Berkman Center at Harvard

  • Hila Lifshitz- Assaf

    Hila Lifshitz- Assaf Assistant Professor of Information, Operations and Management Sciences

  • Marta González

    Marta González Assistant Professor at the MIT

  • Ben Fry

    Ben Fry Principal at Fathom Information Design and lecturer at MIT

  • Beth Kolko

    Beth Kolko Co-Founder and CEO at Shift Labs, Founder of Hackademia

  • Matt Tucker

    Matt Tucker Research and Teaching Assistant at MIT Design Lab, Mobile Experience Lab

  • Yaniv Turgeman

    Yaniv Turgeman Product R&D at MIT

  • Perry Hewitt

    Perry Hewitt Vice President for Marketing at ITHAKA

  • Mary Gray

    Mary Gray Senior Researcher at Microsoft Research

  • Finale Doshi-Velez

    Finale Doshi-Velez Assistant Professor of Computer Science at Harvard

  • Malavika Jayaram

    Malavika Jayaram Executive Director of the Digital Asia Hub

  • Michael Maness

    Michael Maness Co Founder at Subculture

  • Bruce Schneider

    Bruce Schneider Former Owner at Promotions by Schneider

  • Robert Kozinets

    Robert Kozinets Strategic PR, Marketing and Communication Professor and Founder of Netnography

  • Robert Hernandez

    Robert Hernandez Founder at JOVRNALISM

  • Brian Forde

    Brian Forde Former Director of Digital Currency Initiative at the MIT Media Lab

  • Beth Altringer

    Beth Altringer Faculty, Innovation & Design at Harvard University

  • John Winsor

    John Winsor Founder and CEO at Speakeasy Guild

  • Nicco Mele

    Nicco Mele Director, Shorenstein Center on Media, Politics, and Public Policy at Harvard Kennedy School

  • Frank Nagle

    Frank Nagle Assistant Professor of Management and Organisation at USC Marshall School of Business

  • Christian Catalini

    Christian Catalini Theodore T. Miller Career Development Professor at MIT, Assistant Professor at MIT Sloan

CALENDARIO

Día 1

  • 8:30-9:00 Formal Opening: Program introduction and participants "tour de table" - Colin Maclay, Nacho de Pinedo and José Manuel Martinez
  • 9:00-10:30 International Digital Business Seminar: The Future is Here, is Now - Colin Maclay
  • 11:00-12:30 Managing R&D in the digital age: can we dismantle knowledge boundaries? An in depth study of open innovation at NASA - Hila Lifshitz
  • 14:00-15:30 Platform and Ecosystem Strategies - Elizabeth Altman
  • 16:00-17:30 How customers solve GDPR compliance - Doc Searls

Día 2

  • 9:00-10:30 The Future of Journalism in an Internet Age - Joshua Benton
  • 11:00-12:30 The future of Government and the Big Software battles that are going to happen (and the next software battle) - David Eaves
  • 14:00-15:30 "Blockchain's Impact on the Digital Economy" - Christian Catalini
  • 16:00-17:30 *Visit to either Harvard Historical Tour or MIT Media Lab Tour or Harvard Art Museum

Día 3

  • 9:00-10:30 The Wealth of Crowds - How Crowdsourcing can help your business succeed - Frank Nagles
  • 11:00-12:30 Re-Decentralizing the Web - Nick Grossman
  • 14:00-15:30 Sparking Innovation Inside a Large Organization: What Works - Scott Kirsner
  • 16:00-17:30 *Visit to either Harvard Historical Tour or MIT Media Lab Tour or Harvard Art Museum

Día 4

  • 9:00-10:30 Considerations for using machine learning in industry Finale - Doshi-Velez
  • 11:00-12:30 Is the Internet Disappointed in Us? Living up to the Net's transformative potential - David Weinberger
  • 14:00-15:30 The Digital Transformation of Customer Touchpoints in the Purchase Process - Catherine Tucker
  • 16:00-17:30 *Visit to either Harvard Historical Tour or MIT Media Lab Tour or Harvard Art Museum

Día 5

  • 9:00-10:30 Competing for the Market: Platform Competition and Mobile Apps - Pai-Ling Yin
  • 11:00-12:30 Eight Questions About Privacy - Vivek krishnamurthy
  • 14:00-15:30 Digital Strategy and Transformation in Times of Disruption: the Role of Doing Innovation - Carlos Osorio
  • 16:00-17:30 Feedbacks and Learning - Colin Maclay & Nacho de Pinedo
  • 0:00-22:00 Dinner at the Faculty Club. Diplomas and closing ceremony

EL PROCESO DE ADMISIÓN

  • FORMULARIO - Si estás interesad@, puedes cumplimentar el formulario de admisión.
  • ENTREVISTA - Te citaremos con una persona responsable del comité de admisiones para tener una entrevista personal de orientación en nuestras sedes o mediante videoconferencia. Tras la entrevista, te daremos nuestra valoración por escrito.
  • RESERVA DE PLAZA - Para asegurar tu plaza, deberás realizar el pago de la matrícula. En la carta de aceptación, te indicaremos el proceso a seguir.
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