TE LLAMAMOS
ISDB

International Seminar Digital Business at RCC - Harvard

USA Inglés

Primer seminario en Digital Business impartido íntegramente en inglés que se desarrolla en RCC-Harvard, Boston.

Una semana de formación con profesores de universidades de Harvard, MIT e NYU bajo la dirección de Colin Maclay, Senior Researcher at Berkman Klein Center for Internet & Society of Harvard University, y Nacho de Pinedo, CEO de ISDI.

OBJETIVOS

  • Analizar las últimas tendencias en Digital, Transformación, Crowd Social, Product, Internet y Society.
  • Poder integrar los retos del contexto digital actual con las necesidades de transformación en las organizaciones.
  • Formular un modelo de innovación que constituya un proceso de análisis de insights de manera continua.

DIRIGIDO A

  • Profesionales, directivos y emprendedores de cualquier sector y departamento que buscan acercarse a las últimas tendencias de la era digital.
40 horas 6.750€precio

5a EDICIÓN 26 - 30 JUNIO DE 2017

Horario: Lunes a Viernes de 9 a 18
Duración: 1 semana

LAS CLAVES DEL ISDB

SESIONES

16 sesiones

METODOLOGÍA

Metodología basada en conferencias magistrales apoyadas por presentaciones audiovisuales, discusiones en clase, simulaciones de casos y lecturas, entre otros.

SESIONES

  • Sesión 1 . THE FUTURE IS HERE, IS NOW
  • Sesión 2 . DATA-DRIVEN DECISION-MAKING: MACHINE LEARNING IN ACTION
  • Sesión 3 . MARKETING NETWORKS ARE EATING THE WORLD: HOW DO YOU AVOID BECOMING LUNCH?
  • Sesión 4 . THE ALGORITHM ATE MY HOMEWORK. AND OTHER TALES ABOUT TECHNOLOGY
  • Sesión 5 . VISUAL ANALYSIS IN DATA SCIENCE
  • Sesión 6 . ON PUBLIC ENTREPRENEURSHIP AND EXPERIMENTING IN PUBLIC
  • Sesión 7 . INNOVATION: HOW TO BUILD ORGANIZATIONS THAT GROW, CHANGE AND THRIVE
  • Sesión 8 . PERIL AND PROMISE IN A HYPER-CONNECTED WORLD
  • Sesión 9 . THE WAR OF DESIRE AND TECHNOLOGY: WHY BUSINESS NEEDS TO CARE
  • Sesión 10 . PREPARING FOR THE NEXT DISRUPTION: FROM WEARABLES TO VIRTUAL REALITY
  • Sesión 11 . UNDERSTANDING BITCOIN, BLOCKCHAIN AND CRYPTOCURRENCIES
  • Sesión 12 . QIHOO CASE
  • Sesión 13 . LAUNCHING ONLINE-TO-OFFLINE BUSINESS
  • Sesión 14 . MAKE. MORE. FUTURE
  • Sesión 15 . SALE AND LICENSING OF CONTENT ONLINE: MAXIMIZING VALUE FOR AND BALANCING THE INTERESTS OF CREATORS, DISTRIBUTORS, AND CONSUMERS
  • Sesión 16 . DESIGNING DESIRABLE PRODUCTS FOR OTHERS WITHOUT LOSING OURSELVES

METODOLOGÍA

Metodología basada en conferencias magistrales apoyadas por presentaciones audiovisuales, discusiones en clase, simulaciones de casos y lecturas, entre otros.

PROFESORES

Grandes expertos profesores de universidades como Harvard, MIT o NYU

CALENDARIO

Última semana de junio de lunes a viernes. Horario de 9:00 a 18:00.

PROFESORES

  • Colin Maclay

    DIRECTOR Colin Maclay Executive Director for the Annenberg Innovation Lab

  • Christopher Bavitz

    Christopher Bavitz Managing Director, Cyberlaw Clinic, Berkman Center for Internet & Society

  • Joshua Benton

    Joshua Benton Founder and director Nombre at Nieman Journalism Lab, Harvard University

  • Susan Crawford

    Susan Crawford Professor at Cardozo Law School and Visiting Professor at Harvard Kennedy School and Harvard Law School

  • Soumitra Dutta

    Soumitra Dutta Dean at Cornell College of Business

  • Urs Gasser

    Urs Gasser Executive Director of the Berkman Center at Harvard

  • William Kerr

    William Kerr Associate Professor at Harvard Business School

  • Carlos Osorio

    Carlos Osorio International Faculty Fellow at Sloan's Action Learning Lab

  • Hanspeter Pfister

    Hanspeter Pfister An Wang Professor of Computer Science at Harvard School of Engineering and applied sciences

  • David Weinberger

    David Weinberger Senior Researcher at the Berkman Center at Harvard

  • Ethan Zuckerman

    Ethan Zuckerman Senior researcher at the Berkman Center at Harvard

  • Hila Lifshitz- Assaf

    Hila Lifshitz- Assaf Assistant Professor at NYU, Faculty Associate at the Berkman Center for Internet and Society, Harvard University NYU

  • Karim Lakhani

    Karim Lakhani Lumry Family Associate Professor at HBS

  • Marta González

    Marta González Assistant Professor at the MIT

  • Ben Fry

    Ben Fry Principal of Fathom

  • Beth Kolko

    Beth Kolko Co-Founder and CEO at Shift Labs, Founder of Hackademia

  • Feng Zhu

    Feng Zhu Assistant Professor of Business Administration at Harvard Business School

  • Matt Tucker

    Matt Tucker Research and Teaching Assistant at MIT Design Lab, Mobile Experience Lab

  • Yaniv Turgeman

    Yaniv Turgeman Product R&D

  • Perry Hewitt

    Perry Hewitt Chief Digital Officer at Harvard University

  • Mary Gray

    Mary Gray Senior Researcher at Microsoft Research

  • Finale Doshi-Velez

    Finale Doshi-Velez Assistant Professor of Computer Science at Harvard SEAS

  • Malavika Jayaram

    Malavika Jayaram Fellow at the Berkman Center for Internet & Society at Harvard University

  • Michael Maness

    Michael Maness Co Founder at subculture

  • Kris Ferreira

    Kris Ferreira Assistant Professor of Business Administration at Harvard School

  • Bruce Schneider

    Bruce Schneider Former Owner at Promotions by Schneider

  • Robert Kozinets

    Robert Kozinets Strategic PR, Marketing and Communication Professor and Founder of Netnography

  • Robert Hernandez

    Robert Hernandez Founder at JOVRNALISM

  • Brian Forde

    Brian Forde Former Director of Digital Currency Initiative at the MIT Media Lab

  • Beth Altringer

    Beth Altringer Faculty, Innovation & Design at Harvard University

  • John Winsor

    John Winsor Founder and CEO at Speakeasy Guild

  • Mitchell Weiss

    Mitchell Weiss Senior Lecturer at Harvard Business School

  • Nicco Mele

    Nicco Mele Director, Shorenstein Center on Media, Politics, and Public Policy at Harvard Kennedy School

CALENDARIO

Día 1

  • FORMAL OPENING con José Manuel Martínez Sierra y Nacho de Pinedo
  • THE FUTURE IS HERE, IS NOW, por Colin Maclay
  • DATA-DRIVEN DECISION-MAKING: MACHINE LEARNING IN ACTION, por Kris Ferreira
  • MARKETING NETWORKS ARE EATING THE WORLD: HOW DO YOU AVOID BECOMING LUNCH?, por John Winsor
  • "THE ALGORITHM ATE MY HOMEWORK. AND OTHER TALES ABOUT TECHNOLOGY.", por Malavika Jayaram.

Día 2

  • VISUAL ANALYSIS IN DATA SCIENCE, por Hanspeter Pfister
  • ON PUBLIC ENTREPRENEURSHIP AND EXPERIMENTING IN PUBLIC,, por Michel Weiss
  • INNOVATION: HOW TO BUILD ORGANIZATIONS THAT GROW, CHANGE AND THRIVE, por Michael Maness

Día 3

  • PERIL AND PROMISE IN A HYPER-CONNECTED WORLD, por Hanspeter Pfister
  • THE WAR OF DESIRE AND TECHNOLOGY: WHY BUSINESS NEEDS TO CARE, por Robert Kozinets
  • PREPARING FOR THE NEXT DISRUPTION: FROM WEARABLES TO VIRTUAL REALITY, por Robert Hernández
  • UNDERSTANDING BITCOIN, BLOCKCHAIN AND CRYPTOCURRENCIES, por Brian Forde

Día 4

  • QIHOO CASE, por Feng Zhu
  • LAUNCHING ONLINE-TO-OFFLINE BUSINESS, por William Kerr
  • MAKE. MORE. FUTURE, por Favid Weinberger

Día 5

  • SALE AND LICENSING OF CONTENT ONLINE: MAXIMIZING VALUE FOR AND BALANCING THE INTERESTS OF CREATORS, DISTRIBUTORS, AND CONSUMERS, por Christopher Bavitz
  • DESIGNING DESIRABLE PRODUCTS FOR OTHERS WITHOUT LOSING OURSELVES, por Beth Altringer

EL PROCESO DE ADMISIÓN

  • FORMULARIO - Si estás interesad@, puedes cumplimentar el formulario de admisión.
  • ENTREVISTA - Te citaremos con una persona responsable del comité de admisiones para tener una entrevista personal de orientación en nuestras sedes o mediante videoconferencia. Tras la entrevista, te daremos nuestra valoración por escrito.
  • RESERVA DE PLAZA - Para asegurar tu plaza, deberás realizar el pago de la matrícula. En la carta de aceptación, te indicaremos el proceso a seguir.
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