TE LLAMAMOS
Blended International Inglés

Become the Leader of the Digital Transformation of your company.

A unique training experience that combines FACE-TO-FACE LEARNING and ONLINE TRAINING including three weeks with the finest top-calibre digital experts from around the world.

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Directed at multinational professionals

Multinational professionals who want to lead teams or digitalization projects, Marketing and Communication experts who need to take the leap into the digital world or Specialists in digital fields wishing to acquire a comprehensive knowledge of the online world and lead the change.

Alumnos GMDB
Average age 37 years
Work
experience
10 years

Upon graduating from ISDI… 24% of our students have started their own online companies and 68% of our students have started career paths in the digital sector

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Your time is now

Learn everything about Marketing, Social Media, Mobile Trends, Technology, Search Marketing, Ecommerce, Digital Transformation and Startups from the leaders of the Internet revolution. Obtain a 360º vision of the worldwide Digital Ecosystem with renowned experts on a global scale.

GMDB

Duration

8 months

Price

34.850

If paid before September 1st, 2017, the total price of the Global MDB is 29,850€.

Price: 34,850€

Early Bird Special: Receive a 10% discount off of the total price if paid in full between September 1st and October 15th, 2017.

The total price of the Global MDB with the Early Bird Special is 31,365€.

Other payment options:

 

Reservation (Tuition Fee)                                            3,000€

Option A: In Full

  Before the program starts (January 2018)                          30,105€

   TOTAL                                                                                    33,105€

Option B: Installments

First payment: January 2018                                                   10,665€

Second payment: April 2018                                                  10,665€

Third payment: July 2018                                                        10,515€

TOTAL                                                                                     34,850€

Your journey

Barcelona

ISDI SPAIN BOOTCAMP

19 - 26  February 2018

Online

Virtual Campus

27 February - 24 June 2018

Boston

RCC-HARVARD BOOTCAMP

25 - 29 June 2018

Online

Virtual Campus

30 June - 9 September 2018 

Silicon Valley

ISDI USA BOOTCAMP

10 - 14 September 2018

Program details

14 modules in a blended format + a practical Backbone project that involves digitalizing a real company.

Digital content

PROGRAM INTRODUCTION AND AGILE METHODOLOGIES

  • The Ecosystem and Evolution of the Internet
  • Business transformation within this environment
  • Building Digital Identities
  • Digital Talent
  • Lean Methodologies
  • Management of High Digital Performance Teams

WORKSHOP

  • Scrum
  • Agile

Local visit to

Leading expert

Christopher Bavitz
Christopher Bavitz
Managing Director, Cyberlaw Clinic, Berkman Center for Internet & Society

Digital Marketing

  • Marketing Basics
  • Digital Marketing Strategy
  • Digital Marketing Plan
  • Brand Experience and brand positioning
  • CRM and Digital Business Intelligence
  • Customer development strategy on the online channel
  • The new customer journey

WORKSHOP

  • CRM: Salesforce

Local visit to

Leading expert

Brent Chaters
Brent Chaters
Digital Marketing & Strategy Executive / Author

Mobile & Apps

  • Business models in the “Mobile Internet” environment
  • Mobile Marketing
  • Mobile Advertising
  • Apps (iOS and Android), HTML 5, mobile webs
  • Apps Marketing and ASO
  • Mobile e-Commerce and Payments
  • Mobile Analytics

WORKSHOP

  • Apps Design
  • Flurry

Local visit to

Leading expert

Fernando González-Mesones
Fernando González-Mesones
COO Docomo Digital y CEO B! (NTT Docomo Group)

Digital content

DIGITAL TECHNOLOGY & IOT

  • History of Internet and its role
  • Software engineering
  • Servers and infrastructure
  • Products and services (Open Source, SaS)
  • Cloud Technology
  • Internet of Things
  • Technology Management

WORKSHOP

  • Amazon Web Services

Masterclass

Leading expert

Craig Crawford
Craig Crawford
IT Strategist

Digital Content & UX

  • Content Strategy
  • Implementation of the editorial strategy
  • Recipe for successful content (informative, entertaining, helpful)
  • Content Programming
  • CMS and the key factors for its selection
  • Publish and promote: how do customers find your content?
  • Content ROI

WORKSHOP

  • Wordpress

Masterclass

Leading expert

Jon Burkhart
Jon Burkhart
Content Strategy + Copy | Author | SXSW Board | Speaker: Content/Social/Agile/Sports Marketing + Storytelling + Fandom

Social Networks

  • Social Media Strategy
  • Design of a Corporate Strategic Plan for presence on social platforms
  • Social Media metrics
  • Business generation and marketing via social networks
  • Social CRM
  • Social Ads

WORKSHOP

  • Facebook

Masterclass

Leading expert

Jorge Ruiz
Jorge Ruiz
Director at Facebook

E-Commerce

  • E-commerce models and markets
  • E-commerce strategy
  • Management of customer conversion and loyalty: the purchase funnel
  • Goals and conversion tracking
  • Online payment methods
  • E-commerce platforms
  • Logistics and customer service
  • The fulfillment cycle
  • Social Commerce

WORKSHOP

  • Shopify

Masterclass

Leading expert

Talia Wolf
Talia Wolf
Founder & CEO of GetUplift

Digital content

DIGITAL INNOVATION TRENDS

  • The Future is here, is now
  • Innovation: how to build organizations that grow, change and thrive
  • Peril and Promise in a hyper-connected world
  • The war of desire and technology: why business needs to care
  • Preparing for the next disruption: from wearables to virtual reality
  • Understanding bitcoin, blockchain and cryptocurrencies
  • Data-driven decision-making: machine learning in action
  • Visual Analysis in Data Science

WORKSHOP

  • Design Thinking
  • Canvas

Local visit to

Leading expert

Colin Maclay
Colin Maclay
Research Professor and Executive Director of the Annenberg Innovation Lab at USC

Digital content

SEARCH ENGINES

  • The importance of search engines as a gateway to the Internet
  • Search Marketing Strategy
  • Advanced SEM planning techniques
  • SEO: Optimizing a website
  • SEO Project management and advanced tools
  • Mobile Search

WORKSHOP

  • Google Adwords Advanced
  • Campaigns

Masterclass

Leading expert

Javier Rodríguez Zapatero
Javier Rodríguez Zapatero
Executive Chairman at ISDI

Digital Media & Advertising

  • Digital advertising strategy
  • Branded content and branded entertainment
  • Buzz monitoring tools
  • Direct Response Advertising & Sales generation
  • Using media as a Sales Channel
  • Purchasing and Negotiation in digital advertising
  • Performance (paid, earned, owned)
  • Technologies for Online Advertising
  • Ad platforms: RTB & Programmatic Advertising

WORKSHOP

  • Real Time Bidding
  • Data Management Platform

Masterclass

Leading expert

Jeremy Spiller
Jeremy Spiller
International Speaker, Trainer and Consultant, helping businesses grow sales with expert digital marketing

Data Analytics and Metrics

  • Digital Information Sources
  • Defining metrics and KPI´s based on business goals
  • Why measure your website or app? What are the kinds of trends you could discover?
  • Tracking Tools: Google Analytics
  • A/B Testing
  • Data visualization
  • Big Data Management and Storage
  • Big Data Science

WORKSHOP

  • Google Analytics

Masterclass

Leading expert

Arnaldo Muñoz
Arnaldo Muñoz
General Manager Spain and Portugal

Digital Law

  • Cookies. Behavioural targeting
  • Website and mobile terms of service
  • Software License
  • Content License
  • Intellectual Property
  • E-Commerce Legislation
  • Content and advertising agreements
  • Product and marketing compliance
  • Sponsored searches and use of other brands

WORKSHOP

  • Frauds and scams

Masterclass

Leading expert

Ventura Barba
Ventura Barba
Executive Director Advanced Music (Sónar - Sónar +D)

Digital Enterprise

  • Digital Investment Roadmap
  • Innovative Digital Business Models
  • The New Digital Professional Framework
  • Data-driven new Business Models
  • The CIO Opportunity (Chief Information Officer)
  • Digital Value Chain
  • Digital Tech Framework: Enterprise Digital Technology, Cloud, IoT, Systems, Cybersecurity

WORKSHOP

  • Digital Roadmap

Masterclass

Leading expert

Julie Holmes
Julie Holmes
Managing Director, Inline Strategy | Speaker | Digital Marketing & Sales Advisor

Digital content

STARTUPS & ENTREPRENEURSHIP

  • Startup Creation
  • From the idea to the business model
  • Agile and Lean Canvas for Digital Professionals
  • Digital Tx Organization Design
  • Startup culture in corporations
  • Startups Valuation / Foundation
  • Startup Models
  • Exit Search

WORKSHOP

  • Lean Startup

Local visit to

Leading expert

Jeremiah Gardner
Jeremiah Gardner
Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB

USA BOOTSCAMP

  • Disintermediation and digital opportunity
  • Digital HR Talent
  • Digital Enterprise
  • Managing digital change in organizations
  • Digital transformation: The roadmap

WORKSHOP

  • Final Talent Assessment

Local visit to

Leading expert

Steve Cadigan
Steve Cadigan
Cadigan Talent Ventures, former Vice President of Talent at Linkedin

Digital content

BACKBONE PROJECT

  • Participants will study on a backbone project which involves developing and transforming the Digital Business Model os renowned multinational companies in sectors sucha as Telco, Banking, Luxury and Retail.
  • Students will work in groups to achieve outstanding results. Teams will be chosen based on each members´s existing knowledge of digital fields and complimentary skill sets.
  • Throughout the duration of the Backbone Project students will be led by digital mentors and coaches.

WORKSHOP

  • Birefing. Explanation
  • Milestone 1. MARKETING PLAN
  • Milestone 2. DIGITAL CONTENT
  • Milestone 3. SOCIAL MEDIA PLAN
  • Milestone 4. TECHNOLOGY & WEB DESIGN
  • D1. 1st Deliverable
  • Milestone 5. E-COMMERCE
  • Milestone 6. SEARCH PLAN
  • Milestone 7. DIGITAL ADVERTISING
  • Milestone 8. METRICS & DASHBOARD
  • GRADUATION CEREMONY IN SILICON VALLEY

Professional development is life-long

Career Advisor

Te ayudaremos a definir tu estrategia de posicionamiento en el mercado para aumentar tu empleabilidad

Job Board

Accederás a la mayor bolsa de empleo digital de España con ofertas exclusivas para nuestros alumnos

_In Group

Participarás en nuestro grupo de debate de Linkedin. ¡Ya eres parte de la comunidad!

ISDI Updates & ISDI Talks

La formación nunca termina... Al acabar tu programa, seguirás estando al día gracias a nuestras conferencias sobre el mundo digital.

I want to be a student!

There are only 3 requirements to enter the GMDB: you must have degree level studies, work experience and a desire to digitalize.

1
Step 1

ADMISSION FORM

If you are interested, please fill in our admission form.

2
Step 2

INTERVIEW

We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.

3
Step 3

ENROLLMENT

In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.