TE LLAMAMOS

Global Executive Master Digital Business

A unique training experience that combines FACE-TO-FACE LEARNING and ONLINE TRAINING including three weeks with the finest top-calibre digital experts from around the world.

Become the LEADER of the DIGITAL TRANSFORMATION of your company.

Information meeting

GOALS

  • Learn everything about Marketing, Social Media, Mobile Trends, Technology, Search Marketing, Ecommerce, Digital Transformation and Startups from the leaders of the Internet revolution. Obtain a 360º vision of the worldwide Digital Ecosystem with renowned experts on a global scale.

WHO IS IT AIMED AT?

  • Multinational professionals who want to lead teams or digitalization projects.
  • Marketing and Communication experts who need to take the leap into the digital world.
  • Specialists in digital fields wishing to acquire a comprehensive knowledge of the online world and lead the change.
9
months
29.850
price
30
exclusive places

1ST EDITION24TH JUNE 2017 - 21ST APRIL 2018

YOUR JOURNEY

Boston 24th Jun - 1st Jul

Virtual Campus 2nd Jul - 10th Nov

Barcelona 11th Nov - 18th Nov

Virtual Campus 19th Nov - 13th Apr

Silicon Valley 14th - 21st Apr

Learn more about the Global MDB

We organize informative sessions on a regular basis so you can receive in-depth information about the program and resolve any doubts you may have. Connect and get to know us and begin planning your professional future.

Free entry

Online Informative Session

Monday 29th May 19:00h (CET)

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Leave us your contact details so we can get in touch with you:

PROGRAM

Harvard
<1>

RCC-Harvard

24th June - 1st July

Innovation & Trends, Digital Vision & Strategy and Digital Marketing

<2>

Online Training

2nd July - 10th November

Digital Content, Social Media, UX & Design, Technology & IOT

Innovation & Trends

  • The Future is here, is now
  • Innovation: how to build organizations that grow, change and thrive
  • Peril and Promise in a hyper-connected world
  • The war of desire and technology: why business needs to care
  • Preparing for the next disruption: from wearables to virtual reality
  • Understanding bitcoin, blockchain and cryptocurrencies
  • Data-driven decision-making: machine learning in action
  • Visual Analysis in Data Science
Workshop
  • Design Thinking
Local visit to
Leading Expert
Colin Maclay

COLIN MACLAY

Executive Director for the Annenberg Innovation Lab at Southern California University

Digital Vision & Strategy

  • The Ecosystem and Evolution of the Internet
  • Business transformation in this environment
  • Building Digital Identities
  • Digital Talent
  • Lean Methodologies
  • Management of High Digital Performance Teams
Workshop
  • Scrum and Agile
Local visit to
Leading Expert
Christopher Bavitz

CHRISTOPHER BAVITZ

Managing Director of the Berkman Center for Internet & Society at Harvard University

Digital Marketing

  • Marketing Basics
  • Digital Marketing Strategy
  • Digital Marketing Plan
  • Brand Experience and brand positioning
  • CRM and Digital Business Intelligence
  • Customer development strategy on the online channel
  • The new customer journey
Workshop
  • CRM: Salesforce
Industry Leader
Leading Expert
Brent Chaters

Brent Chaters

Head of Digital Marketing Practice in Accenture (Canada)

Digital Content

  • Content Strategy
  • Implementation of the editorial strategy
  • Recipe for successful content (informative, entertaining, helpful)
  • Content Programming
  • CMS and the key factors for its selection
  • Publish and promote: how customers find your content?
  • Content ROI
Workshop
  • Wordpress
Industry Leader
Leading Expert
Jon Burkhart

JON BURKHART

Founder/Chief Creative Officer TBC Global

Social Media

  • Social Media Strategy
  • Design of a Corporate Strategic Plan for presence on social platforms
  • Social Media metrics
  • Business generation and marketing via social networks
  • Social CRM
  • Social Ads
Workshop
  • Facebook ads
Industry Leader
Leading Expert
Jorge Ruiz

JORGE RUIZ

Director at Facebook Mexico, Former Head of New Media at Google

UX & Design

  • User experience and Open Innovation
  • Design of services and concepts
  • Human Centered Innovation
  • Strategic design and usability
  • Design Tools
  • Multiscreen Proptotyping
Workshop
  • Balsamiq
Industry Leader
Leading Expert
Jason Grant

JASON GRANT

CEO at UX Coach

Technology & IOT

  • History of Internet and its role
  • Software engineering
  • Servers and infrastructure
  • Products and services (Open Source, SaS)
  • Cloud Technology
  • Internet of Things
  • Technology Management
Workshop
  • Amazon Web Services
Industry Leader
Leading Expert
Craig Crawford

CRAIG CRAWFORD

IT Strategist, Former Vice President IT Strategy and Architecture at Burberry

<3>

ISDI Spain

11th November - 18th November

Mobile & Apps, E-Commerce and Search Engines

<4>

Online Training

19th November - 13th April

Digital Advertising, Data Analytics, Digital Law and Leading Digital

Mobile & Apps

  • Business models in the “Mobile Internet” environment
  • Mobile Marketing
  • Mobile Advertising
  • Apps (iOS and Android), HTML 5, mobile webs
  • Apps Marketing and ASO
  • Mobile e-Commerce and Payments
  • Mobile Analytics
Workshops
  • Apps Design
  • Flurry
Local visit to
Leading Expert
Fernando González Mesones

FERNANDO MESONES

COO- Docomo Digital CEO - B! (NTT DOCOMO GROUP)

E-Commerce

  • E-commerce models and market
  • E-commerce strategy
  • Management of customer conversion and loyalty: the purchase funnel
  • Goals and conversion tracking
  • Online payment methods
  • E-commerce platforms
  • Logistics and customer service
  • The fulfillment cycle
  • Social Commerce
Workshop
  • Shopify
Industry Leader
Leading Expert
Talia Wolf

TALIA WOLF

Founder & CEO of GetUplift

Search Engines

  • The importance of search engines as a gateway to the Internet
  • Search Marketing Strategy
  • Advanced SEM planning techniques
  • SEO: Optimizing a website
  • SEO Project management and advanced tools
  • Mobile Search
Workshop
  • Google Adwords advanced campaigns
Local visit to
Leading Expert
Javier Rodríguez

JAVIER RODRÍGUEZ ZAPATERO

Former Managing Director Spain & Portugal at Google

Digital Advertising

  • Digital advertising strategy
  • Branded content and branded entertainment
  • Buzz monitoring tools
  • Direct Response Advertising & Sales generation
  • Using media as a Sales Channel
  • Purchasing and Negotiation in digital advertising
  • Performance (paid, earned, owned)
  • Technologies for Online Advertising
  • Ad platforms: RTB & Programmatic Advertising
Workshops
  • Real Time Bidding
  • Data Management Platform
Industry Leader
Leading Expert
Jeremy Spiller

JEREMY SPILLER

CEO and Co-Founder White Hat Media

Metrics and Data Analytics

  • Digital Information Sources
  • Defining metrics and KPI´s based on business goals
  • Why measure your website or app? What are the kinds of trends you could discover?
  • Tracking Tools: Google Analytics
  • A/B Testing
  • Data visualization
  • Big Data Management and Storage
  • Big Data Science
Workshop
  • Google Analytics
Industry Leader
Leading Expert

ARNALDO MUÑOZ

General Manager Spain and Portugal at Airbnb

Digital Law

  • Cookies. Behavioural targeting.
  • Website and mobile terms of service
  • Software License
  • Content License
  • Intellectual Property
  • E-Commerce Legislation
  • Content and advertising agreements
  • Product and marketing compliance
  • Sponsored searches and use of other brands
Workshop
  • Frauds and scams
Industry Leader
Leading Expert

VENTURA BARBA

Executive Director Advanced Music (Sónar - Sónar +D)

Leading Digital

  • Digital Investment Roadmap
  • Innovative Digital Business Models
  • The New Digital Professional Framework
  • Data-driven new Business Models
  • The CIO Opportunity (Chief Information Officer)
  • Digital Value Chain
  • Digital Tech Framework: Enterprise Digital Technology, Cloud, IoT, Systems, Cybersecurity
  • Key Capabilities of Digital Enterprise: Analytics and Collaboration
Workshop
  • Digital Roadmap
Industry Leader
Leading Expert
Julie Holmes

JULIE HOLMES

Managing Director, Inline Strategy | Speaker | Digital Marketing & Sales Advisor

<5>

ISDI USA

14th April - 21st April

Startups & Entrepreneurship and Digital Transformation

Backbone Project

Startups & Entrepreneurship

  • Startup Creation
  • From the idea to the business model
  • Agile and Lean Canvas for Digital Professionals
  • Digital Tx Organization Design
  • Startup culture in corporations
  • Startups Valuation / Foundation
  • Startup Models
  • Exit Search
Workshops
  • Lean Start up
Local visit to
Leading Expert
Jeremiah Gardner

JEREMIAH GARDNER

Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB

Digital Transformation

  • Disintermediation and digital opportunity
  • Digital HR Talent
  • Digital Enterprise
  • Managing digital change in organizations
  • Digital transformation: The roadmap
Workshops
  • Final talent Assessment
Local visit to
Leading Expert
Steve Cadigan

STEVE CADIGAN

Cadigan Talent Ventures, Former VP Talent at Lindedin

Backbone project

Participants will study on a backbone project which involves developing and transforming the Digital Business Model os renowned multinational companies in sectors sucha as Telco, Banking, Luxury and Retail.

Students will work in groups to achieve outstanding results. Teams will be chosen based on each members´s existing knowledge of digital fields and complimentary skill sets.

Throughout the duration of the Backbone Project students will be led by digital mentors and coaches.

  • Birefing. Explanation
  • Milestone 1. MARKETING PLAN
  • Milestone 2. DIGITAL CONTENT
  • Milestone 3. SOCIAL MEDIA PLAN
  • Milestone 4. TECHNOLOGY & WEB DESIGN
  • D1. 1st Deliverable
  • Milestone 5. E-COMMERCE
  • Milestone 6. SEARCH PLAN
  • Milestone 7. DIGITAL ADVERTISING
  • Milestone 8. METRICS & DASHBOARD
  • GRADUATION CEREMONY IN SILICON VALLEY

DIGITAL EXPERTS

  • Steve Cadigan

    Steve Cadigan Cadigan Talent Ventures, former Vice President of Talent at Linkedin

  • Colin Maclay

    Colin Maclay Executive Director for the Annenberg Innovation Lab at Southern California University

  • Javier Rodríguez Zapatero

    Javier Rodríguez Zapatero Executive Chairman at ISDI

  • Yaniv Turgeman

    Yaniv Turgeman Product R&D at MIT

  • María Teresa Arnal

    María Teresa Arnal Director at Google México

  • Christopher Bavitz

    Christopher Bavitz Managing Director, Cyberlaw Clinic, Berkman Center for Internet & Society

  • Greg Verdino

    Greg Verdino Content Strategy Agency Owner. Professional Keynote Speaker. microMARKETING Author.

  • Brent Chaters

    Brent Chaters Digital Marketing & Strategy Executive / Author

  • Jason Grant

    Jason Grant CEO at UX Coach

  • Julie Holmes

    Julie Holmes Managing Director, Inline Strategy | Speaker | Digital Marketing & Sales Advisor

  • Jorge Ruiz

    Jorge Ruiz Director at Facebook

  • Talia Wolf

    Talia Wolf Founder & CEO of GetUplift

  • Greg Nudelman

    Greg Nudelman UX Design Director, Writer, Speaker, Owner of DesignCaffeine, Inc.

  • Amir Mashkoori

    Amir Mashkoori Co-Founder and CEO ISDI DIGITAL UNIVERSITY

  • Jeremiah Gardner

    Jeremiah Gardner Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB

  • Jeremy Spiller

    Jeremy Spiller International Speaker, Trainer and Consultant, helping businesses grow sales with expert digital marketing

  • Noelia Fernández

    Noelia Fernández Chief Digital Transformation Officer at Prisa

  • Craig Crawford

    Craig Crawford IT Strategist

  • Jon Burkhart

    Jon Burkhart Content Strategy + Copy | Author | SXSW Board | Speaker: Content/Social/Agile/Sports Marketing + Storytelling + Fandom

  • Arthur O'Neill

    Arthur O'Neill Comms Planning Director @ OMD\MAL

TESTIMONIALS

Bruno Beretti

Bruno Beretti Digital Marketing Manager at Clarins Group

“All ISDI Professors are Digital Experts. They work in the Digital field everyday and they will share real case studies with you, as well as what opportunities the Internet can offer you. Moreover, ISDI's Community is very united. The experience I gained was not just a year-long course, but a long-term commitment to the Digital ecosystem. Our School's mission- to be a digital optimist- really remains a part of you, since once you've finished the Master's, you want to share with others the enormous impact that digital change can have on the world.”

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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