WE CALL YOU
logo PADIB

Programa de Alta Dirección en Internet Business

Mexico Spanish

AN EXCLUSIVE DIGITIZATION PROGRAMME AIMED AT PRESIDENTS, MANAGING DIRECTORS AND CEOS

For members of the Management Committee with the aim of accelerating understanding or adapting to Digital Business

GOALS

  • To accelerate adaptation to digital business in order to maximise potential in each company through an ad hoc program.

WHO IS IT AIMED AT?

  • Aimed at Chairmen, Board Members, Executive Officers, Director-Generals and members of Business Management Committees.
20 hours $99.000price mxn

THIRD EDITION 2017 - Polanco

PADIB'S KEY ELEMENTS

MODULES

5 academic modules that are delivered in five 4-hour sessions, followed by dinner and discussion with a leading personality in the industry.

METHODOLOGY

The program combines theory with the development of a core project, from the beginning to the end of the course

MODULES

  • Module 1 .

    This session offers a comprehensive overview of both Digital Marketing and Internet Technology:

    • Digital Marketing: reputation, traffic, conversion
    • The Digital Customer: e-CRM
    • History of the Internet
    • Internet Technical Arquitecture
  • Module 2 .

    The Internet has been revolutionised by search engine and metrics, in this module you will learn all the keys.

    • Internet metrics
    • Online research
    • Natural Search: SEO - Search Engine Optimization
    • Search Engine Marketing: SEM - Search Engine Marketing
  • Module 3 .

    This session covers the subject of 2.0 Web Environment and Social Networks.

    • Web 2.0: Internet by users
    • Blogs and the blogosphere
    • Social Networks: Redefining communication
    • Social Media Case Studies
  • Module 4 .

    This session is aimed at understanding the ecommerce models and digital advertising.

    • Ecommerce models
    • The purchase Funnel
    • Advertising to Generate Sales
    • Branded Entertainment
  • Module 5 .

    This session will give you an overview of selling through mobile and the web development.

    • Mobile Situation and Models
    • Mobile Marketing & Advertising
    • Digital multi-device presence
    • Best Practices desktop and mobile

METHODOLOGY

Methodology PADIB

LECTURERS

9 working professionals renowned in their field of expertise.

SCHEDULE

LECTURERS

  • Diego Cosio

    Diego Cosio CEO at Maskota, former CMO at Citibank

  • Miguel Alegre

    Miguel Alegre Online Ventures, Roll & Rancho Digital Founder

  • Salvador Suárez

    Salvador Suárez Socio Director en Territorio Creativo

  • Andres Azpilicueta

    Andres Azpilicueta Chief Digital Officer at Publicis Media

  • Antonio Rallo

    Antonio Rallo CEO ID345.TECH, Kionetworks CoFounder

  • Nico Maslo

    Nico Maslo Agency General Manager at Virket Group

  • Andreu Casadella

    Andreu Casadella General Manager Mexico TomTom Telematics

  • Alfonso Luna

    Alfonso Luna Co-Founder & CEO at Kentriki.com, former Director at Google & Microsoft

  • María Teresa Arnal

    María Teresa Arnal Managing Director Spanish Speaking LATAM at Twitter

SCHEDULE

Semana 1

Marketing Digital y Entorno 2.0

Semana 2

Redes Sociales y Publicidad

Semana 3

Motores de Busqueda y Tecnologia

Semana 4

Mobile y Desarrollo Multiplataforma

Semana 5

Ecommerce y Métricas

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
* Required field

Apply for admission to PADIB MÉXICO

TALK TO ONE OF OUR
 ACADEMIC ADVISORS

* Required field

Leave us your contact details so we can get in touch with you: