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Programa de Alta Dirección en Internet Business

Mexico Spanish

AN EXCLUSIVE DIGITIZATION PROGRAMME AIMED AT PRESIDENTS, MANAGING DIRECTORS AND CEOS

For members of the Management Committee with the aim of accelerating understanding or adapting to Digital Business

GOALS

  • To accelerate adaptation to digital business in order to maximise potential in each company through an ad hoc program.

WHO IS IT AIMED AT?

  • Aimed at Chairmen, Board Members, Executive Officers, Director-Generals and members of Business Management Committees.
20 hours $99.000 price mxn

THIRD EDITION 2017 - Polanco

PADIB'S KEY ELEMENTS

MODULES

5 academic modules that are delivered in five 4-hour sessions, followed by dinner and discussion with a leading personality in the industry.

METHODOLOGY

The program combines theory with the development of a core project, from the beginning to the end of the course

MODULES

  • Module 1 .

    This session offers a comprehensive overview of both Digital Marketing and Internet Technology:

    • Digital Marketing: reputation, traffic, conversion
    • The Digital Customer: e-CRM
    • History of the Internet
    • Internet Technical Arquitecture
  • Module 2 .

    The Internet has been revolutionised by search engine and metrics, in this module you will learn all the keys.

    • Internet metrics
    • Online research
    • Natural Search: SEO - Search Engine Optimization
    • Search Engine Marketing: SEM - Search Engine Marketing
  • Module 3 .

    This session covers the subject of 2.0 Web Environment and Social Networks.

    • Web 2.0: Internet by users
    • Blogs and the blogosphere
    • Social Networks: Redefining communication
    • Social Media Case Studies
  • Module 4 .

    This session is aimed at understanding the ecommerce models and digital advertising.

    • Ecommerce models
    • The purchase Funnel
    • Advertising to Generate Sales
    • Branded Entertainment
  • Module 5 .

    This session will give you an overview of selling through mobile and the web development.

    • Mobile Situation and Models
    • Mobile Marketing & Advertising
    • Digital multi-device presence
    • Best Practices desktop and mobile

METHODOLOGY

Methodology PADIB

LECTURERS

9 working professionals renowned in their field of expertise.

SCHEDULE

LECTURERS

  • Diego Cosio

    Diego Cosio Chief Marketing Officer de Banamex Citigroup

  • Miguel Alegre

    Miguel Alegre Founder at Online Ventures

  • Salvador Suárez

    Salvador Suárez Partner and Managing Director Latin America at Territorio Creativo

  • Andres Azpilicueta

    Andres Azpilicueta Chief Digital Officer at Publicis Media

  • Antonio Rallo

    Antonio Rallo CoFounder & CEO at KioNetworks.com

  • Nico Maslo

    Nico Maslo Agency General Manager at Virket Group

  • Andreu Casadella

    Andreu Casadella General Manager Mexico TomTom Telematics

  • Alfonso Luna

    Alfonso Luna Fundador y CEO de Kentriki.com, antes Director en Google y Microsoft

  • María Teresa Arnal

    María Teresa Arnal CEO Mexico at J Walter Thompson Company

SCHEDULE

Semana 1

Marketing Digital y Entorno 2.0

Semana 2

Redes Sociales y Publicidad

Semana 3

Motores de Busqueda y Tecnologia

Semana 4

Mobile y Desarrollo Multiplataforma

Semana 5

Ecommerce y Métricas

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form with your CV in order to get to know your professional background and profile.
  • INTERVIEW - We will arrange a face to face interview in our school to get to know you in person and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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