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Programa de Alta Dirección en Internet Business

Mexico Spanish

AN EXCLUSIVE DIGITIZATION PROGRAMME AIMED AT PRESIDENTS, MANAGING DIRECTORS AND CEOS

For members of the Management Committee with the aim of accelerating understanding or adapting to Digital Business

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GOALS

  • To accelerate the understanding and adaptation to the new digital era.
  • Incorporate the digital environment into the company from a strategic point of view.

WHO IS IT AIMED AT?

  • Presidents, CEOs and Managing Directors of national and international companies.
  • Steering committee members of medium and large companies.
20 hours $99.000price mxn + VAT

THIRD EDITION4TH SEPTEMBER 2017 - Polanco

PADIB-mx'S KEY ELEMENTS

MODULES

5 academic modules that are delivered in five 4-hour sessions, followed by dinner and discussion with a leading personality in the industry.

METHODOLOGY

The program combines theory with the development of a core project, from the beginning to the end of the course

MODULES

  • Module 1 .

    This session offers a comprehensive overview of both Digital Marketing and Internet Technology:

    • Digital Marketing: reputation, traffic, conversion
    • The Digital Customer: e-CRM
    • History of the Internet
    • Internet Technical Arquitecture
  • Module 2 .

    This session covers the subject of 2.0 Web Environment and Social Networks.

    • Web 2.0: Internet by users
    • Blogs and the blogosphere
    • Social Networks: Redefining communication
    • Social Media Case Studies
  • Module 3 .

    The Internet has been revolutionised by search engine and metrics, in this module you will learn all the keys.

    • Internet metrics
    • Online research
    • Natural Search: SEO - Search Engine Optimization
    • Search Engine Marketing: SEM - Search Engine Marketing
  • Module 4 .

    This session will give you an overview of selling through mobile and the web development.

    • Mobile Situation and Models
    • Mobile Marketing & Advertising
    • Digital multi-device presence
    • Best Practices desktop and mobile
  • Module 5 .

    This session is aimed at understanding the ecommerce models and digital advertising.

    • Ecommerce models
    • The purchase Funnel
    • Advertising to Generate Sales
    • Branded Entertainment

METHODOLOGY

Methodology PADIB

LECTURERS

10 working professionals renowned in their field of expertise.

SCHEDULE

LECTURERS

  • Diego Cosio

    Diego Cosio CEO at Maskota, former CMO at Citibank

  • Miguel Alegre

    Miguel Alegre Online Ventures, Roll & Rancho Digital Founder

  • Salvador Suárez

    Salvador Suárez Socio Director en Territorio Creativo

  • Andrés Azpilicueta

    Andrés Azpilicueta Chief Digital Officer at Publicis Media

  • Antonio Rallo

    Antonio Rallo CEO ID345.TECH, Kionetworks CoFounder

  • Nico Maslo

    Nico Maslo Director Santa Fe at Havas Media

  • Andreu Casadella

    Andreu Casadella General Manager at Mexico TomTom Telematics

  • Alfonso Luna

    Alfonso Luna Co-Founder & CEO at Kentriki.com, former Director at Google & Microsoft

  • María Teresa Arnal

    María Teresa Arnal Director at Google México

  • Andrea Scarano

    Andrea Scarano Country Manager Mexico at Privalia

SCHEDULE

22/05/2017

Digital Marketing & Environment 2.0

29/05/2017

Social Media & Advertising

05/06/2017

Search Engines & Technology

12/06/2017

Mobile & Multi-Device Development

19/06/2017

e-Commerce & Metrics

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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