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Programa de Alta Dirección en Internet Business

Spain Spanish

STRATEGIC DIGITIZATION SESSIONS FOR PRESIDENTS, CEOS AND MANAGING DIRECTORS

We provide a strategic vision for members of Steering Committees to accelerate their digitalization and transformation processes

GOALS

  • To accelerate the understanding and adaptation to the new digital era.
  • Incorporate the digital environment into the company from a strategic point of view.

WHO IS IT AIMED AT?

  • Presidents, CEOs and Managing Directors of national and international companies.
  • Management committee members of medium and large companies.
25 hours 9.750€price

FIFTEENTH EDITION 23RD JANUARY 2017 - Madrid

SIXTEENTH EDITION MARCH 2017 - Barcelona

PADIB'S KEY ELEMENTS

MODULES

5 academic modules that are delivered in five 4-hour sessions, followed by dinner and discussion with a leading personality in the industry.

METHODOLOGY

The program combines theory with the development of a core project, from the beginning to the end of the course

MODULES

  • Module 1 .

    This session offers a comprehensive overview of both Digital Marketing and Internet Technology:

    • Digital Marketing: reputation, traffic, conversion
    • The Digital Customer: e-CRM
    • History of the Internet
    • Internet Technical Arquitecture
  • Module 2 .

    The Internet has been revolutionised by search engine and metrics, in this module you will learn all the keys.

    • Internet metrics
    • Online research
    • Natural Search: SEO - Search Engine Optimization
    • Search Engine Marketing: SEM - Search Engine Marketing
  • Module 3 .

    This session covers the subject of 2.0 Web Environment and Social Networks.

    • Web 2.0: Internet by users
    • Blogs and the blogosphere
    • Social Networks: Redefining communication
    • Social Media Case Studies
  • Module 4 .

    This session is aimed at understanding the ecommerce models and digital advertising.

    • Ecommerce models
    • The purchase Funnel
    • Advertising to Generate Sales
    • Branded Entertainment
  • Module 5 .

    This session will give you an overview of selling through mobile and the web development.

    • Mobile Situation and Models
    • Mobile Marketing & Advertising
    • Digital multi-device presence
    • Best Practices desktop and mobile

METHODOLOGY

The PADIB combines strategic digital business sessions with dinners accompanied by a leading personality in the industry, as well as Case Studies on real companies.

  • Five sessions about different Internet business areas.
  • Digital experts in different business sectors as speakers.
  • Real business cases: success and failure.

LECTURERS

10 working professionals renowned in their field of expertise.

SCHEDULE

MADRID: Mondays 6.00 p.m. - 10.00 p.m.

BARCELONA: Thursdays 6.00 p.m. - 10.00 p.m.

LECTURERS

  • Nacho de Pinedo

    Nacho de Pinedo Co-founder and CEO of ISDI, Former Director of Marketing and Strategy at Canal+

  • Marcelo Royán

    Marcelo Royán CTO y Product Manager at Entradas.com Eventim. Co-founder of ISDI.

  • Arnaldo Muñoz

    Arnaldo Muñoz General Manager Spain and Portugal at Airbnb

  • Gabriel Sáenz de Buruaga

    Gabriel Sáenz de Buruaga Founder and Co-CEO of WINK, Transforming Through Digital

  • Javier Rodríguez Zapatero

    Javier Rodríguez Zapatero Executive Chairman at ISDI

  • Miguel Ángel Díez Ferreira

    Miguel Ángel Díez Ferreira Co-founder and CEO of Red Karaoke

  • Rodrigo Miranda

    Rodrigo Miranda Managing Director at ISDI

  • Aquilino Peña

    Aquilino Peña Founder of Kibo Ventures

  • Fernando González-Mesones

    Fernando González-Mesones COO Docomo Digital y CEO B! (NTT Docomo Group)

  • Luis Ferrándiz

    Luis Ferrándiz Partner at KPMG España

SCHEDULE

January 23rd

SESSION I: DIGITAL MARKETING AND INTERNET TECHNOLOGY

  • Digital Marketing: reputation, traffic, conversion
  • The Digital Customer: e-CRM
  • History of the Internet
  • Internet Technical Architecture

January 30th

SESSION II: METRICS AND SEARCH ENGINE

  • E-commerce models
  • The Purchase Funnel
  • Natural Search: SEO - Search Engine Optimization
  • Search Engine Marketing: SEM - Search Engine Marketing

February 6th

SESSION III: 2.0 WEB ENVIRONMENT AND SOCIAL NETWORKS

  • Web 2.0: Internet by users
  • Blogs and the blogosphere
  • Social Networks: Redefining communication
  • Social Media Case Studies

February 13th

SESSION IV: METRICS AND DIGITAL ADVERTISING

  • Internet Metrics
  • Online Research
  • Advertising to Generate Sales
  • Branded Entertainment

February 20th

SESSION V: MOBILE AND MULTI-PLATFORM DEVELOPMENT

  • Mobile Situation and Models
  • Mobile Marketing & Advertising
  • Digital multi-device presence
  • Best Practices desktop and mobile

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form with your CV in order to get to know your professional background and profile.
  • INTERVIEW - We will arrange a face to face interview in our school to get to know you in person and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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