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Programa de Alta Dirección en Internet Business

Spain Spanish

STRATEGIC DIGITIZATION SESSIONS FOR PRESIDENTS, CEOS AND MANAGING DIRECTORS

We provide a strategic vision for members of Steering Committees to accelerate their digitalization and transformation processes

GOALS

  • To accelerate the understanding and adaptation to the new digital era.
  • Incorporate the digital environment into the company from a strategic point of view.

WHO IS IT AIMED AT?

  • Presidents, CEOs and Managing Directors of national and international companies.
  • Steering committee members of medium and large companies.
20 hours 9.750€price

EIGHTEENTH EDITION - MADRID 17TH & 24TH OCTOBER 2017 - FROM 10:00 TO 20:00

PADIB'S KEY ELEMENTS

SESSIONS

12 strategic sessions that are delivered in two days, followed by a final cocktail and discussion with a leading personality in the industry.

METHODOLOGY

Strategic sessions with Internet professionals combined with a final cocktail with a digital personality

SESSIONS

  • Session 1 . Digital Strategy
  • Session 2 . Technology
  • Session 3 . Lunch - Start Ups Ecosystem
  • Session 4 . Digital Identity
  • Session 5 . Coffee with Start Ups
  • Session 6 . Search engines
  • Session 7 . e-Commerce
  • Session 8 . Digital Advertising
  • Session 9 . Lunch - Digital Trasnformation
  • Session 10 . Multi-Device & Mobile
  • Session 11 . Case Study - TX Digital
  • Session 12 . Metrics

METHODOLOGY

The PADIB combines strategic digital business sessions accompanied by a leading personality in the industry with real case studies.

  • Twelve sessions about different Internet business areas.
  • Digital experts in different business sectors as speakers.
  • Real business cases: success and failure.

LECTURERS

10 working professionals renowned in their field of expertise.

SCHEDULE

BARCELONA: 10.00 a.m. - 8.00 p.m. - Tuesdays 16th & 23rd May

LECTURERS

  • Nacho de Pinedo

    Nacho de Pinedo Co Founder & CEO at ISDI

  • Marcelo Royán

    Marcelo Royán CTO and CPO at Entradas.com, Co-founder of ISDI

  • Gabriel Sáenz de Buruaga

    Gabriel Sáenz de Buruaga Founder and co CEO at WINK, Transforming Through Digital

  • Javier Rodríguez Zapatero

    Javier Rodríguez Zapatero Executive Chairman at ISDI

  • Miguel Ángel Díez Ferreira

    Miguel Ángel Díez Ferreira Founder & CEO Red Karaoke

  • Aquilino Peña

    Aquilino Peña Founder at Kibo Ventures

  • Fernando González-Mesones

    Fernando González-Mesones COO Docomo Digital y CEO B! (NTT Docomo Group)

  • Jaume Clotet

    Jaume Clotet Partner at KPMG

  • Carlos Gila

    Carlos Gila Senior Advisor at Oaktree Capital Management

  • Rodrigo Miranda

    Rodrigo Miranda Managing Director at ISDI

SCHEDULE

DAY 1

6 SESSIONS

  • Digital Strategy
  • Technology
  • Lunch - Start Ups Ecosystem
  • Digital Identity
  • Coffee with Start Ups
  • Search Engines

DAY 2

6 SESSIONS

  • e-Commerce
  • Digital Advertising
  • Lunch - Digital Transformation
  • Multi-Device & Mobile
  • Case Study - TX Digital
  • Metrics

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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