5 academic modules that are delivered in five 4-hour sessions, followed by dinner and discussion with a leading personality in the industry.
The program combines theory with the development of a core project, from the beginning to the end of the course
This session offers a comprehensive overview of both Digital Marketing and Internet Technology:
The Internet has been revolutionised by search engine and metrics, in this module you will learn all the keys.
This session covers the subject of 2.0 Web Environment and Social Networks.
This session is aimed at understanding the ecommerce models and digital advertising.
This session will give you an overview of selling through mobile and the web development.
The PADIB combines strategic digital business sessions with dinners accompanied by a leading personality in the industry, as well as Case Studies on real companies.
10 working professionals renowned in their field of expertise.
MADRID: Mondays 6.00 p.m. - 10.00 p.m.
BARCELONA: Thursdays 6.00 p.m. - 10.00 p.m.
Nacho de Pinedo Co-founder and CEO of ISDI, Former Director of Marketing and Strategy at Canal+
Marcelo Royán CTO y Product Manager at Entradas.com Eventim. Co-founder of ISDI.
Arnaldo Muñoz General Manager Spain and Portugal at Airbnb
Gabriel Sáenz de Buruaga Founder and Co-CEO of WINK, Transforming Through Digital
Javier Rodríguez Zapatero Executive Chairman at ISDI
Miguel Ángel Díez Ferreira Co-founder and CEO of Red Karaoke
Rodrigo Miranda Managing Director at ISDI
Aquilino Peña Founder of Kibo Ventures
Fernando González-Mesones COO Docomo Digital y CEO B! (NTT Docomo Group)
Luis Ferrándiz Partner at KPMG España
SESSION I: DIGITAL MARKETING AND INTERNET TECHNOLOGY
SESSION II: METRICS AND SEARCH ENGINE
SESSION III: 2.0 WEB ENVIRONMENT AND SOCIAL NETWORKS
SESSION IV: METRICS AND DIGITAL ADVERTISING
SESSION V: MOBILE AND MULTI-PLATFORM DEVELOPMENT