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modib

Master Online in Digital Business

Online Spanish

The First Online Master's in Digital Business

Online training with comprehensive knowledge of all the disciplines of the sector

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GOALS

  • Obtain a global vision of the Internet environment.
  • Acquire specific knowledge of each of the digital disciplines.
  • Deepen in the handling of Digital Marketing, Social Networks, e-Commerce or Web Analytics tools.
  • Acquire experience in the digitalization of a real company through a final project.

WHO IS IT AIMED AT?

  • Marketing experts who wish to focus their field of study towards the digital sector.
  • Specialists in a specific area of digital marketing who want a 360º vision.
  • Entrepreneurs or freelancers wishing to start their own business
  • Experts in offline sectors who wish to acquire a competitive advantage
  • Multinational professionals who need to manage digital departments.
400 hours 7.900€price

FIFTH EDITION January 27th 2017

Duration: 6 months

FREE ENTRY NEXT INFORMATION MEETING

WEDNESDAY 18TH JANUARY, 19:00, Virtual Session, Webinar Online

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MODIB'S KEY ELEMENTS

MODULES

9 modules + a core project on a case study.

METHODOLOGY

Theoretical-practical training in a virtual campus with Interactive Teaching Units (IDUs) and live sessions

MODULES

  • Module 1 . Digital Marketing
  • Module 2 . Content & User Experience
  • Module 3 . Social Media
  • Module 4 . Mobile y Apps
  • Module 5 . Digital Advertising & Performance Media
  • Module 6 . Search Engines: SEO/SEM
  • Module 7 . e-Commerce
  • Module 8 . Metrics & Data Analytics
  • Module 9 . Transformation & Digital Business

METHODOLOGY

This Master’s in Digital Marketing is made up of 10 courses each lasting 1 month. Each course has up to 10 hours of interactive material, case studies, debating forums and virtual classes in order for students to ask questions to their personal tutors. Moreover, you will also have additional material to deepen your knowledge in content that most interests you.

LECTURERS

Developed by the best active experts

SCHEDULE

6-month Online Training

LECTURERS

  • Rafael López

    Rafael López Digital Marketing Director at ISDI

  • Lola Garrido

    Lola Garrido Mentora Master Online in Digital Business MoDIB y Profesora Marketing Digital en ISDI

  • Olmo Romero

    Olmo Romero UX/UI Director at Gigigo

  • Fco. Javier Melero

    Fco. Javier Melero Social Media Intelligence | Digital Strategist

  • Yurena Sánchez

    Yurena Sánchez Digital Brand Strategist at Freelance & Professor #MIBer

  • Charo Paredes

    Charo Paredes Global Head of ASO & SEO at DOCOMO Digital

  • Laura De La Fuente

    Laura De La Fuente Digital Strategy Director Hello Media Group Spain

  • Pedro Menéndez

    Pedro Menéndez Senior Partnership Development Manager en Tradedoubler

  • Lucia Arias Gonzalez

    Lucia Arias Gonzalez Director of eCommerce Product Development en NH Hotel Group

  • César Crespo

    César Crespo CTO en ISDI

  • Biladi Lujan

    Biladi Lujan CEO & Founder en Sakudarte | Marketing B2B

  • Vanessa Estorach

    Vanessa Estorach Mobile Strategist at e-growing

  • Víctor Leganés Contreras

    Víctor Leganés Contreras Subdirector de Gestión Comercial

  • Sebastian Muller

    Sebastian Muller IMPACT Accelerator Director en ISDI

  • Juan Carrasco Linares

    Juan Carrasco Linares Abogado - Responsable Área de Tecnología, Medios y Telecomunicaciones (TMT)

  • Jose Carlos Agrela

    Jose Carlos Agrela Business Development Director at ISDI

SCHEDULE

27/01/2017

Digital marketing

  • Marketing Basics
  • Digital Strategy
  • Digital Customer & CRM
  • Workshop: Salesforce

10/02/2017

Content & User Experience

  • Content Basics
  • Content Strategy
  • Distribution Channels & Content Monetization
  • Strategic & Services Design
  • User Experience: interfaces y usability
  • Workshop: Wordpress

03/03/2017

Social Media

  • Social Media Basics
  • Community Management
  • Monitoring and active listening
  • Social Media Advertising
  • Workshop: Social Media Plan

24/03/2017

Mobile & Apps

  • Mobile Basics
  • Mobile Strategy
  • Apps Marketing Plan
  • Mobile Payments
  • ASO: App Store Optimization
  • Workshop: Creating Apps

07/04/2017

Digital Advertising & Performance Media

  • Advertising Basics
  • Estrategia de Publicidad Digital
  • Content Marketing
  • Performance Marketing
  • Publicidad Mobile
  • Taller: Compra programática

05/05/2017

Search Engines: SEO/SEM

  • Search Engines Basics
  • Search Engines Strategy
  • SEO
  • SEM
  • Workshop: Semrush

26/05/2017

e-Commerce

  • e-Commerce Basics
  • e-Commerce Strategy
  • Acquisition
  • Retention
  • Marketplaces
  • Workshop: Shopify
  • Mobile e-Commerce

16/06/2017

Metrics & Data Analytics

  • Metrics Basics
  • Data, metrics, KPIs y Dashboards
  • Web Analytics
  • Metrics applied to B2B & B2C environments
  • Mobile Metrics
  • Workshop: Analytics

07/07/2017

Transformation & Digital Business

  • Digital Transformation Basics
  • Transformation & Digital Business
  • New Business Models in Digital Environments & Startups
  • Digital Law
  • Digital Talent
  • Workshop: Business Plan

DEVELOP YOUR TALENT

Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
_In Group
_In Group You can participate in our LinkedIn discussion group. Be part of the community!
ISDI Updates
ISDI Talks Training is life-long... Our refresher workshops will keep you up to date in the digital world once you have completed your program.

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form with your CV in order to get to know your professional background and profile.
  • INTERVIEW - We will arrange a face to face interview in our school to get to know you in person and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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