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We have a special digital Master's program for you.Visit ISDI USA
Professionals who want to retrain for the digital world, entrepreneurs who want to launch their own startup and people who are working or looking for a job and want to become Internet experts.
Are you ready to begin your transformation?
Request more information about MIB Fill in your details and you can download the MIB prospectus.
It's time to change the direction of your career, to acquire the comprehensive, integrated, up-to-date vision needed for the digital transformation that we are experiencing.
If you want to play a leading role in the digital age, your time is now. Welcome to your master's degree, welcome to the MIB.
Within 10 days of being admitted in the program.
The payment is made in three instalments:
$68,200 MXN - October 1st
$68,200 MXN - December 1st
$68,200 MXN - March 1st
Places and calendar
5th edition - 2017/2018 from October to July
Two timetables to choose from: # Tuesday to Thursday from 18:00 to 22:00 # Friday from 16:00 to 22:00 and Saturday from 09:00 to 15:00
Come to inform yourself
We organize information sessions on a regular basis so you can know the program in depth and solve all the questions you might have about it. Come and discover our headquarters and plan your professional future
The first fully specialized masters in digital business & transformation.
The MIB gathers together all the disciplines involved in the management of Internet businesses to achieve a unique global vision. The keys:
The MIB has developed a unique methodology, addressing the whole business and company management ecosystem in a single master's degree.
Professionals who are experts in the different areas of the internet supervise the delivery and excellence of the program me's content. See the Teaching Faculty.
The most relevant technology and teamwork will enable MIB students to live the experience of digitalizing a business in the real world.
16 modules, a practical core project of digitalization in a real business and more than 110 teachers who are professionals working in the sector.
Put the academic content acquired during the Masters in Internet Business into practice by working in a real situation in an existing business.
We live in a world of change and we must understand the advantages of being able to change continuously. A way of embracing what the MIB will be.
The foreseeable digital evolution for the world of transactions, contents and generation of knowhow and efficiency.
Director of Chairs Banco Santander and Liga de Fútbol Profesional. Director of the Marketing Practices Observatory and the Department of Marketing and Market Research at UCM. Academic Coordinator of the ISDI Master in Internet Business (MIB)
Creativity, Process, Creative profiles
From the challenge to the idea.
Rodolfo is founder and General Manager of REDBOX Innovation, the leading innovation agency in Mexico. He focuses on showing innovation as a complex process and not only a discipline. Rodolfo is an mentor for entrepreneurs at Endeavour and a fellow at Victoria 147. He has a Bachelors in International Business from Tec de Monterrey, and an MBA from Lund University in Sweden.
Basic marketing concepts, Positioning, Marketing Mix, Segmentation, Marketing Plan, Copy strategy, Unique selling proposition.
Integral Digital Marketing Model, Strategic Concepts of Digital Marketing, Reputation Management Marketing, Traffic Generation Marketing: Drive to Web, Conversion Marketing: Drive to Sell, Management Marketing of the Multi-Channel Digital Client, Digital Marketing Plan.
The global brand, Integration of online strategy in brand construction, Crossumers and moments of interaction with the user, User experience: Emotional, functional and social dimension, Coherence in communication via all communication channels.
Customer Relationship Management (CRM), Relational marketing, Social CRM, ON/OFF integration, Customer Management Strategies, Customer Metrics, Customer Centric Marketing, Customer Characterisation, Predictive analysis, Big Data, Multi-Channel Marketing.
Integral customer experience, Customer Segmentation Strategies, Ancillaries, Customer development strategy on the online channel, Integration with other channels, Program and action management.
Long Tail Business Model Strategy, Benefits of CrowdSourcing, E-Bay Marketing Strategy Case, Optimisation of the digital marketing mix, Benefits and limitations by channel, Management of digital marketing equipment.
Origin, Gamification techniques, Gamification-based business models, Best practices, Trends.
Positioning, Copy Strategy, Unique Selling Proposition
Diego Cosio is currenty the CEO of Maskota. Formerly, he was the CMO of Grupo Financiero Banamex in Mexico and Citigroup in the New York City. He was also the General Director for Blockbuster Mexico and LATAM and the General Director por Pepsico Drinks. He has a bachelors from ITESM in Economics, and has given multiple classes in this same institution in the fields of Marketing and Strategy/Services. He is an adviser for CIE, the Latino Grammys, Aeroméxico and Alsea.
Design of a corporate strategic plan for presence on social platforms.
Alerts, Identifying opportunities, Customer management, Social CRM
Control and management of Social Media projects, Round Table with brands.
Community Management, channels and contents, blogs, microblogging... Gamification dynamics.
Social networks, product vision, capitalising vertical communities: Wiseri, Duelia, RedKaraoke. Technical aspects of social integration through APIs.Business and marketing via social networks. Round table with Tuenti, Facebook, YouTube. Business generation via social media (Social Commerce, Active listening, etc.) Management of the social media area at corporate level, responsibilities of each of the areas, communication, marketing, ATC, General Management.
Jorge Ruz Escamilla is the Regional Director for Mexico and Central America. Beforehand, he formed part of Google for 5 years leading the area of New Meda; and collaborated for 6 years with Yahoo. Formerly, he was the commercial general manager for Televisa Interactive Media. He has a Bachelors in Business Administration from UDLAP, an executive MBA from ITAM and an MBA from Arizona State University.
Antonio Rallo is CEO of IDEAS and Cofounder of Kio Networks. He has a bachelors in Marine Biology from the University of California in San Diego, a Masters in Acuatic Culture from AIX Maseill III and an investigation scholorship from SRIPPS. Formerly , he was the VP of Technology Strategy in Televisa Group as well as cofounder and board member of Ncubo Holdings. He founded and lead Iweb and Digital Media Studio and worked for Apple Europe and Mexico.
Customer service, Help pages, Ethics regime, Page maintenance.
Miguel Alegre es socio y fundador en Roll, agencia de marketing digital. Inició su carrera en Yahoo!, posteriormente se unió a Microsoft MSN como productor del Portal, editor en jefe y productor ejecutivo donde obtuvo el reconocimiento MSN Americas Executive Producer of the Year y egresó del programa Microsoft Emerging Leaders. Cuenta con estudios en Relaciones Internacionales con especialización en Seguridad Nacional, realizados en el ITAM.
Miguel Alegre is partner and cofounder of ROLL (formerly knows as Rancho Digital), a digital marketing agency. He started his career in Yahoo!, later joined Microsoft MSN as a portal producer, editor in chief and executive producer obtaining the award of MSN Americas Executive Producer of the Year and completing the program for Microsoft Emerging Leaders. He has a Bachelors in International Relations with a major in National Security from ITAM.
The e-commerce market: main figures, categories and companies, both globally and in Spain, Available market information sources, E-commerce models: B2C, B2B, pure plays, coexistence and channel integration.
Online marketing plan: main objectives, Search engine management (SEO, SEM focused on e-commerce), Database management: construction and exploitation (emailings, newsletters…), Development of Partnerships, Main management KPIs of an online sales business and main levers
The concept of the purchase funnel, Construction of online showcases and operation of search engines, Structure and design of forms, Management of repeat business
Description of online payment systems, Legal and security implications, Advantages from the business' and the customer's point of view
Description of the types of development applicable to e-commerce, Review of the main market solutions to understand the advantages and disadvantages in terms of cost, scalability, dependency and flexibility
The fulfilment cycle: from the order to the home, Logistic structures and specificities of e-commerce. Identifying added value elements. Structures and customer service types
Description of the main platforms for mobile commerce and their implications: conversions, penetration, Managing a multi-platform e-commerce operation and web-mobile differences, Success stories and main lessons
Alfonso Luna is CEO and cofounder of Kentriki; former Director of Marketing for Google LATAM.Previously, he worked in Microsoft and was comercial director in SIGMA Group. He is member of the board of director of Skinizate.com and advisor in several tech companies. He has a Bachelors in Computer Science from ITESM Monterrey and post-studies from Massachussets Institute of Technology and Columbia University.
Introduction, Advertising ecosystem, From FMOT to ZMOT, Strategic communication framework, The advertiser's vision
The different ‘agents’ of digital advertising, Round table
The balance between sales channels, the role of the internet in generating results, Strategic principles in Internet sales, Basics of using media as a sales channel, How to measure and evaluate a direct response action effectively
Redefining and evolving the role of PR, PR management, Crisis management and cleaning up your reputation, What is said about the brand; Buzz Monitoring Tools
Fundamental and strategic principles of Branded Content and Branded Entertainment, Success story analysis
The Internet technology roadmap; technical advertising infrastructure behind a campaign, Planning Tools, Measuring Tools, Optimisation Tools, Business Intelligence, reporting and analysis tools
Strategic basics of media negotiation, Elements of a communication plan; Prices, Discounts... The future. Trading Platforms.
Andres is Chief Digital Officer for Publicis Media and a constant speaker in communications and business forums. He studied Economics in Universidad Complutense of Madrid and completed his studies in Stanford Graduate School of Business. He began his career in digital business launching a content platform called Dooyoo in 1999. Later, acquired Overture (bought by Yahoo) leading the role of comercial operations for Europe. He has worked in companies as Publicis, Vivaki and Starcom Mediavest.
Search engines: Gateway to today's net and gateway to the digital world of the future.
Indexing, deep search, semantic search, image search, video search, Speed, depth and relevance as operating principles, Basic differences in the natural search methods of the major search engines: Google, Yahoo!, Vista, Bing. The ten basic principles for understanding Google’s natural search for any website creator.
How the situation of a website is analysed in relation to its positioning in search engines, Page Ranks, Page Index, Number of links, Number of results, analysis of relevant search terms to the product and category, Establishing an action plan to improve positioning, Measuring results
Basic SEM concepts Search engine marketing as a service rather than advertising, The Google Adwords model, Business potential analysis of a web with Adwords, Strategies to measure investments in adwords, Application of Google Insights and Google Trends to improve campaigns in Adwords, Advanced SEM planning techniques, Other SEM models: Yahoo!, Microsoft.
Lino Cattaruzzi joined Google Mexico as Country Director in May 2014. Previously, he was Country Director in Google Argentina; worked at Google’s Headquarters in California, where he led the global Sales Strategy team for the Online Media Solutions business; and was in charge of the Online Sales Organization at Google Germany, Switzerland and Austria while based out of Dublin.Before joining Google, Lino held several managerial positions at AOL Latin America & Argentina, including being both President and General Director of the local & regional operations.
Introduction, The multi-device consumer.
The mobile internet value chain, Current situation of mobile internet in Spain and worldwide, Technology in mobile internet and its implications.
Mobile applications (Apps), The HTML5 phenomenon and possible implications, Gamification in mobile webs and Apps.
Basics of mobile marketing, How to develop a mobile marketing strategy, through practical cases.
Market size, Mobile advertising formats.
Basic concepts, Business models and the mobile purchase funnel, Practical cases.
Basic concepts, Existing technologies, Practical cases.
Andreu Casadella is currently the General Director for TomTom Telematics Mexico and president of the Catalan Business Club in Mexico. In the past, he undertook several digital business ventures such as LetsBonus, FancyBox and Antai Business Angels in which he invested in several projects. He is an Industrial Engineer from the Universidad Politécnica de Cataluña en Barcelona and has an MBA from ESADE Barcelona, Hong Kong University of Science and Technology and INSEAD.
Media and Transactional Sectors.
Search for relevant metrics, Monitoring model approach.
María Teresa Arnal is currently the director of Twitter for spanish speaking LATAM. Previously General Director for Clarus and Prodigy MSN and former consultant at The Boston Consulting Group abd Booz-Allen and Hamilton Group. She founded and supported the expansion of IAB in Mexico and is the board council president for World Internet Project in Mexico. Mariate studied Industrial Engineering in Universidad Catolica Andres Bello and has an MBA from Columbia in New York.
How creativity can help us in our business, How to prepare a commission for a digital campaign
Ingredients of the creative process, Branding campaigns, Traffic generation campaigns
Jaime Kalb is cofounder and president of Mirum Mexico. He is an Industrial Engineer from Universidad Iberoamericana where he also obtained a diploma in Strategic Planning and Business Development. In 2001 he joined Prodigy MSN in the Finance Department before becoming Strategic Solutions Manager. In 2005 he was promoted to the Director of Commerce and Business Development in Prodigy MSN. At the end of 2008, he cofounds Clarus Digital with María Teresa Arnal (back then director of Prodigy MSN).
Applicable legislation (general vs. sectoral). Criteria for determining the applicable law in cross-border operations. Conflict between applicable law and products. Electronic contracting: contracting conditions. Prior information and contracting confirmation. Consumers (withdrawal, customer service mechanisms). Fraud and scams. Taxation.
Advertising and promotional actions. Responsibility. Minors.
Sponsored searches and use of other brands. Cookies. Behavioural targeting. Viral marketing. Newsletters. Spam..
General issues (information, consent, transfers, confidentiality, security measures). Person in charge of Processing. Cloud Computing Services. Mobility: Apps and geolocation. International transfers.
Electronic communication and data retention services.
Leon is a parter at the firm Fulton and Fulton Attorneys. He studied Law at UNAM University and holds specializations in Intellectual Property from UNAM and Internet Law from Harvard University. He is currently also a proffesor of Intellectual Property at UNAM and an Intellectual Property and Technology advisor to the Commision of Science and Technology of the Mexican Senate. As well, he actively contributes to the project of the Federal Law for the Protection of Rights for Internet Users.
From the idea to the business model, The partners, Legal considerations, Organisation and culture
Digital business models, Business Plan in the digital era, Assessment of startups.
Seed Phase: FFF and Subsidies, Startup Phase: Business Angels, Growth Phase: Venture Capital, Consolidation Phase: IPO
Marcus Dantus is currently the CEO of Startup Mexico and member of the Intersectoral Committee of Innovation lead by the mexican minister of economy. Previously he founded and directed Wayr: a startup accelerator. He directed Abdeo Medical/Innovamedica and founded/directed Peerant, Simitel, Mexico.com and VoIP. He graduated with a B.A in Communications from the University of Pennsylvania and studied Computer Systems at ITESM CEM.
The speed of change.
Key factors of digital transformation models, Disintermediation and consumer sovereignty.
Startups (see startups module), Digital transformation.
Media, Publishers (Pearson), Childcare (tablets, subscriptions), Industrial (internet of things), Handmade revolution, 3D Printers, Toys: LEGO, Photography (Kodak-Fujifilms), Mass Consumption (The new consumer journey)- Big Data-Social CRM.
The 5 phases of transformation.
The 4 phases of transformation, Resistance to change, Management psychology, Networking, New roles: Chief Digital Officer
Adoption of foundations by the corporations, Processes of cultural change, Management tools, Holacracy, Agile, Scrum VS Cascade, New roles: Chief Digital Officer, Others
Gonzalo Alonso is founder of Clowdertank. He began his career in Mercado Libre, later becoming Director of Sales at MSN and was responsible for the launching and monetization of products like Hotmail and MSN Messenger. Furtherly, he became the first general Director por Google in Latin America. Gonzalo has more than 18 years of professional experience in the IT Industry; and is coauthor of “The Horizontal Revolution” next to Alberto Arébalos.
It is the case study methodology of the 21st century, which enables the academic content acquired during the Master in Internet Business to be fully integrated, by putting it into practice in a real way in an existing company.
Students work together in groups, focusing on a partner company that is prepared to offer its business reality so students can implement their digitalization project in the company. During the course students incorporate the new digital knowledge they are acquiring into the business project.
The Core Project is closely supervised by experts who meet with the student groups every 3 weeks, accompanying them and guiding the development of the project, which is presented to the business owners and a panel of professors at the end of the master's degree.
When you graduate, you're a MIBer… and that is just the beginning. You become part of the MIBer community, the network formed by more than 1000 digital professionals and entrepreneurs and more than 110 teachers from the MIB.
In addition, you can continue to develop your talent through our exclusive services.
We can help you define your positioning strategy in the market to increase your employability.
You will have access to the largest digital job board in Mexico with exclusive offers for our students.
You can participate in our LinkedIn discussion group. Be part of the community!
Make your innovative idea grow thanks to our support program for entrepreneurs.
Training is life-long... Our lectures about the digital world will keep you up to date once you have completed your program.
Offers for your everyday life from the best services in dissemination, positioning, communication, consultancy, events, etc.
#MIBersJoin the comunity
Meet the new all-round professionals of the digital environment - people capable of founding a company, holding positions in digital companies or undertaking the digital transformation of a traditional company. They have practical preparation and experience, know how to work in a team and have direct contact with the best professionals of the sector.
Senior Vice President, Strategy and Business Development in Citigroup Latinoamerica
The MIB gave me a complete, clear and detailed roadmap of what is relevant today in the digital world. Entrepreneurs and corporate transformers alike were introduced to a world that has its own logic, its own rules and its own players... Like the ISDI! I really enjoyed it and I highly recommend it.
There are only 3 requirements to enter the MIB: you must have degree level studies, work experience and a desire to digitalize.
Do you meet the requirements? Then you can send us the request for admission using the following form.
We will take a look at your request for admission and, if you fit the MIBer profile, we will call you to interview you and to chat in person.
To ensure your place on the master's degree, you must pay the registration fee. The letter of acceptance includes instructions on how to do this.
If you have any questions, just call us and we will be happy to talk them over. 900 814 144 FREE CALL +34 917 373 925 (+521) 556111 9917 Call from Mexico 4164 8940 Call from Mexico