Change your career.
Your way of doing business.
Professionals who want to retrain for the digital world, entrepreneurs who want to launch their own startup and people who are working or looking for a job and want to become Internet experts.
Are you ready to begin your transformation?
After finishing the MIB, 24% of our students create Internet businesses and 68% enter digital professions.
Request more information about the MIB Fill in your details and you can download the MIB prospectus.
It's time to change the direction of your career, to acquire the comprehensive, integrated, up-to-date vision needed for the digital transformation that we are experiencing.
If you want to play a leading role in the digital age, your time is now. Welcome to your master's degree, welcome to the MIB.
Within 10 days of being admitted in the program.
The payment is made in three instalments:
$68,200 MXN - October 1st
$68,200 MXN - December 1st
$68,200 MXN - March 1st
5th edition - 2017/2018
from October to July
Two timetables to choose from: # Tuesday to Thursday from 18:00 to 22:00
# Friday from 16:00 to 22:00 and Saturday from 09:00 to 15:00
The MIB gathers together all the disciplines involved in the management of Internet businesses to achieve a unique global vision. The keys:
The MIB has developed a unique methodology, addressing the whole business and company management ecosystem in a single master's degree.
Professionals who are experts in the different areas of the internet supervise the delivery and excellence of the program me's content. See the ISDI Academic Board.
The most relevant technology and teamwork will enable MIB students to live the experience of digitalizing a business in the real world.
16 modules, a practical core project of digitalization in a real business and more than 110 teachers who are professionals working in the sector.
We live in a world of change and we must understand the advantages of being able to change continuously. A way of embracing what the MIB will be.
The foreseeable digital evolution for the world of transactions, contents and generation of knowhow and efficiency.
Creativity, Process, Creative profiles
From the challenge to the idea.
Basic marketing concepts, Positioning, Marketing Mix, Segmentation, Marketing Plan, Copy strategy, Unique selling proposition.
Integral Digital Marketing Model, Strategic Concepts of Digital Marketing, Reputation Management Marketing, Traffic Generation Marketing: Drive to Web, Conversion Marketing: Drive to Sell, Management Marketing of the Multi-Channel Digital Client, Digital Marketing Plan.
The global brand, Integration of online strategy in brand construction, Crossumers and moments of interaction with the user, User experience: Emotional, functional and social dimension, Coherence in communication via all communication channels.
Customer Relationship Management (CRM), Relational marketing, Social CRM, ON/OFF integration, Customer Management Strategies, Customer Metrics, Customer Centric Marketing, Customer Characterisation, Predictive analysis, Big Data, Multi-Channel Marketing.
Integral customer experience, Customer Segmentation Strategies, Ancillaries, Customer development strategy on the online channel, Integration with other channels, Program and action management.
Long Tail Business Model Strategy, Benefits of CrowdSourcing, E-Bay Marketing Strategy Case, Optimisation of the digital marketing mix, Benefits and limitations by channel, Management of digital marketing equipment.
Origin, Gamification techniques, Gamification-based business models, Best practices, Trends.
Positioning, Copy Strategy, Unique Selling Proposition
Design of a corporate strategic plan for presence on social platforms.
Alerts, Identifying opportunities, Customer management, Social CRM
Control and management of Social Media projects, Round Table with brands.
Community Management, channels and contents, blogs, microblogging... Gamification dynamics.
Social networks, product vision, capitalising vertical communities: Wiseri, Duelia, RedKaraoke. Technical aspects of social integration through APIs.Business and marketing via social networks. Round table with Tuenti, Facebook, YouTube. Business generation via social media (Social Commerce, Active listening, etc.) Management of the social media area at corporate level, responsibilities of each of the areas, communication, marketing, ATC, General Management.
Customer service, Help pages, Ethics regime, Page maintenance.
The e-commerce market: main figures, categories and companies, both globally and in Spain, Available market information sources, E-commerce models: B2C, B2B, pure plays, coexistence and channel integration.
Online marketing plan: main objectives, Search engine management (SEO, SEM focused on e-commerce), Database management: construction and exploitation (emailings, newsletters…), Development of Partnerships, Main management KPIs of an online sales business and main levers
The concept of the purchase funnel, Construction of online showcases and operation of search engines, Structure and design of forms, Management of repeat business
Description of online payment systems, Legal and security implications, Advantages from the business' and the customer's point of view
Description of the types of development applicable to e-commerce, Review of the main market solutions to understand the advantages and disadvantages in terms of cost, scalability, dependency and flexibility
The fulfilment cycle: from the order to the home, Logistic structures and specificities of e-commerce. Identifying added value elements. Structures and customer service types
Description of the main platforms for mobile commerce and their implications: conversions, penetration, Managing a multi-platform e-commerce operation and web-mobile differences, Success stories and main lessons
Introduction, Advertising ecosystem, From FMOT to ZMOT, Strategic communication framework, The advertiser's vision
The different ‘agents’ of digital advertising, Round table
The balance between sales channels, the role of the internet in generating results, Strategic principles in Internet sales, Basics of using media as a sales channel, How to measure and evaluate a direct response action effectively
Redefining and evolving the role of PR, PR management, Crisis management and cleaning up your reputation, What is said about the brand; Buzz Monitoring Tools
Fundamental and strategic principles of Branded Content and Branded Entertainment, Success story analysis
The Internet technology roadmap; technical advertising infrastructure behind a campaign, Planning Tools, Measuring Tools, Optimisation Tools, Business Intelligence, reporting and analysis tools
Strategic basics of media negotiation, Elements of a communication plan; Prices, Discounts... The future. Trading Platforms.
Search engines: Gateway to today's net and gateway to the digital world of the future.
Indexing, deep search, semantic search, image search, video search, Speed, depth and relevance as operating principles, Basic differences in the natural search methods of the major search engines: Google, Yahoo!, Vista, Bing. The ten basic principles for understanding Google’s natural search for any website creator.
How the situation of a website is analysed in relation to its positioning in search engines, Page Ranks, Page Index, Number of links, Number of results, analysis of relevant search terms to the product and category, Establishing an action plan to improve positioning, Measuring results
Basic SEM concepts Search engine marketing as a service rather than advertising, The Google Adwords model, Business potential analysis of a web with Adwords, Strategies to measure investments in adwords, Application of Google Insights and Google Trends to improve campaigns in Adwords, Advanced SEM planning techniques, Other SEM models: Yahoo!, Microsoft.
Introduction, The multi-device consumer.
The mobile internet value chain, Current situation of mobile internet in Spain and worldwide, Technology in mobile internet and its implications.
Mobile applications (Apps), The HTML5 phenomenon and possible implications, Gamification in mobile webs and Apps.
Basics of mobile marketing, How to develop a mobile marketing strategy, through practical cases.
Market size, Mobile advertising formats.
Basic concepts, Business models and the mobile purchase funnel, Practical cases.
Basic concepts, Existing technologies, Practical cases.
Media and Transactional Sectors.
Search for relevant metrics, Monitoring model approach.
How creativity can help us in our business, How to prepare a commission for a digital campaign
Ingredients of the creative process, Branding campaigns, Traffic generation campaigns
Applicable legislation (general vs. sectoral). Criteria for determining the applicable law in cross-border operations. Conflict between applicable law and products. Electronic contracting: contracting conditions. Prior information and contracting confirmation. Consumers (withdrawal, customer service mechanisms). Fraud and scams. Taxation.
Advertising and promotional actions. Responsibility. Minors.
Sponsored searches and use of other brands. Cookies. Behavioural targeting. Viral marketing. Newsletters. Spam..
General issues (information, consent, transfers, confidentiality, security measures). Person in charge of Processing. Cloud Computing Services. Mobility: Apps and geolocation. International transfers.
Electronic communication and data retention services.
From the idea to the business model, The partners, Legal considerations, Organisation and culture
Digital business models, Business Plan in the digital era, Assessment of startups.
Seed Phase: FFF and Subsidies, Startup Phase: Business Angels, Growth Phase: Venture Capital, Consolidation Phase: IPO
The speed of change.
Key factors of digital transformation models, Disintermediation and consumer sovereignty.
Startups (see startups module), Digital transformation.
Media, Publishers (Pearson), Childcare (tablets, subscriptions), Industrial (internet of things), Handmade revolution, 3D Printers, Toys: LEGO, Photography (Kodak-Fujifilms), Mass Consumption (The new consumer journey)- Big Data-Social CRM.
The 5 phases of transformation.
The 4 phases of transformation, Resistance to change, Management psychology, Networking, New roles: Chief Digital Officer
Adoption of foundations by the corporations, Processes of cultural change, Management tools, Holacracy, Agile, Scrum VS Cascade, New roles: Chief Digital Officer, Others
Students work together in groups, focusing on a partner company that is prepared to offer its business reality so students can implement their digitalization project in the company. During the course students incorporate the new digital knowledge they are acquiring into the business project.
The Core Project is closely supervised by experts who meet with the student groups every 3 weeks, accompanying them and guiding the development of the project, which is presented to the business owners and a panel of professors at the end of the master's degree.
When you graduate, you're a MIBer… and that is just the beginning. You become part of the MIBer community, the network formed by more than 1000 digital professionals and entrepreneurs and more than 110 teachers from the MIB.
In addition, you can continue to develop your talent through our exclusive services.
Meet the new all-round professionals of the digital environment - people capable of founding a company, holding positions in digital companies or undertaking the digital transformation of a traditional company. They have practical preparation and experience, know how to work in a team and have direct contact with the best professionals of the sector.
Senior Vice President, Strategy and Business Development in Citigroup Latinoamerica
The MIB gave me a complete, clear and detailed roadmap of what is relevant today in the digital world. Entrepreneurs and corporate transformers alike were introduced to a world that has its own logic, its own rules and its own players... Like the ISDI! I really enjoyed it and I highly recommend it.
Country Manager Mexico, Amazon Marketplace
Taking the MIB was a very good decision for me. The variety of topics covered in each of the modules, and the team of lecturers and heads for each module is very good. This is due not only to their in-depth knowledge of the subject, but also in many cases they are benchmarks in this field in Mexico as they hold top management positions in leading companies in the industry. Although I already had general knowledge of the topics covered, the program allowed me to study many of them in more depth and better understand the details. Therefore, I feel that I can no optimise the use of the different strategies and digital tools to make better decisions. Finally, the MIB helped me build my network of contacts in the industry, which is always very useful.
Founder of Intersect
The MIB was one of the best decisions I ever made, it has been a great watershed moment in my professional and personal career, it strengthened my vision as an entrepreneur and allowed me to understand the implications of business in the digital world, which are very attractive, but at the same time complex. The MIB was the quickest and most profitable way possible in to the digital ecosystem... I was pleasantly surprised by the quality of lecturers in all modules, for which I would like to thank all those who make it possible.
Founder of mayoreototal.com
My experience in the MIB was definitely a turning point in my life as a digital entrepreneur. Before I started the MIB my knowledge of the digital world was very limited and thanks to the Master I learned all areas that need to be developed to ensure a startup has a higher percentage of success.
Thanks to the MIB I gained 2-3 years of digital knowledge, I met the market leaders who are writing the digital history of LATAM. Great masters who teach us their knowledge through experience, it is without a doubt the best method for learning, a big mixture of other students give you different insights into how this digital world is evolving. A great decision to study the MIB, I found great mentors, investors and strategic allies.
Commercial Vice President, Grupo TV Promo
MIB, demanding in terms of time and dedication, but well worth it. The teaching staff is highly qualified and the program more than meets its objective.
A must-study master in this industry, which is becoming more and more competitive every day.
There are only 3 requirements to enter the MIB: you must have degree level studies, work experience and a desire to digitalize.
Do you meet the requirements? Then you can send us the request for admission using the following form.
We will take a look at your request for admission and, if you fit the MIBer profile, we will call you to interview you and to chat in person.
To ensure your place on the master's degree, you must pay the registration fee. The letter of acceptance includes instructions on how to do this.