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Master in Data Analytics

Spain English Spanish

FIRST MASTERS CERTIFICATION IN DATA ANALYTICS

Master degree with hands-on-learning methodology to acquire the necessary knowledge in order to become a Data Scientist, Digital & Web Analyst, Digital Consultant or Business Intelligence Manager

GOALS

  • To become an expert in decision-making based on data.
  • To acquire knowledge of Google Analytics, SAS, R, Data Governance, Dashboards, Big Query o SQL at expert level.
  • To develop predictive projects and to manage digital analytic projects.
  • To combine business vision, analytic methods and technology tools.
  • To acquire a strategic and digital business vision.

WHO IS IT AIMED AT?

  • Data Scientists, Digital & Web Analytics, Digital Consultants, Business Intelligence Managers, Digital Marketing Managers, Project Managers and Deputy Managers.
  • Data analysts who need to acquire a business & strategic vision.
  • Professionals in business development and market research.
  • Professionals with an average age of 31 years old and seven year experience.
400 hours 11.450€price

FOURTH EDITION OCTOBER 2017 MADRID

FIFTHEDITION NOVEMBER 2017 BARCELONA

MONDAY TO THURSDAY 19 TO 22
Program length: 6 MONTHS

MDA'S KEY ELEMENTS

MODULES

7 on-campus modules + 6 extensions

METHODOLOGY

80% pure practice
20% individual training and content
100% multidisciplinary groups
Bespoke customised workshops
Free access to SAS Certification Exams

MODULES

  • Module 1 . Technological Framework
  • Module 2 . Statistics and Analytics Method
  • Module 3 . Digital Marketing Analytics
  • Module 4 . Ecommerce Analytics
  • Module 5 . Programmatic Buying
  • Module 6 . Big Data Fundamentals
  • Module 7 . Data Visualization

EXTENSIONS

  • Extension 1 . SAS Base
  • Extension 2 . R Fundamentals
  • Extension 3 . Recommendation Systems
  • Extension 4 . Predictive Analytics
  • Extension 5 . Text Mining Social Analytics
  • Extension 6 . R Visualization

METHODOLOGY

  • 40% of the time on campus is dedicated to Problem-Based Learning (PBL)
  • 20% of the Master's Certification is made up of workshops, allowing students to put their individual knowledge into practice.
  • Daily monitoring and control of online training.
  • All existing cases are directed by certified analytics experts (DAA).
  • Weekly deliverable project with on-campus tutor support.
  • At the end of the Master's Degree students will receive Google Analytics Certification (GAIQ).
  • You will have free access to SAS Certification Exams.
Methodology MDA

LECTURERS

Teachers: 30% international, DAA certified analysts and 100% Digital Analytics specialists.

SCHEDULE

Monday to Thursday 19h - 22h

LECTURERS

  • Jaume Clotet

    DIRECTOR Jaume Clotet Partner at KPMG

  • Ramón Álvarez

    Ramón Álvarez Head of CRM at Desigual

  • Javier Arenillas

    Javier Arenillas Head of Analytics and Optimization at Pompeii

  • Alberto Herrera

    Alberto Herrera Digital Analyst at Diario Sport (Grupo Zeta)

  • Nacho Comisaña

    Nacho Comisaña Performance Manager at El Corte Inglés

  • Rene Dechamps Otamendi

    Rene Dechamps Otamendi Analytics Senior Director at BBVA Global Digital Sales

  • Andrés Flores

    Andrés Flores Digital Analytics & Business Intelligence Specialist

  • Javier Di Deco

    Javier Di Deco Co-Founder & Data Scientist at PiperLab S.L.

  • Txema Garitano

    Txema Garitano Head of Digital Marketing at Volkswagen Group

  • Jordi Raich

    Jordi Raich CEO & Founder at BrandChats

  • Soledad Guarch

    Soledad Guarch Revenue Management Best Practice Analyst at British Airways

  • Ander Jauregui

    Ander Jauregui Head of Data & Analytics at BMind Sales Maker Company S.L.

  • Ángel López

    Ángel López Chief Operations Officer at WINK Transforming Through Digital

  • Jesús Martín

    Jesús Martín Director de Datos y Analítica en The Cocktail

  • Jose Manuel Redondo

    Jose Manuel Redondo Digital Marketing Director at El Corte Ingles

  • Adam Greco

    Adam Greco Senior Partner at Analytics Demystified

  • Víctor Pascual

    Víctor Pascual Data analysis and Visualization Consultant Mobile Media Content

  • Aurelie Pols

    Aurelie Pols Data Governance & Privacy Advocate at Krux Digital

  • Mieke Geertrui De Ketelaere

    Mieke Geertrui De Ketelaere Director Customer Intelligence, SAS SWE

  • Nikul Sanghvi

    Nikul Sanghvi Director, Advertising Product Operations at The Economist

  • Rafael Ventura

    Rafael Ventura Project Management and Business Analysis

  • Nicolas Escudero Heiberg

    Nicolas Escudero Heiberg Google Analytics 360 Suite Partnerships

  • Jacques Warren

    Jacques Warren Data-Driven Man, Digital Value Digger, CEO, KWANTYX

  • Ricardo Baeza

    Ricardo Baeza CTO at NTENT

  • Tim Brown

    Tim Brown Co-Founder & CRO Abakus

  • Antonio Cerdan

    Antonio Cerdan Head of Analytics & Forecasting, Management Consulting at KPMG

  • Jacobo Sánchez

    Jacobo Sánchez IT Project Manager at ISDI

  • Marcelo Royán

    Marcelo Royán CTO and CPO at Entradas.com, Co-founder of ISDI

  • Mª Carmen Pavón Campos

    Mª Carmen Pavón Campos Technology & Analytics Director en WINK Transforming Through Digital

SCHEDULE

1st Module

TECHNOLOGICAL FRAMEWORK

  • Inaugural Class for Course starting in Madrid in 2016
  • Introduction to GA 360 Suite
  • Keynote lecture on Digital Analytics
  • Presentation of Final Project
  • PBL Technological Framework
  • Google Analytics Fundamentals
  • Workshop on Technological Framework
  • Keynote lecture on Digital Analytics

2nd Module

STATISTICS AND METHODS ANALYTICS

  • PBL on Statistics and Methods analytics
  • Google Analytics Fundamentals
  • Workshop on Statistics and Methods analytics - SAS Base
  • Development of Final Project Tutorial
  • Keynote lecture on Digital Analytics
  • PBL on Statistics and Methods analytics
  • Google Analytics Fundamentals
  • Workshop on Statistics and Methods analytics - SAS Base
  • Development of Final Project Tutorial
  • PBL on Statistics and Methods analytics
  • Google Analytics Fundamentals
  • Workshop on Statistics and Methods analytics - SAS Base
  • Keynote lecture on Digital Analytics

3rd Module

DIGITAL MARKETING ANALYTICS

  • PBL Campaign Analytics
  • Google Analytics Debugger
  • Workshop on Campaign Analytics - R Fundamentals
  • Development of Final Project Tutorial
  • PBL Campaign Analytics
  • Google Analytics Platform
  • Workshop on Campaign Analytics - R Fundamentals
  • Keynote lecture on Digital Analytics
  • PBL Social Analytics
  • Google Analytics Platform
  • Workshop on Social Analytics - R Fundamentals
  • Development of Final Project Tutorial
  • PBL Campaign Analytics
  • Google Analytics Platform
  • Workshop on Campaign Analytics - R Fundamentals
  • Keynote lecture on Privacy

4th Module

ECOMMERCE ANALYTICS

  • PBL Ecommerce Analytics
  • Workshop on Ecommerce Analytics - Predictive Analytics
  • GA Ecommerce Analytics
  • Development of Final Project Tutorial
  • PBL Ecommerce Analytics
  • Workshop on Ecommerce Analytics - Predictive Analytics
  • GA Ecommerce Analytics
  • Development of Final Project Tutorial
  • PBL Ecommerce Analytics
  • Workshop on Ecommerce Analytics - Predictive Analytics
  • GA Ecommerce Analytics
  • Keynote lecture on Digital Analytics

5th Module

PROGRAMMATIC BUYING

  • Programmatic Buying
  • GA APP Mobile Analytics
  • Programmatic Buying - Recommendation Systems
  • Development of Final Project Tutorial
  • Programmatic Buying
  • GA APP Mobile Analytics
  • Programmatic Buying - Recommendation Systems
  • Keynote lecture on Digital Analytics

6th Module

BIG DATA FUNDAMENTALS

  • PBL Big Data Fundamentals
  • Google Analytics Big Query
  • Workshop on Big Data Fundamentals - Text Mining Social Analytics
  • Development of Final Project Tutorial
  • PBL Big Data Fundamentals
  • Google Analytics Big Query
  • Workshop on Big Data Fundamentals - Text Mining Social Analytics
  • Keynote lecture on Digital Analytics

7th Module

DATA VISUALIZATION

  • PBL Information Visualization
  • Workshop on Information Visualization - R Visualization
  • TAG Manager Fundamentals
  • Development of Final Project Tutorial
  • PBL Information Visualization
  • Workshop on Information Visualization - R Visualization
  • TAG Manager Fundamentals
  • Development of Final Project Tutorial

Evaluation

FINAL PROJECT

  • Google Analytics Certificate Tutorial
  • Master's Exam
  • Development of Final Project Tutorial
  • Final Project Presentation

Develop your talent

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
_In Group
_In Group You can participate in our LinkedIn discussion group. Be part of the community!
ISDI Talks
ISDI Talks Training is life-long... Our refresher Talks will keep you up to date in the digital world once you have completed your program.

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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