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ISDIGITAL.LAB

PUBLICATIONS AND RESEARCH

#FashionISDIgital by ISDIGITAL.LAB

2016 The results of the FashionISDIgital study, carried out by Ipsos for ISDI, show an important maturity of the digital fashion sector and a great coexistence and interaction of the on and offline channels, which customers use according to their preferences.

+40'2% online spending on clothing: men vs women. 64% online shoppers that compare price in several stores.

DIGITAL SKILLS AMONG SPANISH PROFESSIONALS

2016 This report, based on individual questionnaires on the previous knowledge of professionals when deciding to digitize their careers, shows significant gaps that have to do mainly with culture and entrepreneurial approach to the digital economy, as well as with the lack of a comprehensive and multidisciplinary vision of it.

57'4% professionals trained on their own initiative 2'8% HR involvement in digital training

MUSIC CONSUMPTION HABITS IN SPAIN #MusicISDIgital

2016 In order to obtain some highlights about music consumption habits in Spain nowadays, we asked more than 500 Spaniards between the ages of 16 and 45 about their behavior and daily habits. The INNOVACTION Music report has allowed us to obtain quatitative data about it.

63% of Spaniards only consume free music 75% admit to having illegally downloaded music

TALENT AND DIGITAL CULTURE BAROMETER

2015 Involving their leaders and the relevance of the HR department in the process are the main challenges faced by Spanish companies in the digitisation process; although digitisation is on the rise, Human Resources Managers in companies are demanding more training and the creation of a culture linked to innovation to successfully address this transformation.

81% of companies are in a digital transformation 75% of HR Departments are involved in the process

INTERNET BAROMETER

2015 The Digital Observatory is a joint project of the ISDI-Complutense Chair, which analyses Spanish companies’ level and rate of digitisation. The Observatory’s main goal is to find out the situation of Spanish businesses in the digital ecosystem through the different editions of the barometer.

91% depts. online marketing in-house 17% advertising investment on the Internet

ISDI TRENDS

2014 The Digital Trends Observatory, set up by the Masters in Internet Business (MIB) provides the view of twenty or so leading academic institutions such as Harvard, the MIT and Cornell on the challenges and trends which will shape future digital activity..

35% increased investment in mobile ads. 75% use of social networks on mobile devices

Publications and research developed in collaboration with: