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ISDIGITAL.DATA

PUBLICATIONS AND RESEARCH

BARÓMETRO DE DIGITALIZACIÓN DE GESTORAS DE FONDOS DE INVERSIÓN

2017 Este barómetro nos ayuda a conocer el grado de digitalización de las entidades de gestión de activos, tanto nacionales como internacionales, que operan en España, detectando la forma en que el sector entiende y utiliza el canal digital y sus oportunidades de desarrollo en este entorno.

23% de las gestoras de fondos dispone de contratación online 21,6% De las gestoras cuenta con app móvil propia

TALENT AND DIGITAL CULTURE BAROMETER

2017 Involving their leaders and the relevance of the HR department in the process are the main challenges faced by Spanish companies in the digitisation process; although digitisation is on the rise, Human Resources Managers in companies are demanding more training and the creation of a culture linked to innovation to successfully address this transformation.

87% of companies are in a digital transformation 88% of HR Departments are involved in the process

#FoodISDIgital by ISDIGITAL.DATA

The 2017 FoodISDIgital study, carried out by Ipsos for ISDI, shows the consumption habits and behaviors of the Spanish population by looking at online restaurant reservations, online food delivery orders and online food purchases.

42% of users better control their spending when purchasing food online 70% of online reservations are made for restaurants that have limited menus

INTERNET BAROMETER

2017 The Digital Observatory is a joint project of the ISDI-Complutense Chair, which analyses Spanish companies’ level and rate of digitisation. The Observatory’s main goal is to find out the situation of Spanish businesses in the digital ecosystem through the different editions of the barometer.

4.2 Mill. Digital Marketing Budget 76.3% have a slow mobile speed

#FashionISDIgital by ISDIGITAL.DATA

2016 The results of the FashionISDIgital study, carried out by Ipsos for ISDI, show an important maturity of the digital fashion sector and a great coexistence and interaction of the on and offline channels, which customers use according to their preferences.

+40'2% online spending on clothing: men vs women 64% online shoppers that compare price in several stores

DIGITAL SKILLS AMONG SPANISH PROFESSIONALS

2016 This report, based on individual questionnaires on the previous knowledge of professionals when deciding to digitize their careers, shows significant gaps that have to do mainly with culture and entrepreneurial approach to the digital economy, as well as with the lack of a comprehensive and multidisciplinary vision of it.

57'4% professionals trained on their own initiative 2'8% HR involvement in digital training

MUSIC CONSUMPTION HABITS IN SPAIN #MusicISDIgital

2016 In order to obtain some highlights about music consumption habits in Spain nowadays, we asked more than 500 Spaniards between the ages of 16 and 45 about their behavior and daily habits. The INNOVACTION Music report has allowed us to obtain quatitative data about it.

63% of Spaniards only consume free music 75% admit to having illegally downloaded music

ISDI TRENDS

2014 The Digital Trends Observatory, set up by the Masters in Internet Business (MIB) provides the view of twenty or so leading academic institutions such as Harvard, the MIT and Cornell on the challenges and trends which will shape future digital activity..

35% increased investment in mobile ads 75% use of social networks on mobile devices

Publications and research developed in collaboration with: