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ISDB

International Seminar Digital Business at RCC - Harvard

USA English

First Digital Business Seminar taught in English at the RCC-Harvard, Boston.

Week of training with participants from Harvard, MIT and NYU Universities under the direction of Colin Maclay, Executive Director for the Annenberg Innovation Lab, and Nacho Pinedo, CEO of ISDI.

GOALS

  • Analize the latest trends in Digital, Transformation, Crowd Social, Product, Internet and Society.
  • Be able to integrate the challenges of the current digital environment with the transformation needs in organizations.
  • Formulate an innovation model which will constitute a process of continuous insight analysis.

WHO IS IT AIMED AT?

  • Professionals, directors and entrepreneurs of any sector and department who want to approach the latest trends in the digital age.
40 hours

FIFTH EDITION JUNE 26th - 30th 2017

Schedule: Monday to Friday from 9 to 18
Duration: 1 week

ISDB'S KEY ELEMENTS

SESSIONS

16 Sessions

METHODOLOGY

Methodology based on master lectures supbyted by audiovisual presentations, class discussions, case simulations and readings, among other activities.

SESSIONS

  • Session 1 . THE FUTURE IS HERE, IS NOW
  • Session 2 . DATA-DRIVEN DECISION-MAKING: MACHINE LEARNING IN ACTION
  • Session 3 . MARKETING NETWORKS ARE EATING THE WORLD: HOW DO YOU AVOID BECOMING LUNCH?
  • Session 4 . THE ALGORITHM ATE MY HOMEWORK. AND OTHER TALES ABOUT TECHNOLOGY
  • Session 5 . VISUAL ANALYSIS IN DATA SCIENCE
  • Session 6 . ON PUBLIC ENTREPRENEURSHIP AND EXPERIMENTING IN PUBLIC
  • Session 7 . INNOVATION: HOW TO BUILD ORGANIZATIONS THAT GROW, CHANGE AND THRIVE
  • Session 8 . PERIL AND PROMISE IN A HYPER-CONNECTED WORLD
  • Session 9 . THE WAR OF DESIRE AND TECHNOLOGY: WHY BUSINESS NEEDS TO CARE
  • Session 10 . PREPARING FOR THE NEXT DISRUPTION: FROM WEARABLES TO VIRTUAL REALITY
  • Session 11 . UNDERSTANDING BITCOIN, BLOCKCHAIN AND CRYPTOCURRENCIES
  • Session 12 . QIHOO CASE
  • Session 13 . LAUNCHING ONLINE-TO-OFFLINE BUSINESS
  • Session 14 . MAKE. MORE. FUTURE
  • Session 15 . SALE AND LICENSING OF CONTENT ONLINE: MAXIMIZING VALUE FOR AND BALANCING THE INTERESTS OF CREATORS, DISTRIBUTORS, AND CONSUMERS
  • Session 16 . DESIGNING DESIRABLE PRODUCTS FOR OTHERS WITHOUT LOSING OURSELVES

METHODOLOGY

Methodology based on master lectures supbyted by audiovisual presentations, class discussions, case simulations and readings, among other activities.

LECTURERS

Great expert participants from Universities like Harvard, MIT or NYU. Participants in previous edition:

SCHEDULE

Last week of June from Monday to Friday. Schedule 9 to 18. Previous edition schedule:

LECTURERS

  • Colin Maclay

    DIRECTOR Colin Maclay Research Professor and Executive Director of the Annenberg Innovation Lab at USC

  • Christopher Bavitz

    Christopher Bavitz Managing Director, Cyberlaw Clinic, Berkman Center for Internet & Society

  • Joshua Benton

    Joshua Benton Founder and director Nombre at Nieman Journalism Lab, Harvard University

  • Susan Crawford

    Susan Crawford Professor at Cardozo Law School and Visiting Professor at Harvard Kennedy School and Harvard Law School

  • Soumitra Dutta

    Soumitra Dutta Dean at Cornell College of Business

  • Urs Gasser

    Urs Gasser Executive Director of the Berkman Center at Harvard

  • Carlos Osorio

    Carlos Osorio Professor and director-founder of Innovation Master of Universidad Adolfo Ibáñez

  • Hanspeter Pfister

    Hanspeter Pfister An Wang Professor of Computer Science at Harvard School of Engineering and applied sciences

  • David Weinberger

    David Weinberger Senior Researcher at the Berkman Center at Harvard

  • Ethan Zuckerman

    Ethan Zuckerman Senior researcher at the Berkman Center at Harvard

  • Hila Lifshitz- Assaf

    Hila Lifshitz- Assaf Assistant Professor of Information, Operations and Management Sciences

  • Marta González

    Marta González Assistant Professor at the MIT

  • Ben Fry

    Ben Fry Principal at Fathom Information Design and lecturer at MIT

  • Beth Kolko

    Beth Kolko Co-Founder and CEO at Shift Labs, Founder of Hackademia

  • Matt Tucker

    Matt Tucker Research and Teaching Assistant at MIT Design Lab, Mobile Experience Lab

  • Yaniv Turgeman

    Yaniv Turgeman Product R&D at MIT

  • Perry Hewitt

    Perry Hewitt Vice President for Marketing at ITHAKA

  • Mary Gray

    Mary Gray Senior Researcher at Microsoft Research

  • Finale Doshi-Velez

    Finale Doshi-Velez Assistant Professor of Computer Science at Harvard

  • Malavika Jayaram

    Malavika Jayaram Executive Director of the Digital Asia Hub

  • Michael Maness

    Michael Maness Co Founder at Subculture

  • Bruce Schneider

    Bruce Schneider Former Owner at Promotions by Schneider

  • Robert Kozinets

    Robert Kozinets Strategic PR, Marketing and Communication Professor and Founder of Netnography

  • Robert Hernandez

    Robert Hernandez Founder at JOVRNALISM

  • Brian Forde

    Brian Forde Former Director of Digital Currency Initiative at the MIT Media Lab

  • Beth Altringer

    Beth Altringer Faculty, Innovation & Design at Harvard University

  • John Winsor

    John Winsor Founder and CEO at Speakeasy Guild

  • Nicco Mele

    Nicco Mele Director, Shorenstein Center on Media, Politics, and Public Policy at Harvard Kennedy School

  • Frank Nagle

    Frank Nagle Assistant Professor of Management and Organisation at USC Marshall School of Business

  • Christian Catalini

    Christian Catalini Theodore T. Miller Career Development Professor at MIT, Assistant Professor at MIT Sloan

SCHEDULE

Day 1

  • FORMAL OPENING con José Manuel Martínez Sierra y Nacho de Pinedo
  • THE FUTURE IS HERE, IS NOW, por Colin Maclay
  • DATA-DRIVEN DECISION-MAKING: MACHINE LEARNING IN ACTION, por Kris Ferreira
  • MARKETING NETWORKS ARE EATING THE WORLD: HOW DO YOU AVOID BECOMING LUNCH?, por John Winsor
  • "THE ALGORITHM ATE MY HOMEWORK. AND OTHER TALES ABOUT TECHNOLOGY.", por Malavika Jayaram.

Day 2

  • VISUAL ANALYSIS IN DATA SCIENCE, por Hanspeter Pfister
  • ON PUBLIC ENTREPRENEURSHIP AND EXPERIMENTING IN PUBLIC,, por Michel Weiss
  • INNOVATION: HOW TO BUILD ORGANIZATIONS THAT GROW, CHANGE AND THRIVE, por Michael Maness

Day 3

  • PERIL AND PROMISE IN A HYPER-CONNECTED WORLD, por Hanspeter Pfister
  • THE WAR OF DESIRE AND TECHNOLOGY: WHY BUSINESS NEEDS TO CARE, por Robert Kozinets
  • PREPARING FOR THE NEXT DISRUPTION: FROM WEARABLES TO VIRTUAL REALITY, por Robert Hernández
  • UNDERSTANDING BITCOIN, BLOCKCHAIN AND CRYPTOCURRENCIES, por Brian Forde

Day 4

  • QIHOO CASE, por Feng Zhu
  • LAUNCHING ONLINE-TO-OFFLINE BUSINESS, por William Kerr
  • MAKE. MORE. FUTURE, por Favid Weinberger

Day 5

  • SALE AND LICENSING OF CONTENT ONLINE: MAXIMIZING VALUE FOR AND BALANCING THE INTERESTS OF CREATORS, DISTRIBUTORS, AND CONSUMERS, por Christopher Bavitz
  • DESIGNING DESIRABLE PRODUCTS FOR OTHERS WITHOUT LOSING OURSELVES, por Beth Altringer

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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