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Logotipo Dibex

Digital Business Executive Program

Mexico Spanish

FOR EXECUTIVES AND PROFESSIONALS IN KEY AREAS OF THE COMPANY

Training for Business Managers and Directors who need to re-train in order to build the digital environment into their day-to-day work

GOALS

  • to achieve a greater understanding of the Internet ecosystem, its dynamics and tools as a way of providing solutions to business needs.

WHO IS IT AIMED AT?

  • Professionals and Directors of different areas and sectors looking to understand the dynamics or tools of the Internet.
80 hours $121.000price mxn + VAT

FIRST EDITION NOVEMBER 24TH 2017 MEXICO

ISDI POLANCO

FRIDAY 16-22 SATURDAY 9-14
Program Length: 3 MONTHS

DIBEX-mx'S KEY ELEMENTS

MODULES

10 on-campus modules + a core project on a case study of an existing company

METHODOLOGY

Practical Methodology.

Including workshops and an existing company case.

MODULES

  • Module 1 . Digital Ecosystem
  • Module 2 . Digital Marketing Strategy
  • Module 3 . User Experience, Contents & Design
  • Module 4 . Social Media
  • Module 5 . Search Engines
  • Module 6 . Digital Advertising & Media
  • Module 7 . e-Commerce
  • Module 8 . Mobile
  • Module 9 . Metrics
  • Module 10 . Digital Transformation

METHODOLOGY

Methodology DIBEX

LECTURERS

More than 24 digital environment professionals.

SCHEDULE

Friday 4.00 p.m. - 10.00 p.m. and

Saturday 9.00 a.m. - 2.00 p.m.

LECTURERS

  • Raquel Valverde

    Raquel Valverde General Manager at ISDI México

  • Iván Palomera

    Iván Palomera Founder at SmartUp

  • Antonio Rallo

    Antonio Rallo CEO ID345.TECH, Kionetworks CoFounder

  • Diego Cosio

    Diego Cosio CEO at Maskota, former CMO at Citibank

  • Antonio Huerta

    Antonio Huerta Director de Estrategia Digital en HolaGus

  • Joy R. Sen

    Joy R. Sen Digital transformation, founder, dotcom advisor and passionate lecturer

  • José Manuel Medina

    José Manuel Medina Managing Director at Kamikaze Lab

  • Hassan Yassine

    Hassan Yassine Co-Founder & Director of Marketing + Product at GAIA Design, Endeavor, ex-Google

  • Salvador Suárez

    Salvador Suárez Socio Director en Territorio Creativo

  • Dale Piceno

    Dale Piceno Founder & CEO at Spotlight Media

  • Miguel Alegre

    Miguel Alegre Online Ventures, Roll & Rancho Digital Founder

  • Jorge Aguayo

    Jorge Aguayo Founder and Director at Prata Joyería, Mexico

  • Selene Castilla

    Selene Castilla Directora de UX at Scotiabank

  • José María García-Hoz

    José María García-Hoz Digital Operations & Strategy Director - Latam

  • Nicolas Maslo

    Nicolas Maslo Resultics

  • Juan Ignacio Fusoni

    Juan Ignacio Fusoni Head of Industry Travel en Google

  • Karla López

    Karla López Operations Director at T2O media México

  • Andrés Azpilicueta

    Andrés Azpilicueta Chief Digital Officer at Publicis Media

  • Alfonso Luna

    Alfonso Luna Co-Founder & CEO at Kentriki.com, former Director at Google & Microsoft

  • Bernardo Cordero

    Bernardo Cordero Co-Founder at STARTegy Venture Builder

  • Enrique Nogales

    Enrique Nogales E-Commerce Specialist

  • Andreu Casadella

    Andreu Casadella General Manager at Mexico TomTom Telematics

  • Andrea Scarano

    Andrea Scarano Country Manager Mexico at Privalia

  • Isabel Menendez

    Isabel Menendez Operations management at Mirum Mex

  • Leon Felipe Sánchez

    Leon Felipe Sánchez Owner, Fulton & Fulton SC

  • Tito Calvo

    Tito Calvo Profesor en ISDI Digital University™

  • Gonzalo Alonso

    Gonzalo Alonso Digital Transformation Igniter at ClowderTank (CEO & Co-Founder)

SCHEDULE

SESSION I

Business Strategy and Digital Marketing

  • Business Strategy and Digital Marketing - Raquel Valverde
  • Introduction to Hands On Project - Iván palomera
  • Technology of Internet - Antonio Rallo
  • Digital Marketing - Diego Cosío
  • Marketing Plan - Antonio Huerta
  • Digital Marketing Strategy - Joy Sen

SESSION II

Digital Marketing

  • Mentoring Sessions - Iván Palomera
  • CRM, the digital client - José Manuel Medina
  • Gaia Case Study - Hassan Yassine
  • Social Media Strategy - Salvador Suárez
  • Community Management

SESSION III

Content and Social Media

  • Mentoring Sessions - Iván Palomera
  • Social Media Plan - Dale Piceno
  • Strategy and Content Management - Miguel Alegre
  • Workshop: Digital Identity - Jorge Aguayo
  • UX and Strategic Design - Selene Castillo

SESSION IV

Social Media and Search Engines

  • Mentoring Sessions - Iván Palomera
  • Business Model CANVAS - José María García-Hoz
  • Search Engine - Nicolás Maslo
  • SEM - Juan Fusoni
  • SEO - Karla López

SESSION V

Advertising and Ecommerce

  • Mentoring Sessions - Iván Palomera
  • Digital Advertising - Andrés Azpilicueta
  • Content Marketing - TBD
  • Ecommerce Strategy - Alfonso Luna
  • Adquisition and Conversion - Bernardo Cordero
  • Payment Methods and Logistics - Enrique Nogales

SESSION VI

Mobile and Metrics

  • Mentoring Sessions - Iván Palomera
  • Mobile & Apps - Andreu Casadellá
  • Mobile Presence - Andrea Scarano
  • Digital Metrics - Isabel Menéndez

SESSION VII

Digital Transformation

  • Mentoring Sessions - Iván Palomera
  • Legal Environment - León Felipe Sánchez
  • Digital Talent - Tito Calvo
  • Digital Transformation - Gonzalo Alonso

SESSION VIII

Final Presentation

Develop your talent

Job Board
Job Board You will have access to the largest digital job board in Mexico with exclusive offers for our students.
_In Group
_In Group You can participate in our LinkedIn discussion group. Be part of the community!
ISDI Talks
ISDI Talks Training is life-long... Our refresher Talks will keep you up to date in the digital world once you have completed your program.

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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