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Logotipo Dibex

Digital Business Executive Program

Mexico Spanish

FOR EXECUTIVES AND PROFESSIONALS IN KEY AREAS OF THE COMPANY

Training for Business Managers and Directors who need to re-train in order to build the digital environment into their day-to-day work

GOALS

  • to achieve a greater understanding of the Internet ecosystem, its dynamics and tools as a way of providing solutions to business needs.

WHO IS IT AIMED AT?

  • Professionals and Directors of different areas and sectors looking to understand the dynamics or tools of the Internet.
80 hours $121.000price mxn

FIRST EDITION APRIL 21ST 2017 MEXICO

ISDI POLANCO

FRIDAY 16-22 SATURDAY 9-14
Program Length: 3 MONTHS

FREE ENTRY NEXT INFORMATION MEETING

MONDAY 27TH FEBRUARY, 18:30, Garage Cowork, Calderón de la Barca 78, Polanco

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DIBEX'S KEY ELEMENTS

MODULES

10 on-campus modules + a core project on a case study of an existing company

METHODOLOGY

Practical Methodology.

Including workshops and an existing company case.

MODULES

  • Module 1 . Digital Ecosystem
  • Module 2 . Digital Marketing Strategy
  • Module 3 . User Experience, Contents & Design
  • Module 4 . Social Media
  • Module 5 . Search Engines
  • Module 6 . Digital Advertising & Media
  • Module 7 . e-Commerce
  • Module 8 . Mobile
  • Module 9 . Metrics
  • Module 10 . Digital Transformation

METHODOLOGY

Methodology DIBEX

LECTURERS

More than 24 digital environment professionals.

SCHEDULE

Friday 4.00 p.m. - 10.00 p.m. and

Saturday 9.00 a.m. - 2.00 p.m.

LECTURERS

  • Raquel Valverde

    Raquel Valverde General Manager at ISDI México

  • Iván Palomera

    Iván Palomera Founder at SmartUp

  • Jorge Aguayo

    Jorge Aguayo Director at Prata Joyería, joyas de México

  • Bernardo Torres

    Bernardo Torres Uncommon Founder, Business Innovation Specialist, Business Innovation Speaker

  • José Manuel Medina

    José Manuel Medina Managing Director at Kamikaze Lab

  • Joy R. Sen

    Joy R. Sen Digital transformation, founder, dotcom advisor and passionate lecturer

  • Rodrigo Hutt

    Rodrigo Hutt Head of Classifieds at Mercadolibre.com.mx

  • Hassan Yassine

    Hassan Yassine Co-Founder & Director of Marketing + Product at GAIA Design, Endeavor, ex-Google

  • Pablo Hernández

    Pablo Hernández President & Founder at Ingenia

  • Efrain Mendicuti

    Efrain Mendicuti Head of LCS Client Account Management & Agency Development at Twitter

  • Dale Piceno

    Dale Piceno Country Manager at Flimper, Yieldbird, Mom´s Community, Digital Mind and Ambassador Latam for Socialbakers

  • Karla López

    Karla López Operations Director at T2O media México

  • Marcos Penhos

    Marcos Penhos CEO at Pengo Stores

SCHEDULE

21/04/2017 - 22/04/2017

Digital marketing & Business Strategy

  • Programme Introduction - Raquel Valverde
  • Final project introduction - Iván palomera
  • Digital Marketing - Diego Cosío
  • Internet Technology - Israel Madiedo
  • Workshop: Digital Identity - Jorge Aguayo
  • CANVAS Business Model - Bernardo Torres

28/04/2017 - 29/04/2017

Digital Marketing

  • CRM. digital clients - José Manuel Medina
  • Digital Marketing Strategies - Joy Sen
  • Digital Marketing Plan - Rodrigo Hutt
  • Gaia Case - Hassan Yassine

12/05/2017 - 13/05/2017

Content & Social Networks

  • Content management & Strategy  - Miguel Alegre
  • UX & Strategic Design - Pablo Hernández
  • Social Networks Strategy - Salvador Suárez
  • Community Management - Efrain Mendicuti

19/05/2017 - 20/05/2017

Social Networks & Search Engines

  • Social Media Plan - Dale Piceno
  • Search Engines Strategy - Nicolás Maslo
  • Search Engines: SEO - Karla López
  • Search Engines: SEM - TBD

26/05/2017 - 27/05/2017

Advertising & e-Commerce

  • Digital Advertising - Andrés Azpilicueta
  • Content Marketing - TBD
  • e-Commerce Strategy - Alfonso Luna
  • Conversion - Marcos Penhos

02/06/2017 - 03/06/2017

Mobile & Metrics

  • Mobile & Apps - Andreu Casadellá
  • Mobile presence: main keys - TBD
  • Digital Metrics - Isabel Menéndez

09/06/2017 - 10/06/2017

Digital Transformation

  • Legal Environment - León Felipe Sánchez
  • Digital Talent - TBD
  • Digital Transformation - Gonzalo Alonso

16/06/2017

Final Project Presentation

Develop your talent

Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
_In Group
_In Group You can participate in our LinkedIn discussion group. Be part of the community!
ISDI Talks
ISDI Talks Training is life-long... Our refresher Talks will keep you up to date in the digital world once you have completed your program.

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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