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Digital Business Executive Program

Spain Spanish

STRATEGIC PROGRAM AIMED AT DIRECTORS AND MANAGERS OF COMPANIES

Strategic training in Internet Business in order to update your knowledge and to lead digital and transformation projects

GOALS

  • To achieve a better understanding of the digital ecosystem.
  • To be able to develop a strategy based on online presence.
  • To understand digital business from a global and integral perspective.
  • To acquire the appropriate communication skills about Internet ecosystem for proper intermediation and leadership of projects.

WHO IS IT AIMED AT?

  • Professionals with responsibility in business management who need to acquire a global vision of digital business.
  • Directors, Managers or Area Managers.
  • Professionals with management experience seeking to recycle themselves and update their knowledge on new trends and business models.
80 hours 11.450€price

FOURTEENTH EDITION 27TH OCTOBER 2017 MADRID

FIFTEENTH EDITION 10TH NOVEMBER 2017 BARCELONA

FRIDAY 16-22 SATURDAY 9-14
Program Length: 2 MONTHS

DIBEX'S KEY ELEMENTS

MODULES

10 on-campus modules + a core project on a case study of an existing company

METHODOLOGY

Practical Methodology.

Including workshops and an existing company case.

MODULES

  • Module 1 . Digital Ecosystem
  • Module 2 . Digital Marketing Strategy
  • Module 3 . User Experience, Contents & Design
  • Module 4 . Mobile
  • Module 5 . Social Media
  • Module 6 . Search Engines
  • Module 7 . Digital Advertising & Media
  • Module 8 . e-Commerce
  • Module 9 . Metrics
  • Module 10 . Digital Transformation

METHODOLOGY

The Digital Business Executive Program provides a holistic view of the Internet ecosystem based on a strategic training combined with a practical methodology.

  • Masterclass with professionals from the digital sector.
  • Real business cases: success and failure.
  • Practical project of launching a real product on digital channels.

LECTURERS

24 digital environment professionals.

SCHEDULE

Friday 4.00 p.m. - 10.00 p.m. and

Saturday 9.00 a.m. - 2.00 p.m.

LECTURERS

  • Nacho de Pinedo

    Nacho de Pinedo Co Founder & CEO at ISDI

  • David Gracia

    David Gracia Chief Marketing Officer & Chief Digital Officer at Sanitas

  • Omar Rois

    Omar Rois Founding Partner at Xeerpa

  • Daniel Fernández Arroyo

    Daniel Fernández Arroyo Gerente de Servicios Movistar en Telefónica

  • Rodrigo Miranda

    Rodrigo Miranda Managing Director at ISDI

  • Mauro Fuentes

    Mauro Fuentes Social Media Manager at Ogilvy PR

  • Juan Bodas de la Cal

    Juan Bodas de la Cal Social & New Media Manager en Tribal Worldwide

  • Miriam Jiménez

    Miriam Jiménez Paid Media Manager at Relevant Traffic

  • Aquilino Peña

    Aquilino Peña Founder at Kibo Ventures

  • Eva Rodríguez

    Eva Rodríguez Digital Marketing Director at L'Oréal

  • Javier Rodríguez Zapatero

    Javier Rodríguez Zapatero Executive Chairman at ISDI

  • Luis Ferrándiz

    Luis Ferrándiz Partner McKinsey & Co.

  • Gabriel Sáenz de Buruaga

    Gabriel Sáenz de Buruaga Founder and co CEO at WINK, Transforming Through Digital

  • Gonzalo Madrid

    Gonzalo Madrid Head Of Strategy at WINK Transforming Through Digital

  • Álvaro Romero

    Álvaro Romero CX Lead || Sr Digital Strategist at Accenture Interactive

  • Fuencisla Clemares

    Fuencisla Clemares Country Manager at Google Spain & Portugal

  • Fernando Aparicio

    Fernando Aparicio Social Commerce Director at Amvos Consulting

  • Marcelo Royán

    Marcelo Royán CTO and CPO at Entradas.com, Co-founder of ISDI

  • Alberto Díaz

    Alberto Díaz Founder partner of Digital Migration Partners & ISDI

  • Esther Checa

    Esther Checa Head of Owned and Earned Media

  • David García Fuentes

    David García Fuentes CEO at Fibonad

  • Jaume Clotet

    Jaume Clotet Partner at KPMG

  • Sebastián Muriel

    Sebastián Muriel Innovation in Personal Comms at Telefónica

  • Javier Martín

    Javier Martín Digital Transformation Strategist

  • Jorge Casasempere

    Jorge Casasempere Managing Director ATIS, Digital Transformation & Strategy, Associate Professor #LifeIsDigital

SCHEDULE

21/04/2017 - 22/04/2017

Digital Marketing & Business Strategy

05/05/2017 - 06/05/2017

Digital Marketing

12/05/2017 - 13/05/2017

Social Media & Contents

19/05/2017 - 20/05/2017

Social Media & Search Engines

26/05/2017 - 27/05/2017

Advertising & Ecommerce Strategy

02/06/2017 - 03/06/2017

Mobile & Metrics

09/06/2017 - 10/06/2017

Digital Transformation

15/06/2017

Final Presentation

WEEK 1

DIGITAL MARKETING & BUSINESS STRATEGY

WEEK 2

Digital Marketing

WEEK 3

Social Media & Contents

WEEK 4

Social Media & Search Engines

WEEK 5

Advertising & Ecommerce Strategy

WEEK 6

Mobile & Metrics

WEEK 7

Digital Transformation

WEEK 8

Final Presentation

Develop your talent

Career Advisor
Career Advisor We can help you define your positioning strategy in the market to increase your employability.
Job Board
Job Board You will have access to the largest digital job board in Spain with exclusive offers for our students.
_In Group
_In Group You can participate in our LinkedIn discussion group. Be part of the community!
ISDI Talks
ISDI Talks Training is life-long... Our refresher Talks will keep you up to date in the digital world once you have completed your program.

ADMISSION PROCESS

  • ADMISSION FORM - If you are interested, please fill in our admission form.
  • INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
  • ENROLLMENT - In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.
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